Why does the Electric dealer website do SEO to suffer

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Although the cat, Jingdong and other large electric dealers have formed a monopoly of scale, but there are many small and medium-sized electric operators in the effort to fight, hoping to kill their own way through differentiation. In particular, some of the competition is not intense field, many vertical electric Shangdou hope to come to the shadow of the Big electric quotient, compete to do first.

Vertical electric business marketing, playing the brand may cost too much, and brand accumulation is a long-term process. Therefore, some classic marketing methods are often their fancy, such as community marketing, SEO and so on. SEO is considered a way to save money.

Indeed, SEO good, cost-effective is relatively high, the effect is long-lasting. But the electric Dealer website does the SEO to be able to hit the discount, the reason is the copper stink is too heavy.

The average person uses a search engine, the original goal is to find the answer, rather than looking for products. Especially in search of some popular keywords, search engine priority is to recommend the knowledge of the page.

For example, when searching for the word "organic food," most of the user's search intentions may be "what is organic food", in order to understand the concept, so the search engine priority is to recommend the encyclopedia, information, such as knowledge of the site, such as Baidu Encyclopedia, Organic Food News Network, and so on, to answer the "What is organic food" this answer , rather than satisfying your intention to "buy organic food".

In fact, this is the current search of a single. The search engine defaults to what is "what" is the first demand, such as "What is organic food"; then meet the second requirement of "How to do it," such as "How organic food is certified"; Then there is a "why" demand, such as "Why Eat organic food". The fourth demand for food turns to organic food products. The fourth is also a demand that some few buyers want to meet.

In the era of big electric dealers rampant, the vertical electric Quotient's trust degree is very low. For example, a visitor through the SEO inadvertently into a small electric business platform, the first reaction is "never heard of", the second reaction is "is not a lie", the third is to turn off, because the current consumers generally trust a few big electric platform, vertical electric business has not in the hearts of consumers lay the most basic Trust Foundation.

Then, the electrical business should not do SEO? Do not do SEO, the back will be more suffer. When the vertical small and medium-sized electric power quotient More and more, the consumer to the vertical electricity merchant's approval degree will increase, in the search produces "the Product demand Search request" will be more and more, the user's search word will have the pertinence. At that time SEO is a very affordable way of marketing.

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