Why do Web site data analysis

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Anciently, the battlefield on the occasion of generals a choice can determine tens of thousands of lives, now, business confrontation when the boss of a decision will affect the future rise and fall of the enterprise. Personally, the life of the face too many choices and decision-making, is good or bad, or into and defeat, some people say that in a read, how many regret life, but success and failure is not just a read between, the website operation is also so.

The importance of website data analysis

Evaluate a website good or bad, our most commonly used indicators are: 1, this site has how much traffic? 2, how much does this website make every day? So how much traffic and how much money in the end is what kind of relationship? Where do these flows come from? What are the users of this money? Can we further improve the flow? Can you further improve the transformation? When you are faced with a series of similar problems, a detailed data analysis of the site can let you know the flow and the most real situation behind the money. This is the meaning of data analysis.

Second, the status of Web site data analysis

The network in the domestic development time is not too long, a few years ago, the majority of the Internet for small and medium-sized personal sites, the development of the site decision mainly depends on webmaster or administrator's personal experience and judgment. At present, with some third-party free data analysis tools to promote, we can get more data on the index of the site, but now the biggest dilemma is: Although the log analysis or use of third-party statistical tools to obtain more data on the site, but the data is difficult to make the right decision, the reason is not lack of data, It lacks the depth and breadth of data analysis.

There is an early career in foreign countries: website data analyst, but in China, there are only a few large portal companies to set up such a position, the real site data analysis talent is quite rare in the country.

Thirdly, through data analysis we can

1, know what it is. To take over or start running a website, you must first know which stage the site is currently developing. The simple point is to collect and analyze the number of clicks on the site, the number of users, etc., through the site's own systems or third-party free tools can be very clear to know.

2, know why. Through the 1th we obtained the current data of the index of the website, know the development of the site, then we need to collect data on the last step analysis, know why it is so, for example, traffic is from where, why conversion rate is not high, jump rate is high and so on, these we all need to know.

3, what should be done. Understand the status of the site and can be analyzed from all aspects of the reasons, then these important information will be able to affect our decision-making, so that we can know what will be done, to the development and planning of the site to get a clearer idea of the implementation of the necessary strategy and tactical adjustment. Article first A5, reproduced please indicate Anxi Tieguanyin http://www.zuipin.cn/wulongcha/tieguanyin.html, respect for copyright!