Why does Nintendo not do the hand tour

Bring up Nintendo, I believe many people are familiar with, do not need the author here to repeat, many people have played Nintendo production of the game machine and developed the game. As a global influence of the game giants, although Nintendo has been a noble professional ethics has been respected in the industry, but in this turbulent internet age, it can also be under the impact of the tide of the Times to hold its own hegemony, it remains to be time to prove. After all, companies such as Liansong and Sony are already mired in losses and on the verge of bankruptcy, how can Nintendo be the exception?

History has always proved to us that those who cannot catch up with the times will be eliminated by the times. Today is the era of the Internet, but also the era of mobile terminals. With the popularity of smartphones and mobile internet, the layout of the game industry has changed dramatically. In this change, seize the opportunity of the game company from the homeopathy, become a new winner, in the surging competition to occupy a place. The game company, which cannot adapt to the changing times, has either ended up as a stepping stone to catch up, or has struggled to survive.

So, what kind of Nintendo is it? Is it a category that adapts to the change of the Times, actively carries on the reform, or cannot adapt to the change of the Times, the one that stands still? I believe many people have got the answer to this question. Not so long ago, Nintendo's President Rock Iwata had been adamant that Nintendo would not do mobile games. In the era of hand travel, insist not to do hand tour, as the global game giant Nintendo, is really so short-sighted?

Perhaps a lot of people will be surprised, hand tour as an emerging market, with a strong growth potential, a number of game companies have set foot in it, do not hesitate to spend time, is because of bullish on the market. But why to the Nintendo here, it is to be abandoned? The author thinks, the reason that the Nintendo insists does not do the hand swims, is not unwilling also, cannot also. Why, and listen to the author one by one.

First, the development of hand tour, contrary to the purpose of Nintendo. Nintendo's flagship product is a video game console, and its consistent purpose is to play a game with the game as a whole, that is, hardware and software. If the development of mobile games at this time, then deviated from this purpose, not only uncertain prospects, more likely back to Nintendo has been the reputation of the impact.

Second, the development of hand tour, not in line with the interests of Nintendo. Why the Hand tour in a short span of two years, occupy such a huge market share, and maintain a very high growth rate? On the one hand, thanks to the rapid popularity of smart phones, so that the hand tour has a very broad user base, on the other hand because of the fast and convenient travel, anytime can play. And the function of Nintendo video game machine, to some extent and the advantage of hand swim overlap. Once Nintendo develops a hand tour, it is highly likely that its current business will be affected. Hand-swimming is a new thing for Nintendo, and it is not yet known whether it will benefit, so Nintendo cannot venture into a strange field at the risk of its main business being compromised.

Finally, corporate culture dictates. Japanese enterprises always give people the feeling is more than conservative, lack of flexibility, in other words, Nintendo can plowing in the field of video games, the depth of what they are good at, but by the limitations of their own way of thinking, but it is difficult to have more flowering, in various areas to play the breadth of freedom. This is a common feature of Japanese companies, not just a Nintendo family. Because of such a corporate culture, Japanese enterprises can be bigger and stronger, do fine deep, but can not form across a number of different areas of the Big Mac.

It is because of the above considerations, Nintendo is not easy to get involved in hand tour. However, the author believes that with the development of the market, no matter how the Nintendo attitude, will certainly make corresponding measures.