Why is there a ranking on the site and no home page?

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Many people do site optimization process have met a problem, that is, the site has not ranked the page, this situation before the author also mentioned that the site did not rank more than the rankings, because the internal page itself optimization, promotion, exposure level is certainly not as good as the first page. But there are times when the site has rankings, and the home page is not, that is, we search for a main keyword, the inner page ranking is better than home, this is what the situation?

1, Home drop right

Here is not to say that the entire site down the right, is only the home page down right, general in the home page there are some small problems may occur, this is relatively minor, just on the home page of the deduction caused by the decline of the homepage keyword. In general, the home page down the right, the entire site will be down the rankings, the ranking of the pages will also fall, so there is no search main keyword, home page without ranking and some of the phenomenon. So only in the case of a slight reduction in the home page can happen.

2, Weight dispersion

This is very simple, meaning is home optimization keyword too much, and the inside page is only for a main keyword, so the first page to do the keyword more, natural each keyword to get the weight of less, ranking will not be as dedicated to do this keyword inside page. For example, home optimization of household appliances, televisions, refrigerators, air-conditioning, water heaters 5 main keywords plus xx electrical appliances 1 brand words, and the internal page only to optimize the TV a word, product single, keyword weight is not dispersed, nature may rank better than the home page.

3, Experience dispersed

In fact, this point and the weight of decentralization is a meaning, is the home optimization keyword too much. What does that mean? Because the inside page keyword is more single-minded, so content, link construction is centered around this keyword, and the home page because more keywords, whether text, pictures, or links are for multiple keywords, which caused the user needs to choose two times, and unlike the inner pages can directly meet the user's experience, A very simple example, do you want to buy a pair of authentic Nike basketball shoes will go to the store, or a hodgepodge of shopping malls?

4, internal page optimization over

For some of the more important product pages, transformation page for the outstanding optimization, import a large number of high-quality internal chain and chain, while the page for a large number of traffic, and even a lot of this page into a catalog page, adding a lot of subpages. Improve the ranking of key pages is understandable, but do not weaken the home page optimization, or even directly ignore the homepage, although the homepage is not a direct conversion page, but the homepage is the site's Transit page, guide page, like shop façade, the façade to fry, I am afraid that the interior decoration is no use.

5, correlation matching

Relevance matching is the keyword and the overall content of the page matching, including keywords and titles, keywords and descriptions, keywords and content matching. The better relevance matching, the better the site experience, keyword ranking will be better. Obviously for relevance matching, the inner page in the title, description, or content are dominant, and the home need to take care of multiple keywords, it is impossible to make all aspects only with a keyword matching. So this leads to the first page of the relevance of the key words, ranking in the following pages.

In short, the optimization of the excessive, optimization of the reasons for the mistake, mainly because the home page layout keyword too much, decentralized webmaster optimization, and the inner pages of the keyword Word single, matching more high, keyword weight is not dispersed, experience better, so there has been a search for the main keyword, the page ranking is better than the first home situation.

Wood-Wood SEO recommendations in the layout of keywords when the number of key words in the home page, in accordance with the principle of pyramid keyword will be the most important keywords on the home page, other product words can be distributed to other pages, optimization, to avoid multiple keyword grab site situation, and preferably the relevance, attractive keywords together, This is more conducive to enhanced correlation matching.

Author: wood-Wood seo article from: http://blog.sina.com.cn/s/articlelist_3255214787_4_1.html welcome Sina Weibo