Why doesn't anyone talk to me on a stranger's social APP, obviously Gaofu?

"If you really want to hear me say, the first thing I want to know is where I was born, and how my bloody childhood was spent ... And a bunch of David Copperfield crap like this. But honestly, I didn't mean to tell you all about it. "--Catcher in the Rye"

The book begins with a grumble. This experience must have been a lot of women who used the social applications of strangers on smartphones, and those conversation and account-checking conversations left them interested and later bored. In contrast, The social application of the vast majority of male strangers raises the question of why no one comes to me when the photos in my profile show that I am clearly a Gaofu.

This is where location-based services (Location Based service, or LBS) are the social applications of strangers, and perhaps some women use such applications only to satisfy their curiosity, but the fundamental purpose of most male users is to quickly transform unfamiliar online relationships into offline relationships, Without seeing the "quick" and "transformational" expectations, they have no satisfactory user experience. However, it is often difficult to make connections between strangers in applications, except for a pile of nonsense like the ratio of men and women and cultural traditions, and the crux of the problem is that it is difficult to build trust between two people who have absolutely no intersection. Trust is the opportunity of modern social contract spirit, and users of acquaintances social networks and electronic trading platforms also maintain their reputation and reputation because of their trust mechanism. Compared with certified dating sites and electronic trading platforms, the social application of location-based waiters is more like a primitive society with barter, without a guarantor or institution to guarantee the fairness of the transaction. Users will find it difficult to identify the unscrupulous hunters in this primitive society and the civilized people who follow the rules of modern business.

Even when we are online, the risk of contact with strangers is often high. The social reality of helping an unfamiliar old man who falls down is likely to be litigation and compensation may have caused the distrust gene to lurk in many people's bodies. Studies have pointed out that the more people trust each other in a society, the more prosperous society will be. Rebuilding trust in society will be a long process and can only be relied on by every individual, and government regulation cannot speed up the process. In social applications, in addition to the users themselves, the task of building trust should also fall on the developer.

What developers can do

The prevalence of social applications in smartphone applications today is largely due to the fact that LBS offers young people an unprecedented way to know more about the opposite sex. Although the way, but finally can set foot on that piece of land, now mainly lies in the user's own charm and perseverance. Developers can also pave the way for more users if they take the responsibility of helping users to build trust.

1. Accurate market positioning

Many users expect to use the social APP effect of a stranger--find a good-looking opposite sex, meet up with a date immediately, and then develop the next step. But women have a higher risk of turning online relationships into offline relationships than men, and they are more willing to maintain real-life prudence and need enough trust to take the next step. So many users enjoy the touch of the phone screen can be seen near the beauty of the sensory stimuli, while complaining that the application can not complete from the line to the bottom of the final conversion. And this weak relationship, which is made up of mere strangers, is also very low in cost when one party wants to take the initiative to the end. So many male users found that often chat a few words do not see the other reply, or at all times they are pulled black report or acrimony added. This user and developer, the situation of asymmetric information between users and users is the result of the marketing means chosen in the initial stage of application expansion, brainwashing marketing makes users underestimate the cost of building trust in application, and also makes users unwilling to spend too much energy on building trust.

Easy to cause the topic of the marketing, coupled with micro-broad number forwarding, is indeed a low-cost, efficient means of promotion, the disadvantage is that the user's stickiness is not enough, because the application does not solve the user's expectations to solve the problem. Most of the time developers make this kind of marketing decision for the sake of financing needs, but they should not ignore the significance of the initial application, and consider the value of the brand more long before they can complete the role conversion from the developer to the entrepreneur.

2, more vertical

In terms of making friends, it is usually easier to build trust with people who belong to a particular group, the same hobby, the same occupation, the same dog, the same school, and so on, and the more high-end and smaller the group, the more likely it is to build trust. In a social app, gay social apps are typical of this category. Like Scruff and Grindr, the American location-based social app, which is the originator of the LBS social app for dating for men and women in China today, is easy to build trust and a better user experience because it is a minority in society. 。

Nowadays, the most popular strangers in China are not made for a certain group of people. For some users of these applications, purely geographically "nearby people" are not sufficient to complete the collation and filtering. In this part, only a strong desire to make friends will choose to complete the screening, so the future of the social APP one trend may be more vertical. This year's online social APP "Night Cat" is targeting the young people who visit nightclubs, a community themed with "nightclubs". But this way of dividing people into scenarios does not help users identify with other users, because anyone who is a person may go to nightclubs and people go to nightclubs for different purposes.

Today, when social products are generally in pursuit of users, potential users will be limited if the developer shrinks the scope of the target population. Therefore, the developers should also think clearly how to make the product in the eyes of each user has a higher value.

3. Screening mechanism

Screening mechanism and vertical solution is the same problem, is to find specific people. At present, most of these applications provide only the screening mechanism of the gender, and then the users themselves to complete the screening from photos to personal data. Some apps also offer more user-information options to help users build trust, such as the alternative to providing career information and other social networking options that allow users to refine their profiles. But the integrity of many user information is not high, because users do not get enough incentive. Users of the mobile end of the product is expected-to solve the Web page can not solve, or solve more time-consuming problems, so mobile users than the Web end users are always lazy and impatient, they do not want or have time to fill out the complete detailed information. But only collect enough user information, developers can help users to filter and match, so how to continue to give more than the user expectations of the experience, balance user information collection and user tolerance, is also the future of this kind of application to face problems.

Group and topic discussion is in fact also part of the screening, but only the right to make the selection rules to the user, the new version of the MO also launched a group function. When the group is joined, the user who completes the communication mode from point to point-to-point is also increased in the risk of releasing the harassment information. In addition, the group provides a broader base for developers to organize official activities and find profit patterns in the future.

What users can Do

A photo shows a good-looking, graceful young woman micro-letter or Mo Mo users, in the city's central area to open positioning services after the number of pick-up messages, and candidates for the number of popular posts in the civil service compared to how many. In addition to the uncontrollable factors of appearance, how to stand out from many competitors, in fact, who is more efficient to win the trust of the competition.

Real photos and better personal data can help each other gain more control over your data and reduce mistrust. Career information shows the social status and the proper way of speaking can also make people feel that you do not want to take the risk of damaging their reputation. Many male users directly according to their own way of thinking, the pick-up stage will be the final meeting or further purposes to the other party, which is clearly lack of confidence in the importance of building trust, but also to the other party's disrespect, the success rate is naturally not high.

about how to pick up, lead a conversation, then write it becomes a guide to the girls. No matter how fast the mechanism of confidence-building is, the solution is only to shorten the time to identify whether a person is initially trustworthy, and the opportunistic behavior of users should be avoided by developers.

As for the moral and security problems caused by the social app, there is not much to worry about, and the technology company will try to evade the legal risk, and the reputation of the product, the safety of the social app will be reduced with the development. And as long as you do not violate the property and rights of others, everyone has the freedom of choice, the return and risk are borne by themselves. A stranger's social app provides a broader and more convenient platform for strangers to meet, and many people find lovers, partners, and business partners in the social app of strangers. From accosted to building trust, this may be something that many people have never tried in a lifetime, giving themselves such an opportunity in a social APP that is not a great motivation, but may give them a chance to regain their awareness and learn to respect others.