Why innovation allows users to pay?

Why do entrepreneurs want users to pay for the time and energy costs they spend on innovation? Innovation is not just such a beautiful slogan and an empty vision. No one has ever promised innovation will be successful, and no one has ever been Entrepreneurs require innovation rather than death.

Users do not understand and are not willing to take the time and energy to understand professional technical problems. They are also not interested in innovative improvement and innovation. Innovation itself has never been a selling point for users.

What users concerned about innovation

Users are always concerned about the product experience and use value, if their needs are met, then why care about whether the product is innovative copy it?

For the vast majority of users, this is a natural choice, choose the most suitable for their own products, choose their own experience the best products, as the problem behind the product is completely out of their consideration.

Many entrepreneurs blame the failure of their responsibility to the entire environment, not to support the innovation of users and the market head, but exactly what users have to justify their innovation? Why must support innovation?

The moral and legal issues do not require the user to take responsibility for them, they do not need to identify whether their products are innovative enough, and do not have to figure out whether the services they are applying are copied.

Innovation does not mean that we will get the user's favor, the user's needs and interests are the most important determinants.

Users will only choose a better product

Users are only responsible for spending, which is already their greatest contribution. They've already bought a single for products and services. They already provide traffic and revenue to start-ups, and there's no reason to ask for more responsibility for buying a consumer accident.

The market is such a reality. The entrepreneur is very ideal and very emotional, but the user is sensible and realistic. Innovation is not an omnipotent lamp. It is only a successful method and means, but not an end in itself.

With the exception of a few brands, the vast majority of products and the relationship between the user is only an equivalent exchange, which is a simple sale, if the copy of the product than the so-called innovation has a better user experience , If innovation can not bring tangible feelings for the user experience, then the user choose to give up support for innovation is not a natural thing?

In some ways, the reference and imitation of innovation may also be regarded as innovation, and this innovation is even more in line with the needs and pursuits of users. Innovation does not necessarily mean that the user experience and quality of better, on the contrary, copy plagiarism often have more advantages in this area, users are more inclined to the latter.

The market itself is the driving force of innovation

So is not the user does not care about innovation, do not care about innovation, innovation will be the way off it? Obviously not the case.

Even in a chaotic Internet environment such as China, even if there is a large number of companies criticized by Tencent in innovation for its existence, and from time to time there are some large and small innovative products, the innovative entrepreneurs are not going to get out of their way.

Users do not care about innovation does not mean no support for innovation and help their pursuit of product and service experience and performance will not stop, whether original or revolutionary, innovative, innovative micro-innovation in the market It will continue in various forms.

In fact, the user is not the decisive factor of innovation, and the market itself is the biggest driving force for truly promoting innovation.

Users not only have no reason to take responsibility for innovation, there is no need to take any accountability for innovation, they do not pay for innovation, do not need to pay for the failure of entrepreneurs.