Why is the entrepreneurial team basically selected in Beijing? Are you sure?

Let me just say that. I never thought entrepreneurship must be in Beijing, in addition to most traditional industries outside the Internet, there are many opportunities in other cities.

One of my views is that entrepreneurship is not necessarily in Beijing, but entrepreneurship is best in the field.

This may sound sensational or even illogical. After all, now pay attention to "Ye home", relying on family members have been expanded and laid the foundation of the relationship, it should not be easier to succeed? I don't dispute this point of view, but I want to tell the story I know.

In the city center of Suzhou, there are two streets, one is the view Front Street, one is the Pingjiang road. The former has been the most expensive commercial district in Suzhou, the latter is a cultural old street has been developed in recent years. Four years ago, its average store rent was about 50,000, and this year it was over 400,000. What I am going to tell you is the story of the past few years on Pingjiang Road.

Is it successful to save 1 million of your possessions in three years? No, but it's the first step towards a relatively successful start. For a newly graduated college students, relative to their peers is good.

Many people visit Suzhou in the scenic spot to eat Su-style cakes, but I dare to pack the tickets you eat most of the cakes are in the supermarket direct purchase. Yes, let's call it Xiao Wang, now operates two facades in Pingjiang Road, he is selling this stuff.

It used to be bought directly in supermarkets like Auchan and now finds a cheaper way to purchase. Buy cakes are finished, you have to do only one thing, is placed on the steam stove the whole mist-filled feeling good. "Su-style dessert, Su-style snacks, handsome girls want to have a taste?" ”

How high is the profit? A bag of milk from the supermarket of the yellow bag, the unit price of 15 yuan, inside a total of more than 20. I can be divided into five cages, each of which sells 20 yuan. And the only thing I have to do is yell. Shop area is actually about 10 square meters can be.

How much can you sell in one day? In the off-season is very bad, the peak season is very prosperous. Anyway, two years ago, when the Chinese New Year's Day, a store turnover of more than 10,000. Rents are negligible at the time. Ridiculous and know, after three years to save 1 million is no surprise.

He was also a college graduate in a private enterprise dawdle, college Ordinary, people ordinary, everything is ordinary. The only difference is seizing the opportunity. 2012 years or so, in the Pingjiang Road stall is no one to control, he is to seize this point in time. The beginning is weekend on Sunday, sell is octopus small meatballs, five dollars A, the first time to buy, the lad hands are shaking, after baking do not know how much seasoning. After one months has been adept, so in the catering industry, sometimes need only diligence is enough.

Yes, he is very diligent, in many people's stall, only he did the evening, and then simply resigned. It's a simple thing to say, but it's not easy. For some middle-aged people who have been steeped in the ground. More willing to loose fishing, earn a few dollars to go to big cards. No need to yell. So poverty and wealth are not fixed by the day, but by men.

Five dollars A, one day to sell 2000, a day's income is 10,000. Of course this is the ideal state, but selling 1000 copies a day is by no means a problem. Excluding the neglected costs, the maximum of two days will be able to earn back his one-month salary.

After three months, the Chengguan became more and more strict and began sweeping the streets. All the stalls in the street were retreating, and he had to retreat. But once the Chengguan were caught. Chengguan want to accept his car, he won't let, management to carry his gas altar, Leng is not carried away. Suzhou Urban management is a bit civilized, but it's not good. I still remember the expression of his clinging to the gas altar. A man must have his own thoughts.

Since the stall does not work, and earned tens of thousands of yuan, so she decided to open a shop. Find a shop to discuss a small room, or sell octopus small meatballs. The rent is already 90,000. Until the Chinese New Year, business is not always profitable. Later want to understand, octopus small meatball This kind of snack, like candied, you walk around, put on the roadside, someone buys. If you open a shop, you may not be willing to take that few more steps.

90,000 a year's rent, in order to avoid the loss of more. He decided to close the shop and lost all his money. But at that time, after all, Pingjiang Road has not fully developed, the main street has a few near across but not across the broken house. It looked very inconspicuous, and no one thought the house could do business, but he thought of it.

10,000 of the rent, responsible for helping others to one of the short house repair, and then began to stall. This is the sale of the Soviet-style cakes I said. After a year, all of a sudden the loss of profits back. Yes, more than 10,000 of the turnover a day. After six months, he rented a storefront, the next story I do not say, until now the operation of a better. Bring a bunch of people back home.

Stories like this are happening every day in Suzhou, on Pingjiang Road, or in China every day. Entrepreneurship is a dream, dream can be infinitely big. But the accumulation of the original funds is a step by step. So what I understand about entrepreneurship is this.

I think entrepreneurship needs the following three points, so in the field than local advantage.

The first is the atmosphere

Everyone's competitive atmosphere is always better than everyone's enterprising. Entrepreneurial people are more likely to have a heart of mind. The so-called Taobao village, or Zhongguancun, the atmosphere is one of the largest intangible wealth.

The second is the mentality

In the field easier to put down their posture, in the field more easily Jedi counterattack, in the field more easily less scruple to do what they want to do. The good man ambition, with this same.

The third is to insist

Insist that I always stressed, because entrepreneurship is more than a dream. But a lasting war. May never see the victory of the decisive battle, but every day there is the possibility of defeats. So insist on perseverance.