Why does your keyword quality drop?

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This period of time by the boss entrusted, has been engaged in keyword quality, the boss's rule is: I set the price, you can not tune, you are only responsible for writing and modify the creative. This time I counted my boss completely defeated, OK, Boss said what is what. This is the boss style, but also I honed years after the rest of the style of doing things, start. Baidu bid The keyword quality is how to calculate? As usual, let's take a look at Baidu's official explanation.

Click-through: CTR is an important factor in quality, the higher the click Rate reflects the potential customers to promote the results of more attention and recognition. What needs to be explained here, the click Rate excludes the precedence, the geographical factor influence.

Relevance: Includes keywords and creative relevance, keyword creativity and the relevance of the target page.

Creative Writing level: the more fluent creativity around the keyword writing, the more "creative", the more can attract potential customers attention.

Account Comprehensive Performance: The history of other keywords in the account to promote performance.

In addition, the quality of the key to reflect the relative level of keywords, the continuous optimization is likely to regress. For example, competitors are continuously optimized, so that the overall quality level, and you do not have any progress, your quality is likely to decline.

In fact, Baidu bid ranking formula is very simple: keyword bid * keyword quality. Again, the figure of four factors affecting the quality of the keyword, there are three very straightforward expression of the ultimate goal of quality, whether it is the click-through, the overall performance of the account, or creative writing level is to obtain the customer's click to browse. I believe that the keyword relevance of this point for everyone to promote the site will not have much access, you always do not spend their money to sell food, but you go to use the drug keyword to promote their own website.

The most troubling is the Baidu official sentence in addition, you need to savor, competitors are continuously optimized, so that the overall quality level. This means that your competitors, getting clicks and spending are beyond yours.

Yesterday is still three stars, how today has become two stars? You're going to be so obsessed with this, like my boss, and I understand the tangle of his feelings that he has not wanted to spend more money but like to get a better ranking.

In fact, can be very straightforward expression of Baidu bidding quality formula:

Keywords quality = keyword bid + keyword show + creative writing + keyword Click + keyword consumption + account comprehensive consumption + web relevance

This is the simplest and most straightforward keyword quality calculation formula, the other what account structure optimization what is nonsense, as long as do almost on the line, do not blindly entangled in that. Keyword bids are still the first place, only high bids to show more opportunities, if you bid below the industry average, your eligibility for presentation will be cut. With the show, there is a chance to be clicked, showing three of three of the company's ideas, which users choose? It depends on the quality of your creative writing (creative writing to explain the way, to streamline outstanding selling points, to attract users to click, such as Mail and no money, the house 1 Yuan 1 square meters.) All in all, to attract users to click on you and consume you. As for the key words consumption and account comprehensive consumption, simply say that you spend on Baidu to promote how much money. For web relevance, I think everyone should have no problem, will not take their money to joke. These factors combined is the keyword quality of the calculation, as for each factor accounted for the size of the people you should understand.

The more you spend, the higher the display, the higher the click, the better the quality of the keyword, so do not blindly adjust your creativity, in fact, it is not very useful. Now you know, why do you decline in the quality of your keywords? After falling down, you can't improve your keyword quality by writing your ideas anyway. Not how good your competitor's creative writing is, the second is your competitor keyword bid more than you, get the chance to show on the left, you are from the left top down, users can not see you, do not point you, do not consume you, you spend less, your quality is reduced.

How to keep your quality up to three stars with less money I teach a little personal experience, that is, in the morning after you enter your account management backstage, if the quality has slipped to two stars, send a high bid, you can make your click consumption to upgrade, and then the price will be adjusted to the original settings can be, The price drops the standard to you to keep Baidu on the left Page three to five for benefit.

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