Why does ZTE have to be a cross-border power supplier?

Absrtact: In the Beijing-east and other domestic electric business giants have to raise the layout of Cross-border electricity, some in the global market has a huge sales network of large crocodiles have also entered the water. In a positive policy, the market demand is soaring situation, China's cross-border electricity business is ushering in an oligopoly

In the Beijing-east and other domestic electric business giants have to raise the layout of Cross-border electricity, some in the global market has a huge sales network of "big Crocodile" also have "into the water." In a positive policy, the market demand is soaring situation, China's cross-border electricity business is ushering in the oligopoly "grab food" new situation.

Recently, a "China and the Sea Silk Road," The new Cross-border electricity business website quietly in the world famous footwear industry base in Quanzhou was born. This domain name is "ztemall.com" the website, is unceasingly will quanzhou some well-known shoe brand to show out, for the global consumer buys.

Why does ZTE have to be a cross-border power supplier?

Hugo Net learned that this is China's communications giant "ZTE" to build the first Cross-border electric business platform, and absolutely "fresh out." Shangyugo, a person familiar with the matter, said that so far, its website should not be online for more than 2 weeks. However, this seemingly ordinary electric business website, but has a very strong "background", and its "ambition" also undisguised in many places on the site.

The people familiar with the matter told the Hugo Net, Fujian provincial government awarded the "China and the Sea Silk Road Foreign trade platform" as the official governmental partners, together to create a scale of hundreds of billions of foreign trade e-commerce platform.

As a globally renowned communications company, why does ZTE extend its tentacles to cross-border electrical business? And from the website, its sales are not their good communication products, but a pair of their main business, "wind and horses do not match" shoes?

All kinds of questions, so many people in the industry can not understand.

"This should be the ' ZTE ' wholly-owned Cross-border electric business platform. Although I do not know the true purpose of ZTE as a trans-boundary power provider, but it is also not hard to guess: when cross-border electricity dealers are being looked after by everyone, their companies are not expected to be ' lonely ', after all, they have a huge sales network in the global market and know the international market. This is a great help to its operation of Cross-border electric Chambers. As for why they do not do their own communication products, and choose to start with shoes, I think this should be ' opportunistic ' performance. Because in the current China's cross-border electricity business, only two major categories do more mature, that is, clothing and 3C products, shoes cross-border retail is not mature, and shoes are daily consumer goods, can be said to be a blue sea market, has a huge opportunity point. ZTE chose to do this platform in Quanzhou, because everyone can see, because Quanzhou shoes industry is very developed, in the international market is also well-known. The person said.

Hugo Net from the Fujian local media, "Quanzhou Evening News" last month's report also learned that global footwear network of the family Wang Dongzhu revealed that its company in 2013 to initiate cooperation with ZTE, the domestic footwear industry chain to the international market, and the foreign trade of the business-to-business and business operators will be the future development focus. They will use ZTE's network of more than 140 companies around the world to help more Quanzhou products go abroad and send them to global consumers in small quantities, wholesale and retail. According to people familiar with the matter, the first batch of cooperation between the two 50,000 pairs of shoes, has been in preparation.