Why is it difficult for portal sites to "take root" in the two or three-line city?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local portals have always been the root of the grassroots webmaster operations in the soft rib, especially in the two or three-line city, the grassroots group of their own resources are not enough to make up for the user group's reading needs. As a result, there are few successful local portals in the two or three-line city, which means there is no future for the portal in the two or three-line city? That is not necessarily, two or three line of course has its own disadvantage, but the two or three-line city also has its own advantages. The information coverage rate is broad, the dissemination is quicker, the competition pressure is small and so on two or three line city gives the portal station "the preferential". So if you are a two or three-line city of the grassroots, but also want to do portal station, then master certain skills and operational strategy is particularly important.

It is necessary to make full use of social resources. As a two or three-line city, to tell the truth the production rate of information is relatively slow, and the user's demand is often greater than the production, so the webmaster in the operation of the site should pay attention when they can provide resources can not meet the needs, must actively call social resources to meet the hard indicators of self-development, For example, you can go with the local administration, government departments, schools, hotels, places of entertainment get close contact, so that they will provide you with fixed information or resources to meet the specific needs of some fixed groups, so that not only enrich the content of their own site, but also introduced some new users and increased user viscosity.

Based on local, trust network. If there is no particular situation, I personally suggest that you do not focus on the field portal, for example, you are a zhucheng people, do not go to do Shouguang station, because the network and resources in the portal operation in the process of the impact is very large, and the network of this thing seems to have no relationship with the operation of the site, in fact, closely linked, To say the simplest example, if you want to work with a bar, want to get a product offer from them and through the middle of sales, if you are a local, perhaps through a relationship to find acquaintances to cooperate, but if you are outside, your own strength is not very strong, then it is difficult to win this order, After all, the idea of not being in the field of outsiders is particularly strong in the two or three-line city.

About making money, is every portal need to solve the problem, after all, the site's survival and development process without investment, but for the general portal site, the profit model is a bit single, most of the cases from advertisers. Especially in the economically underdeveloped two or three-line cities, advertisers to the site's funding efforts to a large extent determines how far this site can go. So this phenomenon is a very unstable structure, so the key point to change this situation is to make the Web site to maximize the profitability of diversification.

So if you want to make the site more diversified, what measures more reliable? I want to do the online and offline O2O mode is more reasonable, after all, the two or three-line city resources Although limited, but the integration is not very difficult, the portal since it is a city spokesperson, Then it is reasonable to use this brand influence to develop the advantages of business. Contact Local group buying sites and entertainment, or clothing and other consumer businesses, through the consumption power to enhance the overall impact of the site.

The last thing I want to say is that even if we devote most of our energy to the operation of our website, or we will apply the skills we know to the operation of the portal, the results may still be unsatisfactory. If this is really the case, it will prove that the city's market environment is not ideal. So what kind of market, I suggest that we do not do it?

1th, do the portal must have a fairly clear understanding of the local, because the nature of the portal, we need to the city all the resources worth digging to present to the user, if not to do so, the portal station will be eliminated in ten. If you are a local that better, because whether the communication with local users or business communication, have a good affinity, their interpretation is more easily recognized, so is a local webmaster, will get more opportunities!

2nd, the local economy and the number of netizens to achieve a considerable proportion, after all, only attention can produce development effect, no one online, do the site to see who. In addition, if the business situation is poor, less business, then the portal, it will be more difficult, because this situation will be very small profit, and if the market is not enough to support the construction of local portals, there is no way to achieve success.

3rd, the website must have a certain scale of investment, give up the child is not a wolf, did not hear which portal may be in the absence of input to achieve their own transcendence, because now the Internet wine is also afraid of the alley deep, this is a marketing era, no exposure rate, all efforts will be discounted.

4th, we must take the road of service. Some people say that portals are similar to information stations, no entity sales, then rely on what to attract users, in fact, this idea is too limited, although only the portal station, but the content of the supply, the exposure of businesses and a number of preferential resources available, etc. can be zoned as the scope of services, these are done to achieve quality development.

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