Why is Internet literature so hot? Missed 5 billion grand literature

The field of network literature in the whole "pan-cultural" industrial structure of the source status of understanding is very clear, today, Baidu announced the official establishment of Baidu literature is further supporting this trend, its products include "vertical and horizontal Chinese network", "91 Panda reading", "Baidu Bookstore" three major brands.

Generally speaking, Baidu literature is built up through several acquisitions, in these sections, there is a certain amount of copyright resources and high-quality Authors, Panda Reading in the mobile end has a certain installed capacity but not to the palm of the book and QQ, previously received in two aspects are weaker than the cool of the bookstore is now merged into the Chinese.

If the seniority, Shanda, Tencent, Baidu in the industry is regarded as the three giants, but according to insiders revealed that Tencent 5 billion acquisition of Shanda literature is not a virtual biography. This price is also the result of a bat bid. The merger of the first and second means that Tencent, which has the advantage of content and channel resources, will become the boss of the web-text industry. We speculate that the next step in Tencent literature is likely to tighten the content, pressure to read and other channel players, further erode the current 70% market share of the mobile reading base, while vigorously developing mobile end QQ Reading.

For Baidu, not only the former bid for the pain of the failure of the grand literature, but also the acquisition of resources have not yet to tidy up the housework, according to the circle rumors, has been the lack of a strong Baidu literature business at the helm, the former deputy manager De Wei performance failed to achieve Baidu's expectations, with which the evil moon Vertical and horizontal wireless Department of Liang etc also not be Baidu bullish, and panda reading team mobile Internet thinking relatively open, but because the entry later or will be difficult to let the above predecessors convinced, the team is still in Fuzhou.

However, Baidu literature has been formally established, is really "conditional on, no conditions to create conditions will also be on." In addition to relying on its own resources, Baidu uses the distribution channel advantages and a number of business copyright content to provide cooperation, including the current network of literature in the circle of several major: Xiaoxiang, tea, Jinjiang and so on. Baidu In addition to relying on Baidu video, Baidu Bar and other resources, but also with the Chinese film, Fruit International, Thousand and pictures, the perfect World, giant network, such as the determination of long-term cooperative relations.

This is not difficult to understand, throughout the film and television, literature, game three major content industry, literature can be called content content. Its production cost is the most inexpensive, and the novel IP has not the advantage of other IP, that is, the depth of the world Outlook and character settings, than the film and television IP has a stronger space to expand the force. Cultural industry, there is no "chain" there is no value, the net text is in the upstream of the industrial chain, and fans once become a literary works of fans, but also become a radio drama, film and television, games and other derivative products fans.

Count the past years, the largest video site hits most of the TV dramas are mostly from the adaptation of the network literature, Tong Hua is relying on the "step-by-step alarming" series quickly become a well-known writer, and recently her another novel "Cloud Song" changed the TV series also in the major portal site hit. In addition to TV dramas, network literature has also affected other content consumption areas, such as the perfect world of online games for the fairy adaptation from the previous famous fairy novel "," Besides this, there are "ghost blows", "stars change."

Reference 36 before Krypton, as the future domestic protection of copyright more and more attention, the content industry will gradually become a bat three "power game", and literature as content of the content of the war, the resumption of fire is also understandable.