Why is Sony PS4 more popular than Xbox One?

Sony PS4 and Microsoft's Xbox One have been battling, and PS4 is in the lead in terms of sales. Why is Sony PS4 more popular than Xbox One? The British game magazine "Edge" recently published an article, exposing a group of secondary generation of mainframe sales data. The article said Microsoft Vice President Fille Harrison in an interview confirmed that Xbox One's global sales volume has surpassed 5 million units, but the report also said that Sony PS4 's actual sales volume has reached 9 million. That means Sony PS4 continues its previous lead. In April of this year, Sony and Microsoft separately released the sales of its host. At that time PS4 for the world's actual sales of 7 million units, Xbox one for global shipments of 5 million units. First, the price advantage of Sony PS4 price of 399 U.S. dollars, while Microsoft Xbox One price 499 U.S. dollars, PS4 relatively cheaper. Sony has learned pricing lessons on PS3. PS3 is selling more than 360 late 1 years on the Xbox, but the price is 200 dollars higher, leading to a competitive advantage for the Xbox 360. But then Sony cut the price of PS3, two game games sold in the end almost tied. But Microsoft is also adjusting its pricing strategy. Microsoft announced the launch in June of the Xbox One model, which is not integrated with Kinect, at a price of $399, which has been flat with PS4. Second, Sony advertising into higher research institutions's of data from January 2014 to May found that Sony for PS4 in television advertising costs far more than Microsoft for the Xbox One cost. By the end of May 2014, Sony had spent about 59 million dollars, while Microsoft had spent only 34.7 million dollars. PS4 's marketing budget is almost one times the size of the Xbox. Sony has launched large advertisements on numerous television stations such as Fox, Fox QSL, comedy, ESPN and TNT. Third, the sales area more extensive Xbox chief marketing officer Yusuf Mehdi has said that if only looking at the sales bill, PS4 sales are indeed leading the Xbox One, but PS4 has been sold in 40 countries around the world, while the Xbox One listing countries only 13. Microsoft's new host, Xbox One, will begin selling in the second batch of countries and regions in September, including Japan, China and Hong Kong. Microsoft's Xbox One is hoping to narrow its sales gap with PS4. Four, the technical parameter occupies the superiority in many performance, PS4 all occupies the advantage. For example, the memory performance of PS4 is 40% to 50% higher than that of Xbox One, and the ALU is about 50% higher. The Xbox One has only 20fps results at the 1600x900 resolution, and PS4 can reach 30fps at 1920x1080 resolution, and the 32MB Esram cacheis difficult to control. Reuters has conducted a special poll of 408 people surveyed before the age of 40, of whom 41% said the respondents who chose ps4,27% said they would buy Xbox One. And the user's evaluation is mainly based on the published host configuration. V. PS4 is more popular with third party developers. Foreign media reports say developers say Xbox One's real performance is far from PS4, and they're not a scale product at all. In addition, the developer also said that Microsoft's support for the drive is not big Sony, the Xbox one driver is very late, has delayed the progress of developers, but also called Microsoft's drive is terrible. The Xbox one's Kinect control is a bright spot for Microsoft, but developers are not too keen on it, claiming they want us to add specific features to their host version of the game, but we won't do that unless there are very good design reasons. Sony is also paying attention to attracting third-party game developers, and Tian Xiuping, Sony's PlayStation business director, says Sony has attracted more independent game developers to the PS4 platform, a major reason for the success of PS4 consoles.