Why do you want to cast a family?

Today, the charm family won 650 million dollar strategic investment news flipping the Chinese mobile phone industry heartstrings, which Ali will invest 560 million U.S. dollars, Haitong will be with 60 million U.S. dollars.

This action is bound to affect the future of China's mobile phone market layout, because of the three main parties of the two, the Charm clan and Ali, one is ready to use the Internet thinking to reshape the mobile phone industry upstart, one is the PC-side traffic giant, how to play all unavoidably let the Chinese mobile phone industry splash some spray. 0

However, why this layout, no doubt the investors behind the hearts of the most clear, so today we come to listen to two of the investment in one of the Haitong Kaiyuan investment how to say.

Haitong Kaiyuan Investment Why to cast the charm clan?

On the eve of "mobile phone will be the center of all intelligent Devices", Haitong Kaiyuan Investment has always been concerned about the dynamics of domestic mobile phones.

One of them is Haitong Kaiyuan investment fly to Zhuhai to contact with the Charm clan, at that time found that the Charm clan Zang is a very interesting person: from the Charm Clan MP3 to the first generation of the Phantom of the FlyMe, Zang every time to take out things are pleasing to the eye, although the objective development of the Internet forced the charm of several degrees of transformation, but zang every time " Comeback "has not given up the quality of their pursuit of excellence, like a serial entrepreneur as" self-abuse. "

In addition, the project leader also tried for a period of time MX4, to its products and people feel recognized. Back to Haitong investment in the industrial chain related to the charm of the company conducted a visit, and the domestic mobile phone industry to do a deeper understanding. "We are not by chance to vote for a company, on average, fly sixty or seventy times a year, most of them are outside to see the company, the north of the wide open, almost can be done, so this is not an accidental cast of the charm of the family is not an accident, a few months ago there are some preliminary contact," Haitong Kaiyuan investment investors told Lei Feng Net.

But on the contrary, why should he accept Haitong's investment in Zang, who is so "proud"?

In the eyes of outsiders, Zang is one of the few mobile phone circles proud Jiao CEO, light that sentence "Do not like to roll, parrot" reply is enough to make other mobile phone CEO "a candle." Why is such a person willing to accept Haitong investment?

With the investment of Haitong Kaiyuan, said, "One, the charm of the family to recognize the value of our funds." Second, the charm of the family resonates with us, can talk to a go ", sitting in the opposite of the sea-pass Kaiyuan investors are a mobile phone powder," a variety of ' pursuit ' of the mobile phone I will take to use, the previous itself is also the computer science, the Internet products This thing is naturally more concerned about. ”

Even he also saw the small weave of the phone is two years ago, the second generation of the youth version of a machine, "I strongly recommend you to use the Charm clan or hammer of the mobile phone, these are born with the pursuit of the user's computer."

Although Haitong Kaiyuan Investment did not specifically disclose their talks with the zang of the details of the negotiations, according to the small series of speculation, the more reasonable explanation should be: engaged in the founder of the machine to engage in machine investors, the probability of success is relatively large, so they engage in the base ~

Why did Ali cast the Phantom?

On this, there are many analysis on the internet, we can sum up:

"Need the Entrance", "Promote Cloud OS", this is the most direct reason.

The "Complete smart home Layout", "to contend with the two remaining Giants" is a further reason.

"YunOS is not recognized by Google, must find a mainstream mobile phone manufacturers" "to deal with the Beijing-East and micro-letter of the joint" These are a legend a little reason.

......

However, all eco-linked can be a reason and nothing wrong. Ali this magnitude of the company, do their part, must be the former guard against Wolves, mergers, acquisitions, layout is the most they should be concerned about, but also they must do.