Why is mobile web site traffic is very large but low conversion rate?

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Many medical professions know that mobile internet will be the territory of future development, but in fact, medical care is a special industry, want to occupy a certain territory is a certain degree of difficulty, but if the medical industry to do mobile Internet or have a certain market, when you have a stand-alone mobile phone station, You will find that the phone is actually a lot of visitors, but, with the visitors but the amount of dialogue and to the diagnosis is not high, do the public good mobile phone station? Definitely not! Need you to improve from several aspects, targeted to increase the amount of dialogue and to the number of visits.

Why the mobile phone site traffic is very large but the conversion rate is low?

First of all, we have to figure out why mobile Web site traffic is very large, but the conversion rate is low? In fact, this is nothing but the user thinks the site content space hole, can not find the required content, saw a big feel not professional, so or leave to search. Actually, the reason why let the user leave our webpage, is your website not attractive enough, therefore said, do not expect to have the dialogue quantity and to the diagnosis quantity.

The biggest problem in the medical Web site is not to let users have a sense of belonging, one, advertising rampant, into the illusory boast, in fact, can not give users a good impression. The most important thing is to have the credibility of the real marketing, especially the medical industry, if you own packaging, the boast do not feel not credible, how can there be users to believe it? Do not think that the current user is silly, everyone will weigh the pros and cons, will choose the most suitable for their own.

Second, your content is not what users need. We know a lot of medical website General idea, both want to do commonweal content, let users feel that they are public hospitals, increase the degree of trust, but also want to be in a large area of the site to say some advertising information, however, the most problematic is that when users search a problem to the site, but can not find their own information needed. This causes the user to close and then search again, directly denying your site.

Increase the amount of conversation and the content and website of the Consultation

In fact, the content of a website is indispensable, we need to understand that, although the stickiness of our mobile phone users is relatively strong, far beyond the site, which shows that mobile phone users have enough patience, but this is not able to explain the rapid increase in the volume of dialogue and the amount of consultation. Why some hospitals do mobile website, want to follow the user's trend, to provide users with convenient, but not to bring benefits?

Because the shortcut is very many hospitals are doing, not only the reality to spell "service", on the mobile website to spell "user experience", for example, an article how to let users recognize you? It's just like when you go to a company, besides using your qualifications and credentials to show yourself, what can you do to make your employer trust you? Employers like our "users", he does not want to see is you brag out, but want to see more valuable information, so, how do you do it?

Any article will write what users need, and the key is how you treat it. Of course, here can not completely say the importance of the article, the simplicity of the site will also add to the user impression points. Now we observe a lot of websites, the media do the page is very simple, more inclined to "search" mode, so that users can easily find the information they need, looks like a site more simple, but in fact the need to increase the content more comprehensive.

Of course, the impact of mobile web site traffic is very large but the conversion rate is low and other reasons, such as the phone can not be directly connected, or can not directly consult and so on, these details need to be done in place. Any site will have to do the details in place before there will be real users to stay.

The above is Sun Chen analysis of "Why mobile Web site traffic is very large but low conversion rate?", if there are other questions, you can add my qq:331055515, thank you for your attention.

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