Why does everyone do nothing in the mobile internet age?

Piano/literati, though already out of the spotlight, are still lonely-the news continues in the near future. Everyone first released the latest quarterly results, it is amazing that the operation of the loss of everyone through investment only goods will make a profit. Secondly, everyone wireless division of the organization of adjustment, will be transferred to everyone game and glutinous rice Network business unit, but do not rule out will affect the fate of some employees-the focus is the last sentence. Presumably Renren is going to give up the wireless division, let's take a look at a few main reasons: 1, has been imitating, never go beyond the beginning of this year, Renren Wireless division in response to Chen's "a campaign" slogan, the introduction of two consecutive applications of pop and Meimei, respectively, the main voice mobile market and photo social market. But the user found that Meimei is actually Instagram, and pop more exaggerated: and the market called "Pop" similar products are very similar, even the name is similar, but also slightly show the nature of the three vulgar. In fact, this is not the first time, the early predecessors of the network of wireless products have been launched "letters", because the plagiarism is serious and has to call a halt. After the thought of the call to stop it will be a convergence, never thought of the letters and the pop and Meimei release, almost at the same time ... 2, a weak sense of innovation, and constantly missed the user needs of Renren before called "Network", renamed this is changed a name, the core users of its business is still the main students. In the Internet industry chain closer to complete at that time, want to seek an Internet innovation breakthrough is not an easy thing, but the advent of mobile internet tide, many times to give the cause of wireless users in the University of Innovation opportunities, unfortunately it did not seize. such as the hot Yellow chicken in the last few days. In fact, through the user page of Renren can be seen in the hearts of today's college students how lonely, Renren this personal display platform for them is actually an outlet in the internet, and small yellow chicken to create a mobile Internet outlet-users and robots chat. Another point of view is the failure of the wireless end of Renren-no one in the wireless product side is willing to chat with Renren users. 3, the capital invested in the wireless end of the network has been very large, as early as last year, Renren vice President Wu Jian also excited to tell the media, "Renren Wireless terminal is expected to invest tens of millions of dollars, is four times times last year" in order to show everyone in the wireless end of the determination to win. Now the wireless business spent money, but the result is very little, now not only to profit no profit to users without users, the capital market has also been expressing the wireless business to all of the sky, can only pay their own bills. To say a digression, according to reliable sources, everyone wireless division in the early days is really wasteful, expensive to find capable themselves and no problem, but the cost of the senior engineer to find intermediate engineers can not be justified. Money, not so much. 4, the constant consumption of old users, has not excavated new users in the said "there is a certain user will be profitable", the need to ask oneself with a what mentality, and actually took what action, is to provide users with services? Or notConsume user value? Renren's wireless-end products have been consumed by users whose internet has accumulated over the years, never thought of practical and effective ways to open up new users, although it has also done mining user initiatives: a user found that Renren clients in the telecom Samsung contract machine can not unload; a few months ago, Everyone under the Apple App Store line, because of the brush list. Two kinds of means to retain the user, let a person tongue-tied. In this field called the adjustment, actually for the layoff "the organization adjusts" the plan, everybody wireless as the Renren performance pays the "vanguard" to die in the battlefield. Look at its history, January 16, the integration of the establishment, the same year May was adjusted, just 4.5 months of the wireless revolution, let Chen originally shouted "A battle" slogan became a joke. Renren, who has been known by the industry as a "soulless company"-holds the chain of college students ' relationships, but does not know how to tap into its data potential. It can be said that the wireless business is not a part of the impact. 1, too much attention to form the time axis of Renren indeed in a period of time has caused the topic, but continued soon, it was nothing. The time axis of Renren is the product of the form of products. In product form and interactive form is gradually being valued today, the introduction of the timeline is understandable. And, pure product form beautification cannot retain SNS user. So what it needs to consider is how to keep users from creating this inertia. The game business that everyone net has been profitable all the time, may lucky to some extent to pass the user inertia. 2, the businessman plot is larger than the product of the brush list, plagiarism, blind pluralism, impulsive listing, debt, Renren has done too many businessmen should do things, may be affected by Chen-its display of talent, more from the identity of businessmen. We all know that a business person in charge of the thinking habits will often affect the development of its business, such as Renren open platform, a technology business should be taken seriously by the thinking of businessmen, resulting in a poor design, process chaos products hastily "came into being", a part of Third-party developers vowed to stay away. In fact, even if Renren gave up the wireless business, they are in jeopardy. This is mainly reflected in the group buying business, its split wireless service staff will be dispersed in everyone's game and glutinous rice net. Everyone can understand the game, as the only profitable business, of course, in the time to earn more points, buy let people do not understand. Wireless services for all as a "pioneer", no act, the body first die. This "Pioneer" is the "manager" personally imparted, personally promoted, but also personally issued an order to behead it, not only let people sigh Chengye defeated Xiao. Can change the angle of view, in this mobile internet tide is coming, "Pioneer" has been killed, "manager" How to protect? (the author is a senior Internet Product manager)