Why does Renren not become China's Facebook

Condensed view a product of 100 million active users is 4 times times more valuable than 5 10 million products, and Renren is doing the 5 business. 8 years ago, Renren, the predecessor of the network in Tsinghua University to disseminate the spread of the campus market, and from the capital University began to red all over the country, and after 2011 years with the halo of Chinese Facebook on the Nasdaq listing peak moment, today's Renren has to use advertising campaigns to try to occupy colleges and universities. This reincarnation, quite a mockery of the meaning. The parent company of Renren did not miss any of the hot spots in the mobile internet era, but every time it started with a sharp drift and ended. Chen a boat on the Nasdaq bell, this is a seemingly scenic, but dangerous listing trip. From another point of view, with a good sense of capital, Chen a boat, let Renren in the most appropriate time to the Nasdaq. Really let Renren lag behind, began in the mobile internet era opened. At that time, everyone in the net that a big company want subversive innovation, we need to put a wave of people in the company to different places, let them play at will, to see if they can achieve a subversion of the original pattern of new products. However, unlike micro-letter and Tencent, Sogou and Sohu, Renren did not grasp the core business and internal entrepreneurship relationship. Today's Chen a boat began to realize that Renren is the backbone of many lines of business, compared with the investment in the product of the mentality of wide net horizontal expansion, at this time more needed is focus. He made up his mind to refocus Renren on the youth market and look forward to getting "half a ticket" in the mobile era, while career-level services were arranged by the "everyone's job" and the "Jingwei network". Liu Yan-June Haidian Huang Zhuang, this distance from the Haidian University Park in the nearest subway transfer station, "Know your people in everyone" billboard plastered with a thick wall. A few kilometers away on the campus of Tsinghua University, Renren is holding a campus open platform competition to collect students ' excellent ideas and entrepreneurial projects to rebuild the open platform for Renren. Corresponding to this is, advertised "young, personalized" Renren advertising also began to put in the major cinemas and Hunan TV's "Day Up". 8 years ago, Renren, the predecessor of the network in Tsinghua University to disseminate the spread of the campus market, and from the capital University began to red all over the country, and after 2011 years with the halo of Chinese Facebook on the Nasdaq listing peak moment, today's Renren has to use advertising campaigns to try to occupy colleges and universities. This reincarnation, quite a mockery of the meaning.