Why does the art of the through-train chart than the United States Mito do

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At the company's executive meeting recently, I took out the recent through-train pictures and we analyzed, the boss believes that the current through train has been unable to achieve Rio 1:2 of the main reason is the rate of bad results. In a training course to be taken to Shenzhen on June 20, have done 5 years through the through train is to do the through train is to do the view of the picture clicks, he put this advantage infinite amplification, through half a day to test a new picture, one hours of continuous brush screen selection, the previous 0.2% clicks after the picture after one months of hard work, Do 1.4%, really have to admire his experience in practice.

Therefore, the boss proposed to have a full-time art to be responsible for the through-train picture production. His point of view is that Taobao is now taking a small and beautiful route, and refined the launch can improve conversion rate, to achieve profitability. Others can pass 20 tests to find a better picture, and we even 7, 8 times did not do, how can achieve good Rio! Art director at that time put forward the view that full-time staff responsible for the through-train picture production, will lead to her thinking has limitations, can improve themselves. But his view was denied by the Cosmetic art director and the operations director present. And I was a negative attitude.

First from the through-train picture, it is divided into star shops, size is 270*95, shop promotion, size is 210*315, there is a single product of the window of the baby figure three species. These three kinds of pictures for the crowd are also different, so need to highlight in each picture is not the same point.

As for the composition of the through train, there are 12 kinds of commonly used, such as: balanced composition, change composition, triangular composition, nine Sudoku composition and so on. If the art does not delve into the structure of these compositions, and then combine the characteristics of the shop and the picture of the situation to think, it is difficult to have a good work out, improve the click rate is not talk about.

Before doing a through-train picture of the art has 3 people, each is responsible for doing the same piece of 2 pictures, but after testing, even if the art director does the picture hits are less than another art to do. This has been the result of several tests. The reason is that the art of research is very good, people are more open-minded, can accept other people's suggestions, so although in the early days do not surpass the picture, but can prove that even if the experience may not be as good as this supervisor, but willing to seriously put into one thing, will certainly have good results.

And later this art itself although also tried to do several different through-train pictures to do the test, but still can not exceed the first click rate. It is precisely because she has not been able to break through their own, so only later requirements of full-time art to be responsible for the through-train picture production. If the image of the click rate can be raised from 0.5% to 1%, which means that the style is more buyers like, Taobao is willing to recommend such a paragraph to the buyer, the quality of the natural can be improved quickly. The same keyword, others need to bid 1.8 Yuan also ranked 50, and they only need 1.2 yuan on the home page, which in a way, the value of the art is reflected. One months in the through train to promote the cost of 60,000 yuan, and the increase in the click rate for the company to create at least 10,000 yuan value, which is why the art of full-time to do the through-train picture reasons.

In addition, the art in the production of pictures, but also need to think about, if you as a buyer, when you want to buy goods, will pay attention to what details? No doubt, it must be the beauty of the picture, then the text. But this picture focus on what to show, which is the secondary point, but also to do just right to impress the buyer's heart, prompted her to have this desire to see, will have the conversion rate.

Through train is a system of engineering, if just holding the attitude of playing is very difficult to do, the current Taobao play is the basic skills, play is the refinement of the operation, who can make the details better, who can win the market. People who want to take shortcuts are often hard to get good grades in reality. So, either the through-train promotion, to do must let the professional art to learn the relevant theoretical knowledge, the specific idea by the operator to complete, through the production of different creative pictures, testing more clicks, improve quality points, lower bids, conversion rate can be improved, such investment can have a good return.

This article original from: Bo na antique Auction Network (http://blog.paimaigudong.com), reproduced please indicate the source, thank you!