Why Facebook can succeed?

Facebook model can also be called the SNS model (full name of Social Networking Services), that is, social networking services designed to help people build social networking applications, in short, that is, to establish a social networking service platform, the domestic Renren, happy network, 51.com, Skynet belong to this category. Users on Facebook this platform, you can create your own a zone, and can share their photos, personal interests and life inside, you can find, contact with friends and interaction, you can enjoy a variety of online games, you can experience The myriad of apps and services that countless developers offer and you're even able to trade online, the point is: Everything is basically real and everything is basically free.

Microsoft CEO Ballmer has said excitedly: "Google is out of date, Facebook represents the future." Google's success is undoubtedly a miracle, it insists on technology leadership, stick to the principle of not evil, insist on innovative quality has won countless people Heart, but no doubt facebook is trying to catch up with Google, maybe one day will really over Google, why do you say that?

To seize the trend, it means to seize the future. What is the future trend of the Internet? Community! A good online community can enhance the user's life efficiency, so that users will not be lost in the information age. This is why Tencent QQ started as early as three years ago to try to integrate multiple businesses and create a "live online" community platform.

Grasp the timing and rhythm. Facebook's success is occasionally inevitable, it was rumored that the original intention of opening facebook was actually a drunk pizzeria of Zal Berg, that night he was drunk because of lovelorn and tangled, and suddenly thought of using hackers to get to Harvard After the girls' photos, they built a website and put it on for voting and entertaining. I did not expect this site to be hit. The Web site then spread to Harvard, followed by other campuses in the United States, followed by political, business, and then gradually open to ordinary mail registration. And just right platform open strategy also makes facebook once again leveraging third party partners to take off.

More real, more interactive. In Facebook, because they are familiar with their friends, received are basically all the real information, which makes the user feel safe and funny. At the same time, the web is no longer a "virtual" space, but another version of real life, where communication and interaction are sometimes more efficient and "human".

More understanding of win-win cooperation. Facebook started the opening strategy in 2007, making the number of facebook users soared, and now on the facebook platform for thousands of third parties, large and small, attracting a large number of programmers or companies for its development of various types of application modules, To many users between the site of the application module, which in turn stimulated the growth of users.

Simple, practical + word of mouth spread. This can be said that one of facebook's core competencies, facebook site is very simple, from page design to site features are very simple, people are very easy to use; In addition, Wang Xing Internet experts have said that the essence of facebook is only one Communication platform, as a communication platform, the first to be able to effectively disseminate information, this is very useful; and on the other hand, as a circle of friends, communication platform and naturally easy to form a pass ten, ten spread of word of mouth, and in The more people on this platform, the more sticky.

In short, the greatest success of social media companies such as Facebook has changed the way people use the Internet. Indeed, this is a historic change. Naturally, it came as a natural surprise that Harvard campus, a twentysomethingsome communicative Young man, but everything happened so naturally, you have not had time to react, it has become a monster, has infiltrated and changed your life, this is the Internet age!

Facebook fit for China? Mark Zalberger's model allows these 1.3 billion people into the facebook family? We will wait and see.