Karma, Nushu I learned from the bureau of "Luo war king freely" incident truth, as passers-by, I neither powder who is not black who, just here will I know say.
Luo pk Wang freely the truth of the incident is: The whole thing, as everyone was the earliest expected: This incident in the beginning is a planned event marketing.
It is said that the event master plan + Go-Between is "New weekly" deputy editor Jiang ("Full Name Topic Society" project leader), the benefit is obvious:
Hammer phone has won a large marketing opportunity without spending money, more people know the King freely, Youku became the network about the first Holy Land, earn enough eyeballs; the success of the "three wins" plan.
The reason for the king's willingness to keep an appointment is simple: In accordance with the planned script, two of people debate the theme and manuscripts are prepared in advance, scene route design for the geek, the spirit of craftsmen and other issues in-depth discussion: Wang Ziluo play a professional, Luo interpretation seriously, each play the role of the end.
But let the whole thing "out of control" towards the end of the present:
After the scene, Luo completely do not follow the original plan to operate, Live mode, Youku can not shout stop.
And the king is obviously too tender, completely unprepared, was killed by surprise, and even silly to recognize the industrial chain gray point ...
From the present state of the whole thing to see, Luo of the cold, let the incident completely to the contrary, from the earliest "three win" into the "three losses."
Luo: Although won the debate, but exposed the quality. And the public opinion war to strive for is the middle crowd, for the brain residual powder & lifelong black, the idol of any event does not have an impact. From a wide range of user feedback, through this battle: many passers-by from this turn black, although condensed a momentary attention, but the long term to hammer phone this extremely rely on Luo personal charm of the brand hurt very much
Wang freely: Poor performance, proved its naïve, the organization's credibility was broken, the original evaluation business may be difficult to continue. Its subsequent continuous crisis PR behavior, it is also very clear that: in the video of its image-building is not likely to be discussed between the two sides, want to become famous and notoriety is different.
Youku: As the initiator is the more lively the better, but unfortunately this time, Luo put the fire to the lei body. Lei's boss has ordered a halt to the original second half and Youku's cooperation program ...
And the cause of all this is just a misunderstanding, that is Luo give money to the king freely for hammer phone to do evaluation.
As the line of the wife understand: the so-called evaluation fee, obvious called technical advisory fees, the essence is PR fee.
And the king freely received the money, the result is a black hammer mobile phone video, and unexpectedly reached: daily evaluation of video playback 10 times times: 1 million, such an unusual situation, no doubt let Luo in the anger, began to wonder if someone behind the scenes, and the person who is doing it? I believe the earth people think the same answer , which eventually led to the final tragedy.
But in fact, is it out of lei? Unfortunately not! Evidence of inference, there are three:
1. The department is really good at using PR + Navy to combat rivals, but the recent Thunder department PR energy is put on the black music view, to hammer current volume also not millet mobile phone competitors.
2. To the resources of the mine system, to black Hammer mobile phone, Lin Jun led the Lei Feng net in the mobile phone field of influence far greater than the king freely, why give up with small or alone?
3. It is said: Wang freely in the company, Lei accounted for less than 6% of the equity, and Lei and not attend its board ... In simple terms: That year's 2 million, only the mobile phone field in the wide range of Fukuda, Lei when really never put on the heart, nature will not be in the beginning of this matter to intervene. To say that the Minion/thug status is to flatter the king freely in the position of the Thunder Department.
As for the king freely why to collect money after Black Luo, temporarily unknown.
Similar to this: no one understands what Luo is thinking.
As a driver of the Abyss, he won the debate, playing a moral man before the screen, Luo nothing. Luo all mobile phone industry manufacturers and industry chain Personage (Huaqiang North Department) All offended, hammer science and technology PR team in Beijing/Shenzhen around the fire, hope to ease relations ...
And Luo its investment from Japan (visual: Soft silver?) After that, let the financial/investment circle to form a consensus: Luo and hammer technology completely uncontrollable, and completely unavailable
A media circle boss more and micro-trust friends Circle among the evaluation: Luo things not made, but has been barb.
The public domain micro-bo/micro-letter, but also a burst of scolding, one by one, to lose heart, really do not know why it?
Perhaps, in the final analysis, he who walks down the altar is only a cynical scholar.
The King's freedom is a mixed blessing, the trouble is to do the evaluation of the credibility is broken, after the original evaluation business may have been difficult to make a difference, Fu is because his opponent: Luo win way too strong, so that the harvest very much sympathy, especially from the creation of the circle and Media circle, Beijing many financial media about Wang freely report topic has been about to roar, and for mobile phone evaluation of a round of investment is also busy preparations
A "Save the King" Movement is underway, his PR girlfriend wrote the affectionate article was widely forwarded, that is the case of a shot
And the organizer of Youku, one side gained countless eyeballs of the eight-side scenery, the other side to face: The loss of thunder is the pain of advertising, mentality is very contradictory, but things have come to this, cooked, the incident brought some follow-up effects and high ratings, can only remain silent
As for the first initiator and trader of the whole thing: Miss Jiang Ark + Cool planning Team afterwards very low-key did not reveal any wind, it is difficult to confirm the Luo "renegade", whether the original in the Chiang Ark Miss Jiang
But with the final facts of the three-party injury and Jiang Ark's personal experience, believe that she is really encountered "out of control", but fortunately: The program is fire after all, such a sensational media events, will inevitably become Miss Jiang's history of a brilliant pen.
As Rui said: This world, there is no truth, only facts and angles.
In terms of the whole thing: Luo, Wang freely, Youku, Jiang Ark, no one who is wrong, not despicable and noble, Traction Bureau of the people to their respective results and consequences, only their own interests and the way to treat the interests.
As for, the follow-up will crack what kind of new butterfly effect, the author is unknown.