Why don't we talk about why the millet 4来 so early this year?

Millet 4 is officially on sale today, 37 seconds for sale.

At 22nd's annual conference on Millet, 36 Krypton just published a simple piece of information. Did not participate in the media chorus. At such a point in time, everything seems to be in the way. So today I want to say briefly, why this year's millet, seems to come a little earlier.

According to the previous rhythm of the millet mobile phone, usually should be released on August 16, the millet anniversary, October public sales. Millet 3 is October 15, Millet 2 is October 30. That is to say, Millet 4 starts earlier than the predecessor the appearance of three months. Did not have time to wait for the August 16 MIUI 6, also too late September mobile 4G Hairon 805. There are several possible reasons for this:

Gaotong 801 is already a domestic flagship standard

This statement can be understood from two aspects, one aspect is the competition is intense. Millet 2 is Qualcomm APQ 8064 of the global start, Millet 3 is 骁丽 Dragon 8x74ab and Tegra4 suspected global start. But at present all domestic flagship uses the Gaotong Dragon 801 this CPU. The starting Vivo Xshot was released in May, followed by Oppo Find7, a plus and a hammer. If Millet 4 cannot occupy the market during the summer, the students ' huge market for the Back-to-school season has been handed over to rivals.

In addition, from the perspective of capacity, APQ 8064 is one of the first adopters of the TSMC 28nm production line. At that time due to the process of the problem can not be delivered on time, resulting in Millet 2 and NEXUS4 have appeared in a serious shortage. Millet 2 was criticized for marketing hunger, partly because of the ox and the other half because of the capacity of the Qualcomm chip. Millet 3 uses the 骁丽 Dragon 800, is the flagship model at the end of last year standard, Qualcomm first supply the Samsung Note3, LG G2 and NEXUS5 international brand flagship models, Millet had to use Tegra 4 mobile version to cope with the first few months.

But at present TSMC 28nm production line is very mature, 骁丽 Dragon 801 even 805 is only in 骁丽 Dragon 800 to carry on a small promotion product, its role similar to last year's Gaotong Dragon 600, is from this year two quarter to supply comprehensively the product, therefore does not have the capacity limit.

The supply chain is lei.

Capacity issues include not just one chip, but the entire supply chain. Lei has been emphasizing the supply of at least 60 million units throughout the year 2014, not only to boost the morale of millet, but also to pump up the supply chain. In IPhone6 crazy expansion of capacity in the present, if not to ensure sales, it is difficult to persuade the generation of factories for their own distribution lines. If you can before the release of IPhone6 to the market a large area of goods, but also conducive to the formation of user Word-of-mouth, the rear sales played a leading role.

Millet's current appeal to foundry manufacturers has been second only to Apple. March Gou personally visited the millet and Lei meeting, Millet also for Millet 4 to Foxconn and Sinobo investment 1.9 billion yuan for equipment construction. This close relationship with the supply chain is hard to imagine, such as hammer phones. So millet can now guarantee August and September supply 1 million units, October supply 1.5 million units.

Millet 3 in situ, Millet 4 need to rescue as soon as possible

Although in the annual press conference of 22nd, Lei said the sales of millet cell phone is very satisfied, but Millet 3 sales in fact, compared to the millet 2/2s/2a is in situ. The former 9 months 10.5 million, the latter 11 months 10 million. Considering the 2013 China's overall performance of the Smart machine market, the growth of Millet 3 has to play a serious question mark.

The coarse border of millet 3, the whole plastic fuselage is far from the mainstream of the current intelligent machine, even farther than millet 2S. Millet 2/2S/2A Sales are 3 of millet 170%, but the network activity reached the Millet 3 220%. Millet 2S for the first time free to open the purchase is in 2013 July, Millet 3 This April opened the supply, the market popularity can be seen. So millet can not be the same as last summer with millet 2S to let rice noodles thirst.

Without these factors, the millet 4 should also be launched in September, with MIUI 6, which supports mobile 4G. But this lei can't wait!