Why is it that mobile phone app is not as good as selling sweet potatoes?

The mobile internet has long been considered an entrepreneurial paradise, with a large number of app developers pouring into the market hoping for a slice of the pie. Even some college graduates are ready to step into the app developers ' ranks as soon as they graduate. However, the author believes that the success of the app venture has been very slim, to do the app business is not as good as selling sweet potatoes.

"We are afraid that we have not found too good business model, the business model on the phone is not clear, this is to make us more afraid of the issue, this problem has been encountered around the world, including Google." The best results, including in Korea, were also tested, with a 3-7-fold difference in the rate of the mobile phone and the PC, which meant only 1/3 and 1/7. "Ma, Chairman of the board and CEO of Tencent Holdings Limited, said at the China Development Forum.

At the same time, data show that the current hundreds of thousands of of Chinese mobile phone app developers are very few profitable, mobile phone apps are mostly provided in free form, limited by the mobile phone screen and reading experience, mobile phone app advertising mode is not mature. While mobile apps are struggling to make a profit, a lot of VC is increasingly cautious about investing in mobile internet.

Obviously, mobile app startups have lost the best chance, or the opportunity is not yet ripe. However, recently reported that some university graduates or even Master's, sell sweet potatoes half a year to earn back the cost of 300,000, will open a branch. Some people may laugh at college students to sell sweet potatoes, think this kind of professional low-level, as the app scenery, sell sweet potato which has the technical content? It's a big mistake.

Personally, mobile phone app will have two development direction in the future, first, Tencent, Baidu, Alibaba and other giants of the platform-type mobile app, which includes some tools products, social products, they have a lot of money and talent, can not worry about the temporary gains, long-distance running on the mobile internet, Accumulate a large amount of users after nature can be profitable.

Second, the traditional industry with the use of mobile Internet to achieve the combination of online. And this part of the work, some traditional enterprises will look like the company that did the site, for their own company to build mobile phone app, complete line under the combination of online. Neither of these approaches has left entrepreneurs much of a chance.

and college students sell sweet potatoes is not a simple roadside roast sweet potatoes, but to take mobile phone QQ, micro-letter, microblogging and other social platforms, investment in small costs, the use of free marketing platform, marketing tools to achieve O2O. This approach can effectively promote the store brand, while obtaining accurate purchase of users. And this entrepreneurial way, the same with the help of the east wind of mobile Internet, the use of online combination, is a new era of college students entrepreneurial opportunities.

Remember the entrepreneurial cattle ctrip, such as home, Hanting Hotel founder Hanting said: "The future of entrepreneurial opportunities have been in the life of services, not the Internet." In fact, it is clear to us that the mobile Internet is just a powerful tool to make life service more wide, faster and more beautiful, and that the combination of the two will generate tremendous energy and the best opportunity for entrepreneurship.