Why handset manufacturers scramble to chew the smart hand ring This "chicken ribs"

Like the heat that lasts in the country over the last two days, overnight, the smart hand ring is also a dense outbreak, the various mobile phone manufacturers scramble to "lay eggs," earlier, Oppo and Baidu Dulife Cloud launched O-band hand ring, followed by Huawei launched the equivalent of a complex version of Bluetooth headset glory hand ring, the first two days, Rice 4 was born on the way of the equivalent of the mobile phone accessories millet bracelet. ZTE also launched its own Bluetooth bracelet today. The long overdue charm hand ring will appear in September, at first glance hand ring market "very busy", but today's "sweet and pastry" busy become tomorrow "chicken ribs".

The "chicken ribs" of the intelligent hand ring are embodied in three aspects:

As a wearable product, not smart enough.

At present, in addition to Google glasses, there is no distant Apple iwatch, there is no other wearable star products in the market to contend with, to make users willing, le AIDS, and even rely on wearable, then he must have a fatal point of people can not stop, or as mobile phones, computers as irreplaceable, or smart enough to cool, Lead the trend. Obviously there is not enough to replace the mobile phone products, so wearable must be smart enough to become a trend darling.

Unfortunately, the current market most of the hand ring, like a disguised as white rich woman, in the name of wearable to survive, only to provide sports fitness and as a mobile phone accessories and other simple functions, and no special features, low-grade products will even appear statistical errors. Millet from cheap cut into thought found to wear "fairyland" rabbit hole and secretly pleased, but can wear and price-independent. For a new trend, people flock to, the value is its luxurious cost-effective, and then low-cost bracelet, also can not withstand the people of Apple and other giants to build the star to wear products of the soul of dream around. The same silicone + power acceleration + bluetooth, can only accelerate the deterioration of the hand ring market.

Second, as a health accessories, no data platform support.

Although the current hand ring has a sports fitness function, but these features only stay on the surface, did not achieve real health care. The real healthy hand ring needs to use the cloud computing, the mobile internet and the big data correlation application, like in the Sports fitness field provides the movement data analysis, and gives the fitness exercise plan, in the health care field according to the chronic Disease monitoring data to give the diagnosis result and the medication suggestion and so on. Businesses are busy copying Low-cost products, the focus is not on the development and maintenance of late software, the lack of innovation is a common phenomenon. For people who are interested in sports or health care, they lack enough attraction.

Apple and Google have worked the health data platform. Apple this year launched a HealthKit software that is mainly used for health-related smart devices, and backstage data can be managed uniformly in Apple's Health management center. Google also released its Android ware system for wearable devices and Google Fit, a health management platform, to manage health data across different devices. The significance of Apple HealthKit and Google Fit is to build a more authoritative and complete platform and to collaborate effectively with the traditional healthcare industry. In fact, we see Nike's decision to stop producing hardware products and focus on healthy eco-software, and lark companies are no longer producing fitness rings, but are adding to the Samsung health platform to focus on the development of integrated applications.

On the other hand, with the gradual improvement of the market, it is possible to introduce relevant standards for those who play a healthy edge of the hand ring is a bad news. And Apple, Google and other giants obviously have stronger technology, marketing and platform resources, easier to build a sound sports health market, in addition to those who cooperate with the star-level sports monitoring equipment, other emerging products market space will be further reduced. That's why a lot of companies are deciding to quit the hardware market.

Third, as a mobile phone accessories, there is no hard demand

If Edison invented the light bulb is a historic progress, then the invention of laptops, tablets, mobile phones and other products of the people must also be the advance of history, because it has proved that these meet the hard needs of people. As for other miscellaneous appearance and accessories are just icing on the cake or gild the lily. But the smart bracelet does not have the hard demand, and these health monitors end up tossing around or returning to the phone. In fact, we've seen a lot of smart phones and watches that integrate sports and fitness functions.

In other words, only the motion sensor, the single function of the hand ring will not be popular, smartphones will gradually replace these simple devices, this is an inevitable trend. Julie Hu, chief executive of Lark, said that devices such as sports bracelet would eventually be replaced by smartphones that integrated low-power sensors. In the end, the movement monitoring equipment that can survive in the market must have more advanced hardware characteristics, such as the Leo bracelet, which can analyze the activity of muscle fibers through electromyography, which must be able to surpass the performance of Apple and Google smartphones, otherwise it will be difficult to survive.

In that case, why are all scrambling to chew this "chicken ribs".

According to the latest data released by market research firm Juniperresearch, 2013 Global market range of wearable equipment to create a value of up to 800 million U.S. dollars, and 2014 this figure can reach more than 1.5 billion U.S. dollars, to 2018 will reach 19 billion U.S. dollars. Wearable smart devices The market size of the ceiling potential is enormous, in the future may promote each person to have one or more wearable equipment, and mobile phones, computers to form a large size market.

The Giants are all eyeing the "cake", but do not know how to take it, after all, the current wearable equipment is still a new product, although facing the market outbreak, but the scale and maturity of the need for a certain course. Scramble to "lay eggs", but follow the bandwagon to seize the entrance to wear the market war, to open the touchstone to wear the market, lest in the Apple Google and other giants enter, unprepared to resist, or even beaten. At the same time, the Giants can also use the data collected by the smart bracelet to fuse with their data platforms to better penetrate the wearable market layout. (Sci-fi Galaxy Constantine/Wen)