Why does millet make air purifier? Because of the topic

A few days ago, Lei on its micro-blog on the notice, said December 9 Millet will hold a new product communication will be, with the screen and the wind to the copy are provoking reverie. And then, the vice president of Millet Lin in micro-blog on the speculation of some netizens, such as millet air-conditioning, fans, and so all vetoed, in the remaining areas, the intelligent air purifier is almost the only one can afford millet this product of the hype. And the truth is so, a few hours ago, millet new product was confirmed to be Millet air purifier, its blue v certification of the official micro also has been online. But with the uproar, about millet this cooperation for home appliances giant beauty of the news is different, Millet chose the same way as the introduction of Smart bracelet, by their own investment in another new company Zhi-MI technology as product producer. Millet officials said that the Millet air purifier equipped with sharp high sensitive digital particulate matter sensor and three-layer filter, and built-in millet WiFi module, can be remote connection control, with light induction, night dimming lights and other functions, covers an area of A4 paper size. The official said its purification capacity (card value) of 406 cubic meters/hour, suitable for 28-48 square meters of room size, the price is 899 yuan, of which the filter can be replaced by itself, three-layer screen for a separate price of 149 yuan. It is worth mentioning that the leopard lei under the mobile, also before the introduction of independent hardware leopard rice air purifier. The latter cadr value of 270 cubic meters/hour, the application area of 27-40 square meters, the price is slightly higher than the Millet air purifier, 998 yuan. Why does millet make air purifier? First of all, millet to do air purifier, in its already through the television, box and route first layout of the smart home strategy, not how to jump things, not to mention in the Millet headquarters, including the Beijing area, and other domestic densely populated large cities, Smog has begun to make the Chinese family more and more attention to the problem of air quality, which also makes the air purifier gradually become a just need products. In addition, the air purifier is now a very high degree of modularity products, the main difference is the design of the different, do not have much difficulty. The more important point is that the whole industry of air purifier, is still in a stage of selling concept, understand point of business psychology, people know that the value of goods can be divided into three categories, buy before you know, buy the time to understand, and after buying do not know how to understand. and the air purifier belongs to the last category, because its effect is not intuitive, in the absence of professional equipment testing, the consumer is not aware of its function and its differences, like to the average person to drink expensive wine, the ultimate feeling may be less than ordinary wine, the reason is that Consumers do not know what is good or bad, and at this point the price becomes almost the only reference. This also gives a lot of manufacturers hype and play the concept of the opportunity, the current market of air purifier products, prices from thousands to million, but in fact, most manufacturers do are OEM design of the live, which also have to borrow the internet's Dongfeng hype businessHome。 And for consumers, although buy also can not see the actual effect, but in order to reflect their health pursuit and investment, coupled with not cheap prices brought about by the value of guidance, air purifier market potential and bubble are not small. And this is the basis of millet to do air purifier, because this not only can let millet once again burst the industry bubble, continue to implement its consistent low-cost play, but also to create a greater topic, to capture a large number of high-quality life has a yearning, but also the pursuit of cost-effective users. In addition, it is worth mentioning is in the smart home business, millet obviously than its mobile phone business in the early attention to design, this time as the head of the Millet Air Purifier project is the former director of the design department of the Northern University of Technology Su Jun, as well as the Muji has designed a large air purifier. And this part of the investment is absolutely worth it, because an air purifier, it is first to be placed at home, as part of the home, which means that its appearance should be beautiful enough to attract users to buy. There is no revolutionary breakthrough in the function and performance of the premise, the use of good design to further increase the cost of products, is undoubtedly a clever way. The millet and the beautiful, perhaps also has the big recruit to also be worth mentioning is, millet this is not as rumored with the traditional home appliances giants of the United States, which also makes some people feel disappointed, but the air purifier is only the tip of Millet smart home, at the same time it is not technically difficult, so, Millet alone to the expedition is also understandable. And the future does not rule out millet in the introduction of large appliances, the United States and the possibility of cooperation. On the one hand, large appliances for brands, technology, performance and development requirements higher, millet a person can not carry, investment in the new company such a model is not reliable; On the other hand, large household appliances and television, such as the content of the carrier, its intelligent requirements are not high, can be networked remote control can be, so MIUI so many functions, Interactive complex operating system want to direct landing, it is bound to carry out a large number of slimming movement, but rather than so, it is better to let their own huge network terminals to do the control center, so that the traditional home appliances continue to do the things it is good at, so that is to be considered altogether win. In addition, the potential cooperation between the two is also the electric business, logistics and cloud computing and other fields. and including a number of prominent figures of the news, this matter is true, so the industry's speculation on the cooperation between Millet and the United States, also can not be regarded as panic, the right as a forecast for the future bar.