Why do video sites include routers in the program?

Abstract: At the end of 2014, Tencent set up OTT family entertainment division, Youku Potato set up Cloud Entertainment division. In the process of layout home Entertainment, OTT set-top box and intelligent router become important part of the hardware products. So, the video site is making boxes of the same

At the end of 2014, Tencent set up OTT family entertainment division, Youku Potato set up Cloud Entertainment division. In the process of layout home Entertainment, OTT set-top box and intelligent router become important part of the hardware products. So why are the routers included in the plan while the video site is doing the box?

According to the report of the third quarter of 2014, the Internet's high definition and rate of video is growing fast. Among them, SD above video has reached the 46.7%,1mbps code stream high rate video has accounted for 24.7% of the total. In the case of guaranteeing the user experience, the investment of each video website in CDN bandwidth is more and more big.

That is, to control the cost of CDN, but also to ensure the user experience, video site can use two methods:

1, encourage users to install video site clients. Video acceleration can be performed with the client open. By automatically judging the contents of the user's cache, bypassing the resources of the website to provide video service for other users, it can reduce the traffic pressure of the website itself and CDN.

2, promote the site's own brand smart router. First in the user's router cache part of the content, through the "prospecting" to make money, using the user's idle upload resources for other users to provide video services.

Both ways can reduce the video site in terms of traffic costs. By providing more personalized services, video sites encourage users to install clients. And in the major sites have set up the OTT division of the background, they also accelerated the introduction of intelligent router speed. Prior to this, the music in the early planning for its routers, to be able to do CDN acceleration as a point to do a focus on promotion.

It is understood that, in addition to Youku, the first-line video site in almost every site has launched a smart router program. A first-line video site on the results of the evaluation of the router acceleration, the conclusion is: the user earns 1 yuan, video site in the bandwidth will save 1.5-2.5 yuan. The results of this assessment are in line with the interests of both users and the site, and can achieve the goal of winning.

In the promotion of intelligent routers, Youku has taken half to buy the way to send. In the use of 88 yuan Route treasure, Youku by encouraging increased upload bandwidth, so that users in a relatively short period of time to recover investment. So the problem is, the website and the interests of the users have been maximized, the interests of telecom operators who to ensure?

In the BT download era, because the user's BT download software consumes too much bandwidth, there are many local telecom operators even blocked the Peer-to-peer port restrictions. While the video site encourages users to make money using the router's "prospecting", it has taken into account the operator's concerns. Several video websites to "pretend to be geek" said, in the planning of the router to make money this program, the video site is looking forward to with the operators and users to achieve the three-win.

According to "Pretend to be geek" understand, the current several big video website is communicating with the telecommunication operator, hope to be on the basis of the router acceleration, offer the user including app application, payment, preset and so on more service. Operators are said to be more interested in this mode of operation. With the support of the carrier, users can even get more bandwidth than their rated rate for free when viewing video from a video-site router.