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Seoer all know in the process of doing SEO site structure optimization is also an essential part. Often in the SEO push A, A5 seowhy and other forums to see seoer in post or top paste when see said the chain is and attract search engines. So further, if your site attracts spiders. Can keep it, can make it a good crawling page key or to see your site structure optimization. Site structure optimization need to pay attention to what place. Why the site structure optimization. As a novice SEO, small often want to share with you why to do the site structure optimization or site structure optimization to achieve what purpose.
First: Establish a good user experience
Users come to your site by using a search engine. If the site does not retain users, then your site structure optimization is one of the reasons.
(1) To do a good user browsing experience. Let users always know their location in the site, to large and medium-sized sites can be four or five clicks after the home page can be returned.
(2) Pay attention to "first impression". The opening speed of the page, home to the use of Div to just right, once opened a food machinery category of the site, div use errors, the entire site home to the "chaos" feeling.
(3) Pay attention to the interactive experience. This is definitely about us or contact us on the page, these pages in almost every page has links. Recommended in the first page of these pages plus nofollow attributes, and then focus on the weight to the home page
For the user experience, small often know these, hope veteran to give more advice.
Second: Convenient search engine included
To rank and the effective flow of the premise is to let search engines first included your station.
(1) The physical structure of the website (physical structure is the actual location of the Web page file) has a flat structure and pyramid structure (that is, tree-shaped structure). Different sites have different needs, the above two physical structure to be fully flexible use. And then the page included in the rankings played a role
(2) sitemap. Let it give the search engine a hint, to include those pages. It is true that the use of the site map also need to grasp, and some site maps play the opposite role.
Third: To facilitate the rational allocation of weights
General site home Weight is the highest, followed by the category page, but the E-commerce site is slightly different. Sometimes product pages in E-commerce sites also require high weights. The optimization of website structure solves this kind of problem. The general recommendation is to add a link to the product page in the homepage to improve the product page weight.
IV: Internal anchor text construction
The last anchor text. General website are three to five keywords, the link between the way and form of the site also guide the webmaster to which keyword to do anchor text. For example, in E-commerce site to focus on a product name optimization, you can directly in the home page to do an anchor text linked to the product pages.
The above is from contact with SEO and responsible for a site www.kaobinglu.com part of the experience, the lack of sincere hope SEO veteran or teachers to give points and correct.