Why does the Internet hardware business have less explosive products?

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Introduction: August 21, the 2014 Digital World Asia Expo opened in Beijing, in the Forum on Innovation and entrepreneurship, around the Internet hardware entrepreneurial environment, explosive products, jumping tickets and other topics, guests speak freely.

August 21, the Beijing Investment Promotion Bureau and the United States International Data group jointly organized the 2014 Digital World Asia Expo opened in Beijing, the expo lasts for four days. As the world's largest peripheral products, accessories display platform and Apple industry chain event, the Digital Asia Expo has been in the National Conference Center for four consecutive years.

On the morning of August 22, the Innovative Entrepreneurship Forum, Zhanglongzhu, assistant vice president and business development director of the pioneering state media, chaired the roundtable dialogue on the theme of "the backbone" of the Internet entrepreneurship, and the dialogue guests were: Vice President of Ink Weather Jiang Yang, 37 health founder Devan, ComTech marketing vice President Liu Hongxian, hard create state CEO, Lei Feng Network deputy general manager and chief representative of Beijing Zhang Road. Around the Internet hardware entrepreneurial environment, explosive products, jump tickets and other topics, the guests speak freely.

The following are the main elements of the round-table dialogue:

Zhang Long bead: Please introduce yourself first.

Devan: Hello everyone, our early health management, we recently out of the smart Sphygmomanometer, is currently factory production, will be arranged as soon as possible products online.

Jiang Yang: Hello everyone, I am the entire technical director of ink weather, but also the head of the overall project of air fruit. We are 5.11 Open the press conference, on-line one week pre-sale is 1 million, recently out of less than 10,000 bar.

Liu Hongxian: July 8 officially IPO in Hong Kong. Branch Tong Core City now is not only it components, if it is from the perspective of the entire external media and the public perspective, we are China's largest electronic manufacturing supply chain of the electric business platform.

Zhang: We are now in many cities to do a creative marathon activities, there are a lot of children to play, this is a public good thing, but also worthwhile to put things. There's a community on the hard-hit bond line, and there's an office in the valley, and we want Beijing to be able to connect with Silicon Valley and provide some help to the creators.

Zhang Long bead: Today four guests, have to do products, have to do supply chain integration, and build community platform. The first question I would like to invite you to discuss, some people say that China's current hardware entrepreneurial environment is not mature, we accept this statement? What do you think?

Devan: I do not recognize that our country has so many years of manufacturing accumulation, we walk around the discovery of the entire manufacturing industry in Shenzhen, its components, factories, hand factory, including Foxconn's large, small, miniature.

Liu Hongxian: I don't agree with that, I think the environment of hardware start-up is very mature now. This can look at three aspects: first there are no participants, the second there is no big giants come in, the third has no good innovative products out. At present, there are many players, the Giants have also been involved, including Baidu. August 2 Intelligent Hardware Pioneer Experience Exhibition I didn't think there were a lot of new things, including smart home, smart cars, health care, and so on, and more importantly, most of the products are really micro-innovation.

Jiang Yang: If the environment of Chinese hardware entrepreneurship is immature, there will be no mature environment in the world. China is a particularly good opportunity, Shanghai is a little financial, Beijing's thinking, the Beijing model and Shenzhen, Dongguan, Zhuhai, Foshan, the generation of so many years of manufacturing industry, China is the world's factory, China's internet is also strong, the two forces together is a very good opportunity. But the success of the product in addition to mobile phones, smart TV, smart routers, really can impress consumers, and let him continue to use is not very much.

Zhang Long bead: We follow the problem of ginger down to ask, the market appears a large number of intelligent hardware products, emerging, feeling that the explosion is a handful of, in the end what is it?

Zhang: In fact, now do the hardware, a single product more than 10,000 pieces are not many, a handful. The creators we touch are imaginative, but there is no product. This is just the beginning, not impatient.

Liu Hongxian: First, the mentality of the hardware I also think not too worried. We always say that the explosion, many apps will be a burst, but the hardware production cycle is long, not more than a few months of app development can be completed. Second, the market is progressing and the whole ecology is merging. I think a lot of some really from the electronic manufacturing turn over the hardware, not so urgent, the mechanical era to the intelligent era of change, now do a good customer experience, this mentality is fine. I think it is a starting period, but also to stay a certain amount of time.

Devan: Because the smart hardware, or now the Internet hardware, there are two key: one is the hardware, the Internet, or intelligence. Two days ago There is a concept to speak more, called the Internet thinking, the Internet thinking change hardware, change the traditional thinking, is two integration to a piece, including talent, the industry needs time to accumulate. So we talk about the hardware is very slow pace, the Internet is a fast pace. Two speed is not the same, how do you put two twisted together, this becomes very difficult, requires time and industry efforts.

Zhang Long bead: Now there are a lot of products jump ticket situation, this situation how to break? What's the problem?

Devan: From the internet point of view hardware, this thing is not the same as we expected, we expect this app to work overtime, but it takes time to do hardware like we know, it needs a cycle, including supply chain inventory, and includes a piece of data to manage, resulting in a poor grasp of hardware time.

Jiang Yang: I basically agree with the general point of view, many times the jump is a kind of and market two-way choice results, at first did not expect to sell so much, so we are not prepared so much. There is also an input-output ratio problem. May be the Internet channel sales ability in the end will be how, in the mind there is no spectrum. I didn't know how much I could sell the product before I sold it, which would affect my readiness for capacity. If you are ready, you may have a greater risk. I know a very large household appliance industry manufacturer's boss, is two kinds of results, either sell the goods, or is not sold out, the middle of this balance, including Apple also can't control very well.

Liu Hongxian: We see this problem is too serious, whether it is to do smart hardware or traditional hardware, the problem between supply and demand is always a proposition. Only with the growth of experience, with constant control, mathematics can only be progressive, but can never be approached, as mathematical infinity close but can not be achieved.

Zhang: I think there is a link between the jump ticket and the public, there are many users pay the money users do not arrive. In the domestic have acclimatized to the problem, now become pre-sale, my product out, pre-sale, within one months of two months of delivery you are acceptable.

Zhang Dragonball: What kind of people do you think have the advantage of making smart hardware?

Zhang: At present, the Shenzhen side has a traditional supply chain, hardware manufacturers, they are missing some internet marketing staff. Their products are very advantageous, shipping, supply quality, technology and many other aspects can be controlled, we are very optimistic about them. If it is an Internet entrepreneur, the problems encountered, the detours will be more.

Devan: I don't think this thing is absolute. Because the internet people can also go to see some hardware parts, see your focus, you can play their respective advantages. The internet is heavy in the user to your service, hardware heavy in the supply chain management, these two advantages can each other to play your advantage, make up for your shortcomings, short board.

Zhang Long bead: when it comes to intelligent hardware, Millet is a pioneer in the country, is also an insurmountable topic, we have no in the body of millet to learn something? What is it that you can use for reference?

Devan: In our hardware environment, to achieve zero inventory and supply chain Management integration optimization is the biggest advantage of millet, is a combination of Internet content.

Liu Hongxian: Millet has several points for the integration of entrepreneurs is worth learning. Millet special will do marketing. Millet used a good internet thinking. Many people say that it is very successful internet thinking marketing and so on, but the strength of the integration of soft and hard resources is particularly important.

Zhang: Millet is our shareholder, I contact with them more. Millet This company, it is not a not like operators or other large industries, it is the formation of resources, their community has done very very fine, including micro-bo How many people, micro-letter How many people, millet flow back to buy a lot of users. There is a bracelet thing, millet to make a thing, he did very cheap, kill everyone else, before the hand ring is a geek to play things, it put this industry to do.

Zhang Long bead: Finally, please talk about the hard direction and space in your eyes?

Devan: Hard direction and space must be to the cloud and service end closer.

Liu Hongxian: On a key word, fusion, this fusion includes hardware, software, cloud, large data services integration, especially large data. Space is really infinite, whether it is business model, profit model. In addition, the integration of the industrial chain.

Jiang Yang: I think the next ten years can not be a chance. There will be another device, long ago the radio was the center of human life, then the TV, then the computer, the computer and almost all of the TV and the same time, now is the mobile phone, each will exist for several decades, the more the faster the iterations, the future is what we do not know, may be some entrepreneurial team in the tinker thing.

Zhang: They are imaginative when they are hard, whether they are 00 or later. We're going to find that whimsical thing, to find people who are bold, to do something with a bosom. Don't worry, they'll come out.