Why doesn't your website help you make money?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; reason second: The blind pursuit of positioning all-inclusive

You are well aware of your site's profit model, but your site has not helped you make money, so it is likely that the positioning is not good? On the location of the site, often some friends make such a mistake: positioning blind pursuit of all-inclusive

Here I first tell you a friend of the story: I have a buddy, height 1.8-meter, physical fitness is very good, speak very bold, Sun Tzu Art of War, 36, 鞥 Classic ancient books can be memorized, personal ability is super strong. He graduated from college in 89 (the year of 64) after four years of physical education teachers went to the sea and friends to do business, 4000 yuan to start operating sporting goods, and later in the national development of dozens of chain stores, assets up to 7 million, 97 time by the overall environmental impact plus chain stores difficult to manage, gradually go downhill, a few years after the fall. In 2002, the more than 30-Year-old has completely abandoned the traditional business, and then went to a very broken computer school for two months, and then began to work on the Internet company to do their own website. When his site did three months, I met him, I saw his site, I was stunned, because I can not believe that this site was done by himself, because from its content, that an atmosphere of the site needs at least dozens of people to complete. Because the character is more congenial, so we two people in Shanghai Yangpu a small restaurant to drink a catty Erguotou after became a friend.

After 1.5, that is, the summer of 2004, we met again, I looked at his website again, found still that way, the main site of the daily traffic or I helped it in each navigation site after the landing of those few poor traffic. And the site is still not profitable. But for more than a year he had worked almost every day for 18 hours, and his arms were often too tired to lift. Seeing this, I simply asked him to come to me and help me do some simple things while doing his website. I had already realized that it would be difficult to work with a personal effort to do such a Web site, and it would be hard to do so even if you put in hundreds of thousands of bucks and a few more people to operate. So I tried to get him to change his business strategy. But for him, it's hard to change, because changing the strategy is tantamount to giving up many of the columns and content that are now being done, something he has spent nearly two years doing, giving up really is too hard. So, I can only silently support!

Another half a year later, in this half year, my brother is still full of passion to do this site, and after our promotion strategy, the site's traffic has reached tens of thousands of IP per day traffic, but the site is still not making money.

A whole two years, why such a very large industry portal can not make money? This is the website we are going to discuss today is the second reason not to make money: blindly pursue all-inclusive!

With my buddy situation similar to a friend of the network there are many, single for doing business-to-business business website, I have known 3 people do very hard. The first was after 2002 years of hard work, physically and mentally exhausted, had to give up; the second, hard to do two years, put in hundreds of thousands of, the site traffic has been up, but it is difficult to make money, had to sell at a very low price, the third man is done last year's website, six months, work 18 hours a day, to the present , this site has invested 100,000, the site traffic has reached tens of thousands of IP per day, but still in the loss of money, is still in the depressed ....

For a personal or a small team of websites, it is very dangerous to blindly pursue all-inclusive at the beginning. Because:

your ability can be unlimited, but your energy is limited, in a limited time, with your energy is difficult to make every item in the site is very good.


can not really do a good job of the site, but your framework has leaked some of your more good ideas or idea, once the strength of a strong competitor found that it can soon do better than you many, so that you are difficult to transcend.


Even if you give superhuman energy to run the site like a, you can not operate. Because all-inclusive's website operation also needs the capital, the resources, the efficient operation team to operate.

If you do not have enough money and people to smash, do not start to do all-inclusive site, you can try to do a small and fine site,

What my brother did later made him understand this. Last October, he temporarily gave up the management of the site, with all the energy to do a very special picture column, and then we through the SEO strategy to promote, by December, the flow of this column to reach 30,000 IP per day, a hundred thousand of PV. For a picture column, with these traffic, do some advertising alliance ads, monthly also can easily into thousands of advertising fees.

At the end of last year, he spent one weeks to do a simple and exquisite sporting goods mall, after our one months of promotion, the mall can have more than 600 IP per day of high-quality passenger flow, every day there are more than 10 consultation or talk about cooperation of the telephone. Just so a website that took only one weeks to do, lack brought him an unexpected opportunity to make money, finally, he decided to start from this piece, in order to solve the supply problem, he began the south of Guangzhou this year, a previous call, he found old friends to cooperate in the real world opened a shop with shop to do, business is not bad.

Site at the outset, positioning small and refined has the following advantages:

you just need to work a little harder than the average person, you can make this small and fine site into the top of the small area. Become the top of the small field, your station will be browsed to your site industry people remember, then you can keep the passenger flow, stick to the passenger flow, steady upward development you will soon be able to use it to make money, although just start to make a small profit, but these small money will give you more self-confidence and happiness prompted you to do this site better. With a certain amount of funds and resources accumulated, this small station is only a matter of time. You have a deep understanding of an industry, you may have a lot of very good ideas and idea, if you start to pursue all-inclusive and show them all, then you may be making a wedding dress for your competitors. If you start to position very small, you can avoid this situation.

Or that old saying, eat not fat, want to let your website quick money, do not blindly pursue all-inclusive positioning. If you've been doing this for a long time. If you do not want to let yourself tired of the site, we must learn to give up temporarily, to a curve to save the nation. Make a small and fine website to make money first. Because you have to eat, you can not live forever in the ideal.