Why does the SME boss not want to do the marketing type website?

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Today, in the group has a group of friends to let her see, her site home page article typesetting problem, design two version, want to allow group friends to give advice, choose which. I gave the opinion is to let her choose a second, because the second look at a more obvious, do not need that kind of JS effect, but also have to click the mouse back and forth. Then she sent her a marketing site for her reference. By contrast, she found that marketing-oriented websites are rated far higher than normal websites. However, the current situation is the SME boss why not willing to do marketing-oriented web site?

High cost of marketing website

As we all know, the establishment of a common Web site may only need 1000-2000 yuan, even more, 500 or so can build a website. But is such a website really suitable for small and medium-sized enterprises? What is the purpose of a small and medium-sized enterprise to build a website? Most of them want to use the website to sell products and sell services?

In short, the site is like a business store, if only to show the company's image, it is understandable. If you want to use the site to sell things, you have to decorate your site, but also consider various marketing factors interspersed among them.

Now the production cost of marketing-oriented web site is 3-6 times higher than the average, the price is about 5000-15000 yuan. Prices vary according to the level of consumption everywhere. Light this price, may be afraid of a part of the SME boss to scare away. You have to tell them to build a website needs seven thousand or eight thousand, many bosses may directly to pass the salesman to pass off.

Business owners are afraid of spending money

Many business owners are feeling that they should first let them get the benefit, they will go to pay for the value! Together with the current Web site construction companies, some of the low quality of the salesman to pull a single, desperately to pull down the price. Some bosses have done a low price website, and found that the site did not achieve the desired effect. Also have to promote, still have to optimize, also have to recruit editor. A set of procedures down, also did not see any improvement, the boss also felt that spent money.

Many bosses are the first to test water, so they want to build a cheap site first. And so on, do a little better site. But they do not know, the site is like the foundation of the House, the foundation is not in prison, the latter will certainly be a problem ah!

This also reminds me of my former boss, he especially want to do a marketing-oriented website, he was in so-and-so training, listen to them said marketing site how good, how magical, also tempted. For the price, he was given 35,000. He feels too high. After coming back, I found a classmate with him to receive training, because his classmate is doing this piece, others give the price 16,000. He felt a little taller. Later, let me to find the network company's people to the previous site revision, is the home page revision of the atmosphere. Other sections of the page also changed some, plus a number of products on a single page. At that time, the website company quotes about 3000 yuan, specifically I also forgot. The boss is still too expensive, is going to find a part-time change on the line.

He wants to find a 800 art, to make 1800 effect. Later, the toss for a few months or did not do a good job! Until now still not made a marketing-oriented website. And time has passed for more than a year, and I am not in that company. Do not know is the high cost of time, or to do a marketing-oriented web site costs high.

Should SMEs do marketing-oriented websites?

If you really want to develop in the long term, even if it is a new company, I also suggest that we should do a marketing website. Because it involves the promotion, optimization, and transformation of your website later, the problem of brand image of the company. If a very common corporate web site, even if you optimize the keyword up, you will be faced with the problem of transformation later. Only transformation is the most concerned problem of enterprises.

Also I want to say is, the general marketing-type website will put the marketing idea to add in, each column is also according to the optimization method to set. Once the foundation is well played, the latter is very beneficial to the overall promotion and optimization of the website. At the same time, also can enhance the brand image and conversion rate. General marketing Site column set very reasonable, the page is also very good, this also indirectly let visitors stay longer, but also indirectly improve the site PV. So, is very consistent with optimization!

End：

Everyone wants to be rewarded first, and for the small business owners, this idea is more frightening. An operator, should analyze input-output ratio, what input is effective. For enterprises to build marketing-oriented web site This problem, can be said to be a very basic problem. Just like people learn to walk, have not learned to walk, began to run, doomed to fall!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com personal micro-signal: Fdyseo