Why does the media insist on the idea of content sharing?

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Professional marketing staff, is to stare at the market, Gu gu market, analysis of the market, the development of new markets. is to be resourced, to be budgeted, to be tried, to be executed. Can not control the decision-making level of thinking, to prevent the layman to lead the insiders, to prevent the layman to intervene in the insiders. New business opportunities, new markets, new media, new marketing, is the blue sea market, the timeliness is longer, controllability are very easy to handle. The top of the mind is not reversed, then the following marketing staff is tantamount to holding a chicken coop, waiting for raw eggs, but sorry, the hen flew away. A good marketer is one who only stares at the market, regardless of the leader's complexion!

Micro-letter is bound mobile phone, has formed an understanding, mobile phone became the body's organs, micro-letter is parasitic in the cell phone organs. This is what Ma has already explained. Denying micro-letters is just so-so. An average of 270 million active users every day, not because someone does not use, unfamiliar, to negate the fact of the iron. Tencent is no longer announcing the number of users of micro-letters, just the amount of active users. Nearby people are mobile. This is the strongest social relationship, marketing relationship.

Suppose the private hospital, when each nurse's micro-letter has 5,000 micro-trust friends, the top leadership will recognize the value of the. This hope finally will understand me to advocate micro-credit project micro-marketing ideas. It is also my firm rejection of my original proposal. Only the hospital insiders have a large number of friends, so not a little bit of cost can be changed back. 5000x30=? Digital play. Of course, any SME is the same, the truth is common, and employees have their own huge network of resources, perhaps in the future will be grateful to the practice of enterprises.

I have a lot of friends, small and medium-sized enterprises have, decoration companies have, university students have, township civil servants have. As long as people's reliability, people's character clearance, do you know how huge the network resources are? Not QQ can replace. Friends Circle, ruthless important.

I have drawn up a diagram below to illustrate a brand marketing effect sketch.

The first central point, is the Zhanjiang Deputy platform (public number h8u8com), like a small stone, every day to hit the sea, through the content to drive users, can produce wave effect.

The second lap, is the enterprise internal staff, or is already concerned about the platform of users, through the exciting content to drive them to share.

The third lap, is to focus on the platform of users to share out after their huge circle of friends, through the wonderful content to drive their friends Circle users (do not need to focus on the platform) spontaneous to share.

The third lap actually no longer has anything to do with the platform, then the fourth, Fifth circle, more irrelevant, is the wave of the waves affecting their help to share the effect.

From the third lap, their share is not fixed, unstable, it is entirely to hope that the platform's information is worth sharing, this should be clearly recognized.

Because micro-letters can be tied to their own microblog, this level of sharing should not be missed, from the second lap, both to share the micro-trust and share their microblog, then the theory will produce another micro-bo stone water effect.

On a stone, I brought a Web site, to do an interactive, guided, the user's remaining interest to attract to our website forum, creating another gathering hotspot. This is another way to keep users involved in interactions and discussions.

Of course, QQ group and so on.

As for how to achieve content-driven users to share, that is another topic.

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