Why is the average life span of Chinese enterprises short?

Data show that the average life of SMEs in the United States less than 7 years, the average life of large enterprises less than 40 years. In China, the average life expectancy of SMEs is only 2.5 years, and the average life span of group Enterprises is only 7-8 years. There are about 100,000 companies that fail every year in the United States, compared with 1 million in China. Life-losing enterprises, the vast majority of the attitude towards integrity. Credibility in the Chinese enterprises are widely missing, resulting in "premature death rate" quite high.

Foreign companies stand in good faith and lack of honesty

Sima Qian once mentioned, "The World Hee-hee, all for profit, the world shoving, all for the benefit". The pursuit of profit is the most fundamental value of enterprise existence. But the real ability of the enterprise, must be from the integrity, step by step to lay a good foundation. By playing this foundation, profits will naturally flock in.

In the history of the long, there will be good faith to achieve the poles of the foreign companies, they are the credibility of the best spokesperson for the achievement of brilliance. Rolls-Royce can be a corporate culture to the world's top ranks, and integrity of the attitude inseparable. Many foreign companies have incorporated integrity into their corporate genes as the biggest dogma. It is the good faith as the principle, many famous foreign enterprises can stand for centuries without falling.

But in the domestic market, integrity seems to have become a layer of window paper, a stab on the broken. Credibility of the lack of a few into the spread of the trend, appear in various industries. To smartphones, tablets, for example, many of the three manufacturers of white products, led to a number of battery explosions, the public credibility of a straight-line decline. The average life expectancy is too short, most of them are because they do not cherish their "feathers", depending on integrity as nothing.

In an era when time is short and the transaction can be completed by clicking on the mouse, "integrity" becomes an important quality and is becoming increasingly important. The propaganda window passes out "The sentence is true" will let the consumer click in that moment, feel "safe". And only the final and marketing said that the value of things, the brand of NPS (customer net recommended value) will be benign development, the whole enterprise can really bigger and stronger.

No immune! The emerging business circle of money is a bitter pill

If you think that in recent years, the emergence of technology companies, start-ups are all aggressive, for the sake of the ideal, in order to change the world and work hard, without affectation, courage, and honesty, that is wrong. Indeed there are a handful of technology companies, start-ups are affected by "Joe", want to contribute their own strength for social progress, but most of it just for fame and fortune.

They are more like previous purses, playing empty gloves and white wolf tricks. Whatever the fire is, do what is popular. Today, the public to do smart hand ring, tomorrow to engage in air purifier, the day after tomorrow clamoring to launch a fever-class smartphone. As a result, all the products are only pre-sale, is completely irresponsible in the circle of money. Do it for them Pat Butt to find the next project, lucky to make money will investors "kick off."

It is understood that the current domestic smart hardware jumped the ticket rate has reached 70%. For example, December 2013, the Smart Water cup manufacturer Cuptime (wheat) in the roll-call time to start the public, commitment to February shipments, the total raised 1.358 million yuan. But the real delivery time for Mai is April 23, 2014. Michael CEO Li Xiaoliang admitted that the card in the Cuptime ultrasonic plastic welding link, resulting in the production cycle is completely unpredictable.

In addition, on September 5 last year, the man's smart watch received 18,698 bookings in 14 hours, with a delivery time of November 11. Regrettably, after several jumps, it was not until December 22 that the first batch of T-fire was issued and the quantity was limited to 500 units. This has sparked protests from many subscribers, as well as illegal fund-raising and fraud. Even, the product that the user gets the hand also and originally announced the design figure is almost not the number. These so-called technology companies, start-ups have no integrity performance, the entire industry is a harm. This will only make the domestic market a foul mess.

In recent years the emerging group buying market, disorderly elephant also comparable more let. According to the data, the number of group buying sites has been reduced from 5,058 at the peak of August 2011 to 176. The reason why the recession is so strong, is because the vast majority of group buying sites are only fish in troubled waters, after a certain amount of money, on the roll of money to run. Even the hit 24 coupon group purchase site is no exception, in the collapse, many user accounts within the approximate difficult to recover, even the merchant's business money is not landing. From this, group buying site left a lot of the stigma of dishonesty, the whole group buying market has been a heavy blow.

Some technology companies, internet giants because of the birth of a short time, far from the experience of adhering to the integrity of the benefits of their own development, so disregard for honesty. But look at other set up time longer and the development trend of good traditional enterprises, its business philosophy is completely different. The burden of traditional enterprises is heavier-more employees, the relationship between social stability, social responsibility, must be stable in the development of a more solid pace forward. This is in an intangible demand it must be based on good faith, and constantly promote the development of enterprises.

If there are more than 300 years of history of Beijing Tongren Temple, that is, by virtue of integrity along the way to withstand the historical changes and changes in the times. The most powerful and core competitiveness of the Tong Ren Tong is in good faith, which is also the root cause of attracting consumers, there is hardly a Chinese medicine enterprises can be compared with it. You know, no matter how to imitate in the product, the time accumulates the enterprise culture is impossible to be duplicated. Its "processing although complex will not dare to save labor, taste although you will not dare to reduce material" couplet, has been deeply rooted. In addition, the domestic strong home appliance enterprise Hisense as an example, its full 45-year course, 2014 sales will be over hundreds of billions of marks, will become the fourth across hundreds of billions of Chinese home appliance enterprises. And the reason why in the history of the 45 can not fall or even grow, rely on the integrity first. This is not a description of these traditional enterprises to the integrity and responsibility of the importance, after all, with large-scale industrialization, but also means that enterprises have a large number of employees and their families, need to stabilize the development, and these are the most valuable assets of enterprises.

Market decision "integrity" honesty will become self-discipline behavior

The market is always the enterprise to learn the power of self-discipline, in the era of rapid change in consumer power, integrity has become a scarce resource, but also ultimately let it stand on the important resources. In the enterprise because of lack of integrity and everywhere, when the market is eliminated, will eventually realize the power of integrity. But in the present, the enterprise treats the honest attitude to present the polarization tendency.

On the one hand, is standing for many years of enterprises, such as Beijing Tongren Temple, Wangzhihe and fermented bean curd, Dao Xiang Village food, Zhang Knives, etc., with good faith, even in the current situation of drastic changes, is still the first choice for consumers, enterprises in the continuous development, growth trend. On the other hand, the new students or start not how long time of the enterprise, but often opportunistic, do not speak good faith, quick success, the consequences are usually done "short-lived ghost."

HTC, for example, has been working for other hardware vendors in the early days, but its executives are well aware that this is not a long-term development. Led by a clear mind, HTC has consciously transformed itself into the smartphone industry, successfully using the Android phone as the first handset to be a hit, and, in the coming years, the world's top smartphone maker. While HTC sales have slipped in recent years, for management reasons. But the essence of HTC Integrity has not changed, still adhere to high-quality work. The first one-piece metal fuselage, although the cost is high, but HTC has always insisted that the market has become a beautiful scenery. But in recent times, HTC's efforts to finally get the market recognition, there are signs of recovery in the future market performance of many media are biased bullish.

Huawei, another domestic company, is now the world's leading provider of information and communications solutions, with a reputation worldwide. After a great success in infrastructure hardware, it has also transformed itself into a consumer-level market. And, in the smart phone, still adhere to the principle of quality first, to high cost performance to win the user's favor. Now its launch of such as Glory 6, P7, Mate 7 and other intelligent models have been quite popular, in the global market is also quite popular in the market.

Therefore, the sincerity is truly far-sighted vision, is all the future strategic planning of the core commanders, but also determines the future trend of the enterprise. Under the regulation of the market, with the "survival of the fittest" the application of the law, Integrity will be a step by step into the enterprise self-discipline behavior. Although there are still many honest enterprises, but we do not need to be pessimistic-even if the road is tortuous, but the credibility of the business prospects will always be bright.