Why is the real video so hot?

After 9158, the real person video products are out of hand, where all can be seen, even the successful listing of more play yy can be said to a certain degree of reference. This article we mainly say, like 9158, 6 rooms, quack, yy and so on these live video/Voice Entertainment class Web site why so profitable? What's the main catch?

Some people think that the reality video is "Cock silk economy", but in fact the contrary, this is a Gao game. Like most online games, Gao users are the main source of revenue.

In many human video sites have a name "fireworks" virtual props, each value of 100 dollars or more, the role is Gao spend the 100 yuan, the whole room (virtual room) all the cock silk + beauty split the 100 dollars. As you know, no matter silk or beauty, the whole station followed Gao run, in the room like a beggar begged: enjoy a fireworks bar!

So in reality video industry, the ARPU value of the product is usually very high, even higher than people generally think that very lucrative online games industry. A money online game ARPU value to 300?500? In the real-person video industry, the ARPU value of some products is even higher than one order of magnitude.

But investors don't really like the ARPU value because it means your product is too reliant on a handful of users and the company's financial risk is too high. So some products even in ways to reduce ARPU value, such as the opening of mobile phone SMS recharge channels, through this recharge channel each user can only recharge 10 yuan per month.

In the ecosystem of real-life video products, are there users who can make money?

First is the beauty singer, most singers have 800-1000 yuan each month income, the good has 2000-3000, very outstanding singer one months may earn 1, 20,000.

More than the female singers earn more agents. The so-called agents are such a group of users, their daily task is to find a variety of rich people, inviting them to spend, and then from their consumption amount of could cut off the commission. This part of the people, is the real wealthy.

There is also a user who buys virtual coins in cash from a subset of users and sells the virtual currency to another part of the coin at a price above the purchase price but below the official price, earning a 5%-10% difference. Many companies are ostensibly cracking down on these people and secretly tacitly allowing them to do so. As for why, think about it, this is the real video products to make money one of the secrets.

"Strong profitability" comes from a deep grasp of human nature

What is the deepest desire in human nature?

Conquer a woman, let her gladly undress for you, conquer a man, let him be willing to send you, all it takes is money.

A deep understanding of human nature is the first step, but can not directly help you make money; the quiet packaging of products is the key step. Imagine if you took 1 million and dumped it in a woman's face and said: "Give me a shot." It's called "dirty" if you spend 1 million on this woman downstairs to buy a small piece of land to plant rose seeds in the second year when the flowers in full bloom of the "Marry me" of the pattern let the woman moved unceasingly threw the bosom to hug, This is called conquest.

Human video category of products may be sentimental, may be romantic full house, may line chivalrous righteousness, for is to create the feeling of conquest, this can attract the handsome rich are spendthrift, without stint.

Pornography is the soporific character of video products.

Despite the edge of the economy to help them make a lot of money, but in the current situation in China's network monitoring This is a time bomb, may let you shut down.

As a result, many products are cracking down on pornography, such as strict rules, even in the case of wearing clothes, the camera's long-term alignment of the chest is also illegal. This does not mean that such products exclude pornography, but rather a form of self-protection.

There is also a way to protect the station, that is, with the main station using the same set of procedures (most modified skin), and then set up a product, database, users are independent. The advantage is that once a substation accident, you can immediately close the substation, to avoid spilling over to the entire company.

Finally, you can think of the real-world video industry as a way to make money unscrupulous companies, but you should also admit that such products, like Taobao, create tens of thousands of jobs for society. Borrow an old saying, Ann has tens of millions of, avoid the world scholars all smiles.