Why do you want to build your own logistics?

Before I draw the topic, I first give a few cases to do the introduction;

Case：

Xun Network order experience, because of this experience, I did not go to my old club Newegg or 360buy to carry out the purchase, chose the Xun.

I have also made three products comparison, all the same price, how would I choose? I understand Jing dong and new eggs distribution limitation, and just before see reflect Xun distribution of a post, to the prescription to obtain the approval of the customer, this recruit play quite high.

I have been engaged in two 3C companies, full-time logistics, there is a very strange phenomenon, even I have the same;

If there are more than one business product value is consistent or difference is not big, then each site is a single, that home first to accept that home, other home late, rejected!

This online consumer psychology is a very core link, placing orders, I would like to receive the next second goods, because still in the desire period of consumption, and delivery time is too long to cancel or reject orders accounted for a large proportion? Do you have any statistics?

Have you ever wondered why big electric dealers should build their own logistics?

Only one point:

Customer Experience!

OK, at least my experience in Xun is good, at least in the future when placing orders will give priority to Xun, because the distribution of the customer experience makes me feel very good!

2010-02-09 15:00:20 order generation, mail to mailbox

2010-02-09 15:06:49 Order approval, email and SMS notification

2010-02-09 17:20:35 orders are out of the library and are to be shipped, the following is the distribution information

Order number

Order Date

Amount

Distribution Staff

Waybill number

1005223759

2010-02-09

1536.00

Out of library

Chen Sheng
15201**4853

5223247

2010-02-10 14:15 I have received the goods, the distribution staff is very literate, it seems Xun for the distribution of the training of the staff did not work less.

2.5 hours will be so some of the whole process, into the distribution link, this for the new eggs and Jingdong, is currently not possible. We first regardless of his system, order volume, Operation Loop, we focus on the Customer Experience link!

And on the day of 9th, there was a Beijing sent a friend complained, complained for a long time, complained that the content is, 2-1 from the M18 orders until 9th before delivery, and said that if there is demand, will not be considered M18 go up to order.

Hey, do you remember the Beijing-East TV Gate of the Spring Festival the year before last? Go and have a look, send a detailed pass!

I am now in the enterprise, is to do mail order, well aware of the importance of logistics links, and even put forward 24 hours door-to-door, if you do not return to the profit of 10 yuan cash. Lose money also want to be the customer experience to do the best!

The major companies have built or are building their own logistics system.

How much did Jingdong burn in the warehousing and distribution system? We all understand.

The new egg of the Austrian Shuo, Jing-dong's round Michael, where guests such as wind Tatsu, excellent century excellence, and so on.

OK, we will build and contract the advantages and disadvantages of logistics listed out, see you see will choose that one!

Outsourcing analysis;

Advantage;

Logistics outsourcing is undoubtedly the lowest cost, why the lowest cost?

Warehousing outsourcing, storage costs, operating costs, prior to the logistics of the E-commerce Department director Zhu Yifei and I said; Ken put your storage bag to me, 3.5 yuan all done, warehousing operations all buttoned up.

I shocked a, also tempted a, how do I calculate my Necan of the operating cost of less than 3.5 a single Ah, ask, there is the company's internal warehouse cost less than 6? Stand up, everybody clap! (field, HR, equipment, system, material?) RF? Job tools?

and distribution links, excellence when the lowest distribution costs are 4.5 yuan/single, like a store such large and heavy orders and less outsourcing of the lowest price can do 5 yuan/single.

Of course, TV shopping and DM delivery price is different, the general cost of electricity purchase in 30 yuan/single, DM for 10 yuan/single, with a high return rate of enterprises, in fact, the cost will increase a lot.

Note; What kind of goods and business, in fact, the distribution of enterprises, there is no big difference, the difference is the distribution of a single order handover time, because some need to install, the trial will be the distribution of enterprises to generate potential distribution costs, and handover time is related to the income of the distribution, coupled with the impulse consumption factors, Distribution enterprises are not too happy to do the purchase or DM purchase order distribution enterprises, because the return rate is too high, will cause abnormal damage to the goods, this is to let the distribution enterprises pay, the fare increase is the service costs, and distribution is no difference.

Disadvantage;

Unable to control the efficiency and quality of all aspects of logistics, the main body of the control in the contractor, for the goods in the warehouse operations and distribution of the timeliness and quality can not be better control

Warehousing contract, the need for both sides of the system docking, their own order data flow to the contractor's WMS system, warehouse operations, may cause data leakage

Distribution contract, the general order is by the enterprise to print, and then incomplete field delivery Information Form the handover list, the handover operation, but the general distribution company will be the distribution of information into their own enterprise system to facilitate the delivery of customer inquiries and account processing, but it is because of this, Has caused massive shipments of data leaks.

Distribution link is the only E-commerce company can and customers directly face-to-face communication link, this link, the distribution company represents not the distribution company, but the order enterprise, so in the quality of service is not good, will cause bad customer experience, thereby losing one or more orders, Of course the root cause is the loss of good market reputation!

Because of the cost, I will understand it as: cost center!

Self-built analysis

Advantage：

Better control of all aspects of logistics operations efficiency and quality, all in control!

Ensure the security of customer data.

Faster, more efficient, more manageable operating procedures, more value-added services, and improved customer satisfaction.

The quality of the delivery of the control, good customer representation so as to bring more new orders.

To serve to obtain better market reputation.

Disadvantage;

Managing dozens of or even hundreds of people is much harder than managing several logistics companies.

Higher cost (as mentioned in the cost output) It's a lot to do with the cost of HR. What about a WMS system? The storage site?

Because of the value of creation, I interpret it as a value center!

Lower cost or higher value

Easier management or a better customer experience

You see, how do you choose?

Cost center?

To;

I have asked many large and small e-commerce business owners, most people say, in fact, they still want to have good logistics enterprises can do the electrical business customers really need services to reasonable prices to complete reasonable service, in the current Long logistics circle, It is difficult to judge and rest assured that the core of the business to the third party, we look forward to the emergence of such enterprises, the bureau we will have more choices, after all, we are hoping to use the least cost to earn more money.

Reasonable control costs, is effective to increase profits!