Why don't I watch the iphone return 4 inches?

"The next iphone will launch a 4-inch version", the message is not the path to fly from a variety of foreign media explosion, well, we will temporarily believe that this is a "there is a picture of the truth."

I don't look at the 4-inch iphone, at least in the case of Apple's 4-inch iphone as the next-generation main product.

Of course, if Apple were to launch the 4-inch iphone just to give jobs as a God, believe that every word he has is Oracle. Provide a small number of products, or the 4-inch iphone as a tribute to jobs, "I don't think someone likes a big screen phone," I would think that the 4-inch iphone still has some value-though 4 inches is 0.5 inches more than 3.5 inches from the oracle of jobs.

But it's clear that Apple, a world-class company, has a 4-inch iphone as a mass-market consumer product, and its strategic position cannot be so unitary.

So what are the short boards for a 4-inch iphone?

First, do people really dislike big-screen phones? Not necessarily. For my own example, I used several mobile phones, the first is iphone, this phone can be said to be a milestone in the iphone, after the loss of the phone, the second mobile phone bought a red-meter transition, the red meter user experience There is no doubt too much, but even in this case, When I use someone else's iphone, I obviously feel all kinds of uncomfortable--the screen is too small ... How many people use the big screen mobile phone and then back to use small screen mobile phone, I think not too much, perhaps my ignorance it! What's more, according to the media, the 4-inch iphone configuration will be the same as IPhone6, is this product really competitive?

Second, the 4-inch iphone has no price advantage! According to those who have the truth of the media information, the most commonly used title is "iphone will be low to 100 dollars", calculate, if it is 1:8 of the exchange rate, 100 dollars is 800 yuan, a red rice price, really good bargain ... If you are doing a similar spring and autumn dream, I urge you to hurry home to wash and sleep! The reality is that the 4-inch iphone contract price is likely to be in 100~150 dollars. See Clearly, Contract price! What is the contract price of IPhone6? 199 dollars. That means the 4-inch iphone could be 25%~50% lower than iPhone6. Now the best selling is also the most cost-effective iPhone6 64G China price 6088, calculated that the 4-inch iphone to 3100~4500, the iphone at such a high price to seize the low-end market, but also the nightmare of Android phone? Think too much!

So why does Apple have to make a 4-inch iphone, really because the big screen phones do not meet the needs of the European and American markets, apple to curry favor with them only to launch a 4-inch version?

I have never been abroad, I have no foreign friends, so I don't know, but we can look at two sets of data:

On the first weekend after the new iphone was listed, the iphone 6 accounted for 1.82%,iphone 6 Plus 0.28% for all iphones sold, according to Fiksu data. That means the iphone 6 is 6.5:1 more than the iphone 6 Plus.

According to Chitika data, iphone kv Plus was officially listed in North America from the 55th hour after the sale to the end of the tally, and the iphone 6 accounted for 7.5 times times as much traffic as the iphone 6 Plus.

See the problem! Even if the Chitika statistic is sales, IPhone6 is only 7.5 times times iPhone6 Plus in the North American market, and the figure is 6.5 globally. To know, Chitika is only the flow of statistics, IPhone6 is Apple's flagship model, we look at the message to see more iPhone6 than IPhone6 Plus is normal, not to mention the plus price more expensive. The official view of Apple is that "IPhone6 Plus is far more than expected in the Asian market", but does not say that Europe and the United States prefer iPhone6 more than iPhone6 Plus.

In fact, the root cause of Apple's desire for a 4-inch version of the iphone is that technology innovation is far more difficult than imagined, and that Apple wants to maintain prosperity before it can make more compelling innovations, or that it will inevitably plunge into Nokia's classic shell-changing development routine.

We know that the iphone turned out to be an industrial revolution in the mobile phone industry, and even knocked down two of Moto and Nokia, the once-mobile phone giant. But how long does it take for a mobile phone that has been redefined by jobs to be defined again? We do not dare to imagine that we only know that the industrial revolution in history only 4 times, each time span is very long.

So, after the iphone first hit the entire handset industry with a "single key", there were very few technological innovations in the future – or far from the kind of subversion that the first time brought. After the first iphone, generations of iphones actually benefited more from the "brand effect". From the technical innovation began to form a brand accumulation, to maintain the subsequent prosperity, this is the inevitable development of every company law, Apple is no exception.

If you ask the iphone what is the biggest advantage now? I think the iphone may now have only two advantages, the first is the iOS system, this seemingly closed system can bring us a strange user experience; the second is the iphone brand, the iphone has become an inevitable symbol of identity, even as a cheap " Luxury ", which is why the iphone has been able to tap into the core power of new users as the Android phone user experience is optimized to meet most users.

Finally make a prediction, in the future for a long time, the iphone will fall into the bottleneck of innovation, surprise will be more and more distant from us. And every generation of the iphone will be as far as possible around the size, screen, hardware parameters These many people seem to only Andro this way than the project to do more articles, or, frankly speaking, is a gimmick!