Why doesn't China have a game company like Blizzard?

Source: Internet
Author: User
Keywords China so online games is

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Online gaming industry, the industry under the Internet industry, now has developed into a "most" of the internet industry, in today's internet industry is circulating in such a word, called: "Poor play electric dealer, rich play online games." "meaning that, a good E-commerce company of a year's output value in fact, there is not a network of games to be more, otherwise, like Baidu, Sohu, 360 so originally is not to do the game of the company, but also to sharpen the head into the inside squeeze is to be divided into a cup of online games market. The market is too big and the money is NetEase, Tencent, 9 city, Shanda such company to earn, anyone who looked will be jealous. The reason why China becomes the biggest market of online games is that it has a good mass base. January 16, 2012, according to the China Internet Network Information Center (CNNIC) published in Beijing, "The 29th China Internet Development Status Statistics report" shows that by the end of December 2011, China's internet users reached 513 million, the whole year new netizens 55.8 million; Internet penetration was up 4% from the end of last year, to 38.3%. So many netizens so how many people will play this online game? According to statistics from 08, China has 2.1 netizens, and 120 million play online games. By this reckoning, the number of Internet users reached 513 million at the end of 11, and there will be at least 250 million people playing online games, that is to say, almost half of the people who surf the internet in China are playing online game.

Such a huge market how can not let those games companies envy heartbeat, and such a huge market is almost no foothold in domestic games, take my manager to say yes. I personally play the first network game is a grand agent of the "legend", I think the players should be on it will not be unfamiliar, this once hit network game let Shanda network from an obscure small company leaped into the Chinese online game industry leading enterprises. Shanda Since this fame, at that time the net swims still just stay on the basis of 2d, but it is such a now does not calculate the gorgeous and have the sense of the network game it is not actually the development of Shanda. But a Korean company called Wemade Entertainment developed, and Shanda is just an operator. Another two years of time 03 years, and finally a Chinese development of their own online games by the player's love, it is the development of NetEase's own round of network game "dream West Tour." It was once a high expectation, has been known as the hope of domestic online games, but this enthusiasm did not last long after the players found that the game is limited, and then the game has updated the point card can be sold in the game of this function, and eventually become the primary and secondary students and RMB players game. Fortunately, two years later, a blizzard developed by the network Game "World of Warcraft" came to China, the game is already known by the players of the "Warcraft" as the background of the research and development, so in China has a good player base. The game by the 9th City as agents of mainland China, in 05 to 09 Nineth City Agent "World of Warcraft" in this period of time, other games companies can only be a little more than. And the Nineth city because the agent of this online game to gain a great reputation, but the final Nineth city or lost the "World of Warcraft" proxy, in 09 by NetEase company.

Looking at the current operation of the Chinese online games market, mainly divided into agents of other countries online games and independent research and development, which has to act as an agent of foreign games in the cottage after Tencent, lost the agent of World of Warcraft has been unknown after the Nineth city, access to Warcraft agent can not stop its popularity slipped NetEase Already scenery no longer run to high online literature grand, there is to do the game only to make money and the Giants. China's online gaming companies have gradually shifted the center of the game market to the page, because the development of a page tour of the time and money than a real online game is much less. And this kind of page tour's profit way is very clear, is sells the game the props and the equipment and so on, does not need to spend a lot of time as long as the money can obtain the Ox x the equipment grade. Then enjoy chopping down the poor in the game, and the game to do is to open more clothes to wait for the money.

Facing the current domestic game market, I not only have a question: Why China does not have blizzard such game company? I summarize the following reasons:

Reason 1: Technology not home, a lot of the original play "World of Warcraft" friends have had such a said: "After playing Warcraft, then to play other 3D online games always feel awkward." In fact, I also have this feeling, China's independent research and development of the so-called 3D online games that is really ugly can not say, or that it could not be called 3D online games. And as a backward technology we do not think enterprising, good from the game and the quality of the game to work hard, just thinking about how to take money from the player's pocket.

Reason 2: The concept of the company's development is different, in China's game manufacturers, to do a net swims only a clear goal-that is to make money. Game is not fun at all, no one cares, such a game is like a food production line can, just a few months to do a net game and then is a variety of publicity. In the cost of a few stars to please endorsement, big fishing after the game will be abolished, no one to care about its dead or alive. Then there is a new game online, in accordance with that process to go through, is in such a repeat over and over.

Reason 3: In fact, the Chinese online games will have today's situation is not only the result of the game company, which with tens of thousands of people will not return to the relationship between the players. Imagine if a mass player could talk to people who just want to make money but not play the game well, then how could they have such a mode of operation? In the final game, players are fuelling the current online gaming market, making it impossible for us to have gaming producers like Blizzard. So we can only choose to sink in the domestic game, or support foreign games.

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