Why is the conversion rate so low?

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Why is the conversion rate still so low? With the rapid development of the Internet, the use of the site to make money for many IT workers to taste the sweetness. Over the years, a wide variety of websites have swept through like Chinese-specific shanzhai ads. But some problems have followed. Today we want to talk about the site included good why conversion rate so low? I believe this is also a number of webmaster friends concerned. Whether this view is right or wrong, we hope to bring a little enlightenment. Some friends often ask me, he knew his website weight is not high, the competitiveness is insufficient, then added some long tail keyword page distribution. Internal and external chain construction is also very reasonable. At the same time also improve the quality of the post in the station, of course, the search engine included also increased, but why the conversion rate has not been slightly improved.

I also went to his website to see some, or found the problem lies. His station article content is too specialized, whether it is the title of the article, or the content of the article. Here I would like to mention a little. People who use search engines simply want to get an answer they don't know. From the popular way of thinking, the harvest of more data, but also can not make the conversion rate to be promoted.

The people who use the search engine simply want to be similar to what to do? What is it? Often this kind of problem is most concerned about. is also the most capable of attracting traffic.

The points that need to be understood are:

1, the station article to search engine look, only in order to harvest this data, will lose flow, lose conversion rate.

2, the station article to the user to see, but the article title is too popular, own website weight is not high, the competition is insufficient, cannot obtain the good search engine rank.

3, the title of the post is too unpopular, the title in the search engine is too unique, difficult to meet the popular search mode of thinking. So that the site can not be found in the search engine by users, resulting in the site of the article's exposure rate is insufficient.

4, the webmaster only for the page keyword layout optimization, not in the station Content update optimization. Some attentive webmaster may also find a problem. Often an article in the station, with a popular title, the content source of high originality, natural search rankings by the front, but has its own content, but also through a single article to bring high traffic. Who would like to open one site after another to see a repeat of the content?

But then said back, such as Sina, Tencent, Sohu and other well-known sites themselves have a high exposure rate, a high search engine rankings, every day has enough traffic. Do not follow the popular thinking of the update of the article, this is understandable.

For some marketing service-oriented web site ask your website weight is low, lack of competitiveness, but also unconventional, blindly pursuit included, will lose the flow and conversion rate.

Of course, for the entire site, an article is not what, and create an original article is really time-consuming, but write good false original, you can reach the unexpected natural search results rankings. Of course, write false original not to give a few keywords, casually to a title can, so also hope that we can think more, standing in the user (consumer) point of view to the title of the article, standing in the seller's point of view to give their own answers, seize the user's thought can be that harvest flow can also attract consumers to generate consumption to promote conversion rate. False originality itself is a cottage, of course, we also want to integrate their own things, the cottage out of their own things.

My experience is not enough, this is just a point that I summed up a low conversion rate. I hope you can explore yourself. Say so much actually oneself feel is superfluous, on four words "user experience". Thank you readers! I'm going to do a wedding feast net: http://www.591849.com/. Reproduced please be sure to retain the Web site, greatly appreciated.