Why is Mushroom Street so red: some experience in sharing community development operations

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As Mushroom street, Beauty said this new shopping sharing model, more and more webmaster to join the Community Building team, but this single sharing model how to attract more users? How can they firmly grasp, to bring more vitality to the site? Here are some experiences to share with your friends.

1, the newly registered user, adds the default friend for it

A new registered user, if no friends, then lost the meaning of sharing, leaving the possibility is very small. As a shared community, the things he shares must be watched so that they can feel fulfilled. So after each user registers, must guide them to add some to share the talent for the friend, so they will feel not alone.

2. Non-registered users must eject the registration prompt when browsing the website

Now netizens are like to see others share, but they do not want to do. If the user actively to register, the initiative to share experience, do not know when to wait until the initiative of the person is always a small part. So in a prominent part of the site, or in the user browsing process, pop-up registration prompt box, guide them to register.

3, the user visits the prompt mail function

After the user registers, must have the mail regular return visit function. Many users will be in the novelty of the site registration, but after registration will soon forget or do not often come to the site. So to send users to visit the site regularly email, recommend a number of selected products and popular activities, to arouse the interest of users, so that they develop the habit of frequent visits to the site.

4, the initiative recommended boutique

Each user has his or her own favorite type of merchandise, different sex and personality of the user like the product is not the same. So, according to the user's sex, personality and browsing history, to automatically recommend something they might like. Premise: New users to register, to guide them to choose their favorite label, fill in their own character and expertise.

5. Integral, empirical value and hierarchical system

People's comparison heart, vanity decided that the hierarchy is always the site development of the law. No hierarchy, the site is backwater, can not drive users to compare the desire. So be sure to give them different points and experiences based on how many people share the product, the number of topics they initiate, and the number of times they like to share the merchandise. Hierarchical system is best to be pure digital grade or star, drill, moon, sun, etc. can accumulate the system of promotion, so that the most exciting users of the psychology of comparison. In addition, the hierarchy and integration system must be separate, the level can be accumulated, but the points can be consumed, such as to redeem gifts or buy props. So it is best to use two kinds of hierarchy, one is grade, the other is integral.

6. Share Step Guide

First contact This mode of users are confused, after registration do not know how to share things. So the site must write a detailed tutorial, or after the new User Registration page pop-up prompts the message, lead the user step by step familiar with the site, and finally let them share their favorite products, let them have a sense of achievement.

7. Reward System

Many Taobao stores have test supplies, we can take user resources to exchange with them, used for gifts to users to increase the stickiness of the site.

8. Rebate System

As we all know, sharing the goods in the community is Taobao. Some of these products have a promotion commission to take. If you can return a part of the Commission to the user, so that they share the goods at the same time, but also get the money, they will be for the promotion of the site to work, why not?

The above is I in the SNS field has many experience friend's summary and writes, hoped can to do share the community friend some help. My station http://www.sztg123.com welcome everyone to share the experience of building a station ~