Why is RSS discarded?

Summary: Around March 16, the industry has been informed that Google to close its own reader RSS client, the news has spread, immediately attracted an uproar. Because in the eyes of many people, Google Reader is a full-featured tool, it can give us the system

Around March 16, the industry has been informed that Google to close its own reader RSS client, the news has spread, immediately aroused an uproar. Because in the view of many people, Google Reader is a full-featured tool, it can give us the necessary information flow, so in the jumbled information society to get the first time we want to see things. But the market is ultimately the basis for all products to survive, although the Google Ireader is very good, no interference, but focus on the presentation of the information list, but in the social and interactive today, the Internet products in addition to focus on their own, but also to meet the requirements of the Times, a pursuit of real-time interactive effects of the need, and this, RSS is obviously not.

In fact, the fall of RSS is not a new thing, from the recent years of business, RSS indicators have been all the way down, user use volume has plunged. Although the current number of users of RSS is still very large, in millions, but for a listed internet companies, cut off the development potential of the business, so that the concentration of high-quality resources is more important, in this point Google did a good job.

Why is RSS discarded?

Actually discard this word, use is not good, because as a star products, Google actually do not want to casually turn off the RSS, but a harsh reality in front of, that is, RSS does not fit the current Internet environment. Now the new generation of Internet users, like the efficient interactive process, and this process requires strong user stickiness, but what is the advantage of RSS, to help users customize their information flow, or comb the content of the acquisition of reserves? Yes, that's the advantage of RSS, but it's also a drawback because it can be customized, So there is no need to frequent landing, because there will be reserves, the user's viscosity is also to a certain extent weakened. Although the whole process you will not have "you have a new fan", "You have a new comment," such as the interruption, but it is this "excessive" quiet so that everything to the Internet development of the opposite direction, resulting in their own backwardness.

The "Parasite" of RSS is also the key to its downfall.

Open the history of RSS, you can find that the prosperity of RSS is closely related to blog. 2003 years or so, the blog officially into the eyes of everyone, at that time, countless fans began to write articles, send photos, the operator of their own world, in the Internet product is just emerging and relatively scarce era, a custom effect of the product is very tempting, and then, with the development of the blog industry, The technology protocol for RSS has been continuously pushed forward, becoming a link between bloggers and users.

But the decline of the blog later became the key to RSS decadence. The same is not suited to the new era of the Internet requirements, blog in the information transmission efficiency lag behind other products a big cut, so that their users online time to reduce the majority, at the same time, RSS suffered a huge blow, without the carrier of the blog, customized content no longer become everyone's sweet cakes, turned to social media, and social media "attention" button has gradually become the user management of the most important means of information flow, and from the further compression of the living environment of RSS, all this is in the show that RSS has lost the most basic advantages of development.

Why Google should frequently cut off the star products

From igoogle to Google Desktop, to Fast Flip, a visual news search product, Google has cleaned out four or five star products, although it is very strong, but for the future development is still very favorable. Because any industry is moving forward, the market determines the value of the product, and an internet company can not follow the trend of the times, but too much value in their hands of the perfect product, it will inevitably reduce the smell of new products. Kodak is an example, sharp is also an example, in a sense, Google cut off these seemingly wonderful, actually drag the product, in fact, is a wise move.