Why Enterprise Network Marketing has no effect

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I have a lot of traditional industry bosses often and the author complained that we do this network cheated, I asked him how he was cheated, the bosses big hand a booth, you many network companies often tell me on the network to achieve what the effect of money, said the hype, the result I paid a few, asked little. Not to mention that there are so many good results, a word I am also very ashamed, and then help his website for diagnosis.

This friend's website is to do the Three Gorges tourism, at that time bought 5 years of Universal Web site and 10 domain name, ready to do a big on the network, did not think a year past died down. I told this friend at the time, to the network to be cautious in the heart to see, do not expect too high, do not think it is a lie, do not put too much thought a spade can dig a well, to learn to continue the long-term development.

In fact, it involves a local network company's problem, a lot of local small and medium-sized network companies for their own temporary interests, often in order to seize customers at the root of the big boasted, exaggerated network power, think the network is million essential oil, is God, can solve all the problems, but in reality otherwise. Customers have been brainwashed by most Internet companies, and the Internet is widely believed to be useful, but especially in the mainland, where many companies invest in the internet is useless, how many internet companies think of this? We give customers the idea of instilling, tell the customer the magic of the network, so that customers think it seems to have found a sea mouth, thought caught a lifeline. I think there are two problems in it, the first is the network company for short-term benefits, crazy speculation concept, customer, a product line to tell customers, the customer fooled one Leng, from three to 21 to the general website, from the Chinese switchboard to the text address, one by one, And we network company most of the salesman training ghost sperm, engage in the same as MLM. The end result is in the manufacturers, channels and small and medium-sized network companies under the cultivation of customer resources over the request and over education, so that customers have high expectations of the Internet. Second is, the network company's own operating capacity is not strong, many companies are a channel business, the product sold out, Pat Butt away, salesman a Take me flash! As for the real needs of customers to turn a blind eye to get customers cash as the first principle, to short-term money for the work center, do not talk about the real customer Thanksgiving, in fact, many even to the commitment of customers can not do, which in many small and medium-sized network companies.

The current enterprise Internet application Market, has been one after another manufacturer and channel business ravaged to the terminally ill, resulting in the company's lack of trust in the Internet companies, and the enterprise's own needs are still useless to meet such a dual-lose situation. Full of cheats and scams and endless price wars! Thankfully we have also seen a lot of carefully cultivated companies in the first line, these companies, the number is not too much, not that kind of companies, down-to-earth for customer service, I think this is the development of small and medium-sized network company, yesterday in the Huang with Zhejiang LU Technology Co., Ltd. (I would like to call the total yellow, But he said on the call to talk about a concept, internet companies can be as a corporate Internet marketing partners (referred to as nanny partners)? He said that my nanny concept is not correct, should be a full partner, enterprises too need professional dedicated focus of the company to serve them. From the customer's every Internet requirement, including domain name to website, from content to SEO. From the stability of the server to external promotion, in addition to the strength of the company most of the small and medium-sized enterprises are unable to complete their own, which requires our small and medium-sized local network companies to fill this gap. Rather than just sell a domain name to customers, sell a host, sell and sell Baidu keyword, sale advertisement.

Xiamen Scholar has mentioned a concept is a one-stop service, I think the formulation is very good, but difficult to operate, one-stop service more pay attention to is the service, and Xiamen scholar is more inclined to put forward a one-stop, in fact, the current manufacturers rampant, technical content under the current era, let small and medium-sized network companies to do your one-stop estimate is not good to do. Small and medium-sized network companies should put ideas in the service word, although it is literally simple, but it is difficult to operate, the requirements of our small and medium-sized network companies, can withstand loneliness, but also and do not seek long-term development of competitive price, but also and powerful manufacturers to fight customer resources, but I think the final service, Baidu again strong, Can he do the local service? Short-sighted Opponents He is more powerful, customers will understand after being fooled. At present, the majority of enterprise customers have already accepted the market education, now is the long-term planning of enterprises stand out to compete for services, branding and differentiated competition to cultivate the market.

Topic pull far, I told a friend said, you carefully choose a network company, do not cheat type, do not blow NB, not impetuous. We want to be able to stand in the enterprise's own needs starting point for us to consider the network company. I said to the friend of the travel agent, you first find a company to see if he can make a diagnosis for your site, see if he can find out why your site is often not open, for your web meta proposed rectification, for your server to propose a dual-line solution for your business Post office to provide services, For you in various forums for marketing, the site to propose a package solution, rather than you buy this switchboard, buy that Zhai, I admit that it is effective, but the enterprise network Marketing should be a comprehensive strategy rather than the east of a gun, West Cannon. If you find, then OK, you and he signed, I believe, can stand at a certain height to see the problem for the enterprise sincerely consider the company, the enterprise will not refuse.

The author for the Shenzhen Soul Science and Technology channel manager QQ422702391, MSN pqv@live.com welcome with all over the small network companies to explore the road to business!

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