Why does Lenovo buy Motorola

Last week promised to Beijing Taiwan's "News Daily Talk" column to do the guest, the results to forget all about the 12-point live program, 11:40 the host called to ask me where to remember, rushed past also too late, repeatedly apologized. The program was two guests talking about the mobile app, and from the industry point of view, another guest from the legal point of view, the final result is only legal.

Other people's program group high fashion, not with me, and then asked me to do the show, talk about Lenovo acquisition Motorola's topic. About good after, did not expect the program group temporary political task, this topic changed to today, ask me OK? I said it was necessary. Today, as soon as I arrived in Taiwan, I apologized for the skylight I had last week. The host and I joked, said I officially entered the old guest team, the old gentlemen basically have done open skylight, hehe.

After the program began, the host's first question is: Lenovo mergers and acquisitions Motorola business unit, the sale is not worth it, Motorola value in the end?

In response to this problem, Lenovo Group chairman and CEO Yang said that "equal, the Harvest has four":

First, the brand. "Motorola is still a sounding brand in countries like the United States and Latin America," he said. Yang said the future Lenovo will adopt a "dual brand" strategy, the main brand in emerging markets Lenovo, in the domestic two brands in parallel, while in North America, Japan, Western Europe and Australia and other mature markets adopt a single brand-Motorola. Deliberately into the European and American mature Market Association, logically got a "green card."

Secondly, it is the relationship. Motorola's good relations with the world's leading operators can help Lenovo open many of its untapped markets.

Again, is the research and development team. Motorola has more than 2000 senior developers in Chicago, Silicon Valley and Florida. It has to be admitted that Lenovo's smartphones have rarely been new in recent years. Industry insiders generally believe that the promotion of smartphone innovation is the first problem Lenovo faces, and Motorola's accession to make up for this short board.

Finally, the patent. After the acquisition, Lenovo will receive more than 2000 patents and 21,000 cross-licensing patents, will help Lenovo to open up a mature market business.

These are the official views of Yang. Liu Xingliang's unofficial views are also mainly four:

1, the international image.

Remember when the Alibaba IPO, MA repeatedly declared that the next biggest goal is internationalization. Internationalization of this proposition, for China's it enterprises, is always a heart. For most enterprises, domestic is a dragon, foreign is a worm. Lenovo from a small business in Zhongguancun gradually to the whole country, to the global, its development path is very clear, and showed some of its own characteristics. Now in the internationalization of the road, Lenovo must shape a very good at doing international mergers and acquisitions characteristics, which is very important for internationalization. Previous cooperation with IBM, this time with Google's cooperation, can be a good help Lenovo in the world to erect the image of the industry integrator.

2. Patent.

This is similar to his, with the acquisition of Lenovo will receive more than 2000 patents and a large number of patent licensing and cross licensing, conducive to Lenovo in the mature market business. In China, such a wonderful market, in Europe and America mature market, no patent will be unable to move. The future of the war, the main spelling is the patent.

3. Trump card.

If the mobile phone market is compared to a game of cards, compared to the words of the landlord, Lenovo also holds 17 cards, and looks good, there is even right, have shun son, there are also a, there are 2, but the lack of ace, a trump card, not to mention the ace of the Invincible bomb. Once, Lenovo thought that "Le phone" is a trump card, did not expect it is only a small three, so early to lose, lest become a burden of the whole game. As for the back of the k900/k910, at best, that is a long shun son just, vibe is a plane with wings. Motorcycle, it may be Lenovo's most needed trump card.

4. Android Opportunities.

For Google, the current Android camp, the Samsung family is not a good thing. And Samsung is always trying to get out of Google alone. Even if Samsung does not do it alone, Google needs to nurture another. In the global Shenra to Shenra, Google thinks Lenovo is the most suitable player.

In a word, for Lenovo, the hand of the hands of this card, other business does not say, only in the mobile phone business, to be internationalized, certainly no, with Motorola, although not to say a certain chance, it greatly increased the possibility. Word, the Lenovo mobile phone on the international road, rely on the old card, certainly no, there is a motorcycle, there may be a play.