Why does everybody make black hats?

Absrtact: For the future of SEO, there is controversy at home and abroad, it is related to thousands of SEO practitioners, but also related to the enterprise's network promotion strategy. In fact, as early as a few years ago, seo big guy Zac on the issue of SEO service prospects bad cry, also take foreign seo big guys have careers

For the future of SEO, there is controversy at home and abroad, it concerns tens of thousands of SEO practitioners, but also related to the enterprise's network promotion strategy. In fact, as early as a few years ago, SEO big Zac on the issue of "SEO Service prospects bad" calls, but also take foreign SEO big guys have changed careers and SEO companies to change the business model as an example, that SEO is too subject to the search engine, search engine algorithm updates often is the company's failure.

However, these have not affected the heat of the years SEO. Not only many practitioners, enterprises are also keen to recruit SEO personnel. A lot of seoer to open a blog, put the blog to get up, you can take orders, independent blog bloggers are nine to do SEO. And in the Enterprise eye, SEO is almost network marketing or network promotion pronoun, as long as the website keyword rankings do up, can bring large orders.

However, the development of things is not so good. Especially this year, Google and Baidu two major search engines have been exerting their force to combat cheating. Google launched the panda algorithm in March this year, and then announced the Penguin algorithm in April, Baidu from the beginning of this year to continue to adjust the algorithm, the most recent is June 22 to 28th, a number of "low quality Site" by K.

There is more to the disadvantage of SEO than that. Another big threat that SEO faces is SNS (social networking). In the past year or two, Facebook's traffic has overtaken Google for many times, becoming the world's largest web site, and the age of social networking has already arrived. More and more people are willing to get information through social networks rather than search engines. Search engine also began to put the site in SNS performance as an important basis for ranking.

Perhaps some people will think that the search engine hit the main is Black hat SEO (including the so-called Gray Hat seo), as long as the webmaster honest white hat, can be relieved. However, in fact, most seoer engaged in is not white hat seo. Many webmasters insist that "content is king", but they discuss the most is not how to write original content, but how false original. They prefer the following sentence: "The chain for the emperor." Search engines will be more or less the quantity and quality of the chain as the weight of the site's important reference, and hair outside the chain of this simple physical activity by many webmaster's favor, enterprises will be dedicated to recruit outside the chain, that is, "outside the chain commissioner."

Why do we all make black hats? The reason is simple, black hat easy to do, and quick. White hat although safe, but slow, also does not meet the enterprise's quick success. and the search engine to hit the Black Hat SEO is because the black hat is to drill search engine loopholes, regardless of user experience, and the user experience is the search engine's foothold, the root of life. This is the Black Hat SEO and search engine irreconcilable contradictions. Search engines constantly update the algorithm, Black hat is constantly looking for new loopholes. Seemingly villains outsmart, in fact, the site's life and death in the hands of the search engine, Black hat SEO will only increasingly have no living space.

And as for the white hat SEO, the author of its fate is not optimistic. White hat seo Some technical optimization methods, for example, the site title, keyword and description of the settings, Web code optimization, site structure optimization, website address optimization, etc. although with a certain relationship with the user experience, but also to help search engines to better find and understand the site, but it is completely through the tools to diagnose and solve, It will also become the basic knowledge known to the network promotion personnel, does not need to be carried out by the special person. Major search engine Webmaster tools have been equipped with the function of SEO diagnosis, can provide some simple SEO suggestions, I believe in this area will do better and better in the future. and white hat seo emphasis on high-quality content and outside the chain has actually exceeded the category of SEO, but also a lot of seoer weaknesses. It is more difficult for seoer to write articles that are not relevant to their profession. and the quality of the content and the chain can also be optimized for the use of SNS; In addition, since "content is king", the formulation of a reasonable content strategy, content marketing is also necessary, and these are the traditional SEO methods with a distance.

The continuous progress of search engines and the rapid development of social networks will bring about the diversification of network marketing, provide high-quality content and enhance the user experience will become the basis of all promotional methods, and the aura of SEO will gradually fade away to become a complementary method of common sense skills.