Why I do not support friends around to do electricity business?

These few years around often have colleagues or friends want to do electric business: There are want to open Taobao store, there are physical manufacturers want to come into the cat, often to consult my opinion. My reply to them is: don't try so hard, the water is very deep here. A lot of people don't understand, I said you first figure out three questions: How much do you know about the real environment of the electric business? How much money are you going to put in? What are the advantages of your product? (Remark: A lot of people are called the electric dealer is to refer to Taobao, so this article also to Taobao to represent the narrow sense of the electrical quotient)

Most people's thinking is still in the "electric business is low-cost entrepreneurship, a computer network cable can be opened" state. Perhaps is to listen to more Taobao advocated to solve the problem of government employment, see more Ali and Taobao Forum is full of the case of a rich night In the electric business district, witnessed too many examples of failure, sometimes I even suspect Ali's website, the so-called http://www.aliyun.com/zixun/aggregation/7297.html "> success story is not their own fabrication eye-catching."

Here are three examples of what I've been through.

In the 2010, a bank's little leader had more money to spare, want to do electrical business, the trustee found me to chat, because is the first meeting, I can not say too many negative things, from the industry trend chat to the electricity quotient data, from Taobao operation chat to ranking analysis, heard the leader of the blood boiling, plan to do a good job. Finally, I remind him to enter the bureau carefully, or to understand again, and so familiar with the do not late. A week later heard that he spent 100,000 yuan to buy a pile of bags, found a person to open a Taobao shop, and then nothing.

2011, a traditional brand to do electric business, just opened a good day cat shop, then I just changed jobs, went there. That company has a stable offline channel, is a family business, three brothers responsible, no one understand the electricity, but feel that others have opened, they also want to try. At that time the cat or 10,006 of the open shop costs, thinking that there is no financial pressure, just to try. In the course of business, there is no penny of the promotion of the budget, line the same as the same price, offline channel complaints constantly, online performance is almost zero, soon, lost confidence, and then catch up with the threshold of the sky cat, and then shut down the mall.

2012 I do electrical business training, met a female student, she graduated two years, has been doing in the office does not have much meaning of the work, and then contacted Taobao, saw a lot of success stories, so resolutely quit his job, do their best to do Taobao shop. Not

There is sourcing, relying on sales, no funds to promote, by post; Came to us here, but also want to learn some of the operation of Taobao technology, she told us that she has only hundreds of yuan worth. Although there is no next meal, but she never gave up her dream, I hope we can give him free training (our training is charged).

I was so moved that I turned her down.

This reminds me of the Chinese Dream Show in a period of a Henan Xinxiang snack school president. His dream is to go to the Spring Festival Gala, and for this toss the whole family chicken flying dog jump, almost deserted. The Pan of the Dream Regiment told him directly: You can not go to the Spring Festival Gala, then his ticket is only dozens of votes, should be the lowest in all midterm players. Although pan, Zhou Libo these people killed his dream, but for him, perhaps the best outcome.

That's why I refused the girl student.

Not every dream is worth pursuing, not everyone is suitable to do Taobao, the choice is more important than efforts, the world has never lacked the effort of people, but few success. Who will work hard, wrong direction, wrong direction, efforts in vain. Many outsiders do not know that the threshold of the electrical business is already high enough to the average person can not imagine.

Share some of the electricity business insiders know the data: Taobao more than 6 million of the sellers, the real money Taobao shop less than 300,000, 5% of the proportion. Day Cat Mall, more than 60,000 of the business, do not lose money, 10% are not, the last two 11 days, 1% of the business accounted for more than 50% of the turnover, the first 10% of the merchant accounted for more than 90% of the turnover.

Everyone thinks they can be successful, but in fact, successful people are always in the minority.

The story of the winner is always put under the spotlight lamp, the loser will always be neglected and forgotten. We see from the regular media channels are generally successful, a harmonious society thriving everywhere business opportunities situation, who do not know a will work millions bone withered.

There are many people, bosom Jake Dream and hope, a plunge into Taobao, after several months or even one or two years of insistence found: a deep like the sea, from the Dream (happiness, future, health, life, wealth ...) ) into passers-by.

There are also many enterprises, not willing to the original market has been eroded, coupled with the stimulation of the double 11, that the electric business is the industry trend, active or passive into the Bureau, slowly into the two difficult situation, and in fact, the market demand has not changed, the change is their own on an unfamiliar channel, low output is inevitable.

If you are a man who has nothing but blood, I suggest you try it in other industries, where the probability of success may be higher than the electricity quotient.

If you run a normal operation of the entity Enterprise, want to a higher level, I suggest you carefully mining analysis of their own enterprise advantages, in their familiar areas to achieve maximum profit. If you really want to enter the electricity business, but also to do a good job in all aspects of the preparation, the electrical business as a channel for you, rather than life-saving straw, so that enterprises can go more stable.

This is why I do not support friends blindly into the electric circle.