Why is online group buying not big in China?

Recently, online group buying has been a concern.

On the one hand is because the ocean on the other side of the network group purchase site came victory:

According to the latest issue of The New York Times, Groupon, the American group-buying website, is probably the craziest Internet company in history. April 19, a consortium of Russian investment company DST led the company to invest 135 million of dollars, so that Groupon's valuation reached a record 1.35 billion U.S. dollars.

On the other hand is in the domestic Internet influential Wang in the rice is not the resurrection of the site after the establishment of group buy website, launched a day a series of group buying activities.

Group buying, is not a very fresh noun, the network buys, also existed for many years. It just hasn't been taken seriously by the industry.

This time it has become the focus of the media flash, because of the overvalued value of the American group buying website, because according to the law of the Internet before, the Internet application Mode of the United States fire, must be in the domestic fire a, from the portal to the mailbox, from SNS to micro Bo and so on, has already verified this development law.

This round of group buying hot there are some fresh places, for example, the application of mobile Internet "can use the mobile phone client software and mobile phone with GPS positioning, to achieve the user location confirmation, and then feedback to the user can be consumed around the restaurant, bars, cafes, hotels ...".

Key words: 3G, positioning, one day and so on.

Previously mentioned, group buying is not a new term, the network as a platform for group buying is not uncommon.

Small to daily necessities, large to car housing, are based on the platform for group buying. For example, search room focus network often launched group buying housing activities, through a unified platform, from the open to get a discount on the price; As for other aspects of the group buy more, I have participated in a number of colleagues to organize group buying activities, such as JuJube and other products.

Only with the development of mobile internet technology, group buying has undergone some new changes.

Take the Wang network as an example to see the Merchant's attitude to buy.

For businesses, the need to face the provision of preferential Internet platform too-for example, public comment on Word-of-mouth and such as mobile 10086 platform There are many discount activities and so on, so for the business, there is no need to choose Group buying network as the activity site? Will the group buying network become the channel to support the turnover of a business? Will it be more advantageous than other platforms? Or buy a website to also go to also fast the crowding effect will let group buying sites to avoid?

These are the problems.

Another problem with online buying is that the entry threshold is too low.

Online group buying mode itself out of the entry threshold is relatively low, the cost is not much, so Groupon in the United States after the world appeared a lot of imitators, in the domestic related group buying website, all indicate that they are the largest, strongest, most professional, educated also more powerful site. At the same time, because of its relatively strong regional nature, the threshold of entry is relatively low, after everyone swarm, (entrepreneur) The biggest experience is to get a simple stimulus benefits, as for the future of how, can attract long-term customers, this kind of attraction ability, this premise itself need certain proof.

The network buys the platform the competitor too many, also restricts the group buying website the growth.

Group-Buying sponsors, not only online group purchase sites, but also include such as portals, vertical industry sites and so on, as well as traditional media newspapers, television stations, and so on-even the merchants themselves will launch a group buying activities to promote; They will never sit idly by while buying a big site.

Moreover, the group buying site in the credibility and brand impact, compared to competitors, there is no advantage, but also similar to the life of information services platform can also be a natural transition to the application of the network buy.

Eric Online See the four problems that group buying website faces.

One is the acquisition of merchant resources.

The second is the attraction of consumer users.

The third is the perfection of the website safeguard service.

Four is the business expansion brings the capital demand.

Said more to the point, this is also a group buying site want to be bigger must be overcome.

And friends in the discussion of the development of group buying site, a friend asked how many sites can get discount? To home appliances For example, its own competition has been very fierce, suning gome and other companies even take buyout behavior sales, you can think, buy the site to get a discount than these chain giants are high?

So many reasons for not optimistic, in fact, is not not bad for online group buying, but that it is difficult to produce similar to the United States Group purchase site Groupon's Capital Miracle-

In China, group buying website is the best place for small and medium stationmaster to start a business, and also a small rich namely Ann's Internet entrepreneurial opportunity.

It is because there are many problems in the previous article, it is doomed to not be a monopoly such as Taobao, and the localization of the characteristics of a similar platform to determine the difficulty of expansion, and these are the best opportunities for entrepreneurs in various cities.

Who first seize a city's market, often become the market leader, although not large-scale, but as the direction of entrepreneurship is also quite good, this is the Internet application of the important application of popularity.

I have seen the founder of Wang Qiang, a novelist, the protagonist is doing similar to the network of the platform, which the plot is quite real, and how to obtain the merchant resources, and how to hype their own platform and later financing, etc. are very classic, even as a group purchase website platform for the development of teaching materials to use.

There seems to be some promotion for the book flavor, in fact, is not, just hope that the Internet entrepreneurial warriors can walk more stable and better.

Good luck to those group-buying sites that have sprung up.