Why English is taller than Chinese

This is a senior advertiser + teacher of the portrait of dry goods, I hope you can help,

Case one:

When we see the Chinese in the T-shirts, our brains immediately respond to the following series:

1. What is this? (graphic or text)

2. What is the basic content described in the text?

3. What is the specific extension described in the text?

Even though we don't know what the designer intended to write in Chinese at the time of design, what we should be aware of is that all (please note, I'm talking about all) the Chinese have seen the psychological activities that I have described above.

Case TWO:

Replace the word "31" with the Arabic numeral "31", although the description content of the whole paragraph has not changed, but from the visual psychological angle, but has changed.

When we see the contents of the T-shirt again, our brain will automatically use the Arabic numeral "31" for graphical and symbolic processing.

That is to say, the three-step series of psychological activities that I mentioned earlier will become as follows:

1. What is this graphic (or symbol)?

2. What specific meaning does this graphic (or symbol) represent?

3. What is the text with the graphic (or symbol)?

4. What is the specific content described in the text;

5. What is the level of understanding of the specific content described after the graphic (or symbol) is combined with the text?

The same is the following:

Replace "31" in the text with the word "three" of the Chinese capital. Because the uppercase "three" is our daily contact with less form of expression, we will still do it as a graphic or symbolic to understand.

Case THREE:

Now, I have replaced all Chinese, all in English and Arabic numerals. At this time, our brains will be all graphical and symbolic processing (this is a natural conditioned reflex process, unless professionally trained, it is almost not controlled by the human will).

First Summary:

Why do most people think that clothes or cars are better printed than Chinese?

Strictly speaking, this is a two attribute that cannot be put together for comparison.

According to the above several cases. We will find that in fact, we are in the text of the "actual expression of meaning" in the form of "visual aesthetic beauty" comparison. This is not a rigorous analogy. The graph from the visual attraction degree, naturally will be better than a chip. When foreigners look at our Chinese characters, the brain also treats the first time graphically or symbolically. This is why many foreign people like to tattoo Chinese tattoos, not that they like Chinese, but Chinese fonts they are used as a graphic to understand, and the form of the text in the box, and their own thin text in the country has a huge contrast.

Next, we continue to analyze

Case FOUR:

The picture above is the Great Wall automobile, the Harvard car Department's new old logo contrast, on the picture on the old logo, above the picture is the new logo.

Under the same for the first visual reaction for the expression form of a graphic or a symbol. Our brain's thinking activities will be as follows:

That's why on the T-shirt, when we see the abstract graphics, we feel good. and relatively similar, such as English, or cartoon image of the class, we will feel slightly inferior to some of the reasons.

Second Summary:

The most essential reason for this feeling is the speed of our brain's reaction. The slower the reaction, the better the graph looks.

How does a foreigner understand the language of his own country? Is it to be regarded as a figure or as a concrete word to understand?

On this point, let's take a look at a relatively broad picture of the internet spread:

Case FIVE:

We look at our side contact with the European and American National brand logo case, we are not difficult to find, in the use of English area design, will deliberately avoid the use of English directly, the purpose is to avoid the meaning of the word is directly interpreted after the heart of the cheap feeling.

Third Summary:

People in Europe and America, when they see English, in fact, and we see Chinese when the psychological activities of the same, they will be the first time to read the direct meaning of words.

Here, I'll start by inserting an Apple case.

The Apple logo is a combination of graphics and text. But in the eyes of foreigners, but will not be interpreted as cheap fruit, the most fundamental reason is the cultural differences, Apple as the Bible repeatedly appear in the holy fruit, in the eyes of Westerners, not as we are interpreted as fruit. The same reason is the word "DOG", in the eyes of Westerners, this is a friend of life. But as a nation, it is only a dog.

Next, we go on!

European and American enterprises also have a lot of direct use of English as a logo business.

Case SIX:

On the image of Google and Haagen-Dazs logo, although they are the same as the main body of English, but there is one thing in common, their words are from the group of words or the creation of words, that is, this artificially created words, not the first time to read the literal meaning, so still as a graphic or symbol to understand. and Nike,adidas.

Case Seven:

The above content, although the Chinese, but belong to the own phrase, in essence, does not have any literal meaning, so at first sight, still go back as a graphic to understand.

Fourth time Summary:

In the design of Chinese or English, if you want to appear high-end, you must ensure that the first time is not read out. This is why, some domestic brands like to name, alongside the purpose of English.

Go on and say it again!

Why do foreigners wear T-shirts printed with place names or school names?

The above for my summer most often wear a few T-shirts. These printed with a place name T-shirt, in my eyes, represents a symbol, a spirit, a feeling! But not simple understanding, I am a love of basketball China love Taiwan Northern Ireland love festive old guy!

Egg time:

How do you understand the Martian text?

For He Tong as a symbol and graphic form of text, but it will give people a low sense?

Case EIGHT:

The image above is the same font, with two letters "X" and "B" of the same font size. The same first impression as a symbolic interpretation, but the psychological feelings of x than B to high-grade. The most fundamental reason for feeling different is our daily habit cognition, and the concrete does not expand the explanation. Similarly, 3G is more upscale than 3P. Therefore, although the Martian text is symbolic, but in the interpretation of the first time, we will be the Martian text into the cheap to kill the horse culture, that nature can not read the feeling of high-grade.