Why does the press love black hammers so much?

In Friday, the micro-broad v Mobile China Alliance sent a micro-blog: "Luo's core design team has indeed been evacuated, has not paid two months, then if the money problems, the hammer will not survive this winter." Alas ... via Liu Yulong. Then this micro-blog was widely forwarded by netizens, forwarding volume instantaneous reached thousands of, and was the user @ Hammer technology. Old Luo later reply: "Long black our mobile phone China Alliance official microblogging again bullying rumor, our legal affairs has to notary office did a screen notarization, don't want to quarrel again, wash clean wait for our lawyer letter." Please help forward, exposing these added Blue v rogue "official Bo" face, thank you. "Random inquiries can be learned that this time, the Lao Luo and the mobile Phone China Alliance of the source of the Liu Yulong in Weibo users, finally he personally confirmed that it is only a rumor."

The forwarding of the Mobile China Alliance has broadened the influence of the entire rumor-mongering. Although the machine brother also have opinions about the hammer, including the old man, but from the incident itself, the hammer is splashed dirty water, old Luo use legal weapons to protect their own enterprises understandable, this is a hammer black premeditated action.

The thought that this is the end of the matter, did not think that in yesterday's China Federation of mobile phones and issued a micro-blog, the original content is "a brand of cat shop data: 30-day refund total number of 5,654 times, the average daily processing refunds 188 pens!" Small knitting is unbelievable, all with digital speech ", and micro Bo map directly to hammer technology." After the micro-blog certified mobile phone China Alliance Secretary General Yao also forwarded this micro-blog announced that the data has not yet a Shanzhai brand good-looking, this incident caused a second discussion on Weibo.

Obviously, this is the mobile phone China Alliance face before the old law letter of the response, for such a media, blatantly forwarding rumors, by enterprises to expose, not only do not apologize, but also to find black spots to splash business dirty water, can you think of Chinese media professional ethics level? More importantly, the media has also brushed down the bottom line of the hammer black!

So the question is, why should the Mobile China Alliance smear the hammer maliciously?

Occasion Marketing to promote brand awareness

The mighty Romanchang events of the August, make hammer and Zealer become the focus of attention, if you want to say this is a hype marketing events, engage in machine brother had to admit, it is successful, its spread of wide, the audience crowd, in addition to this year's Apple press conference, it has the most important influence. Unfortunately, this is not two companies hypocrisy hype, but Mano dry, for the whole incident added a fuel. and Youku as a communication platform, make full use of the people watching love lively little psychology, in the back of the story to promote the whole event to a new height.

Undoubtedly, the hammer is the most damaging brand in the Romanchang incident, and Lo is the only loser in this reality show game, the brand value of the hammer, after the Romanchang event, a big discount, and also attracted to a large wave of hammer black, not for anything else, for a mouth addiction, ridicule ridicule old, just as the same as watching Sister Feng Lively.

Mobile phone China is probably such a hammer black media, after seeing the influence of the Romanchang incident at that time, may have the motive to speculate about the disinformation incident today, not for anything else, only because in China, the cost of disinformation is too low, and the perpetrators of disinformation are too low. And it has to be said that the black level is so low that it is a far cry from the old King's free and reasoned questioning.

In any case, the mobile Phone China Alliance can be sure of the current bad situation of the hammer, the company's things too much, the old man did not have enough energy to litigate with them, this is the reason for their rampant, while you are sick, to your life! Therefore, China has been less timely and more aggravating.

Why does the media love "black" hammers?

It's not so much the Chinese press that loves the black hammer, as the mainstream users dislike Luo, the media is only the user's opinion, whether it is the old man since the mobile phone since the personal marketing, or to later product defects, as well as playing with the user IQ and other acts, many users are extremely disgusted with the hammer.

Lao Luo blows the hammer product marvellous, but the end user experience of the product, but is defective, this is the user aversion to the old and the reason for the hammer, but also the motive of the hammer, the old Luo at a certain level deceived the user, just make many former hammer powder turn black, vent the anger in the heart.

In the eyes of old Luo, there are only three kinds of people. He respected people, jobs left small 50 haze and so on. He recognized people, his company's Art development partners. To these he approved of the person, he will use Bole to bury the steed or the old head to the small warrior gesture Pat head affirmation and encouragement, you are the reason, because I luo found you. In addition to the above two kinds of people, the other are all kinds of silly force, and do not need to prove that all XXX are sb//low Force/blunt force, do not need to explain, because the tough life does not need to explain. To these people, he would pose as a man who knows much more than you can explain, and then despise the irony. Usually, the ridicule of old Luo is accompanied by the applause of Luo powder, then both will be greatly satisfied.

The value of the media is to spread the voice of the user, so that more people know it, there is no media malicious smear hammer behavior. So he must not feel that the world is full of malice to him, it is entirely his personal persecution paranoia.

An entrepreneur who does not delve into the product, but puts interest on the Da Jun of the user, can you expect him to make a good product? In a series of "black" incidents that Mr Lo had mistaken for this year, he was able to reflect on it, not by deliberately discrediting the hammer, but by his behavior which disgusted the user, In particular, China's Confucian ideology for thousands of years of the country, the worship of modesty is integrated into the blood of each person's bones, tolerate no one else's insolent personality. Of course, Ma Yun is an exception, but he is actually far from the old to the irony of the direct, and he blew some of the cool, people have realized it.

I like Lao Luo's "serious", but also dislike his personal exaggeration, but from the heart, do not want the hammer the brand has vanished, hammer T1 is only 1.0 products of the hammer, but also do enough difference, poor quality, product design defects, supply chain crisis can be considered to be the experience of old Luo, But people tend to have growth, failure is always brought to pay tuition, no one is successful overnight. Machine brother don't want to think of him as an idealist, although he repeatedly called himself "idealist", but the machine brother wanted only a passable domestic mobile phone, in the domestic mobile phone general spelling configuration, the hammer is really still a little meaning.