Why is unicom always so slow

Apple's refusal to compromise, from another angle, it is a very important enlightenment to the big state-owned enterprises Unicom after five months of selling in other countries around the world, on the evening of September 13, Apple suddenly launched its official Chinese website and sent e-mails to registered users, announcing the launch of a Wi-Fi version of the ipad in mainland China on September 17.　　The news was soon seen as a surprise: Apple's announcement of the ipad's listing would "flash aside" with China Unicom, China's strategic partner.　　In response to the Apple's unilateral sale of the ipad by the operator, a spokesman for Unicom said in a media interview that "the company did not know about the Apple move," and complained that "some of Apple's practices make unicom very embarrassing." In fact, in early August, the ipad had obtained China's compulsory product certification, the 3C certificate, to clear the barriers to its entry into the mainland market.　　Immediately after the market, "China Unicom won the ipad sales agent, Unicom version of the fastest ipad September listing" news. However, consumers have been staring for weeks with news that the Usim card, which is scheduled to be listed on the September 1, has been discontinued. China Unicom spokesman further confirmed that the current Unicom version of the ipad "Sales preparation has not yet been completed, short-term unicom version of the ipad should not be listed."　　This response, without a doubt, is eagerly looking forward to the 3G version of the ipad users into deep disappointment. This is not the first time that users have been disappointed by the speed at which China Unicom is developing its 3G business. Since 2010, the rapid development of 3G network, traditional application services, "mobile" greatly broaden the development of ideas, so that consumers and entrepreneurs excited.　　But the rather helpless reality is that the three major telecom operators who have the bandwidth resources play the role of "Kabozi" in the development of mobile Internet. "The mobile internet industry is still empty talk," said one industry veteran, commenting that the "entry-level problems like bandwidth tariffs are not resolved."　　"In the industry Ituge, the three operators remain" calm "-even after a decade-long 2G Network business operation of the market-oriented education, their sense of competition and service is still weak. However, China Unicom has always been the first to be held responsible for the development of 3G business among the three major operators.　　The reason is simple: Unicom handheld performance of the best 3G network resources (WCDMA), and Apple and so dazzling end product company bundled together, the market originally sent to hope the highest, but Unicom repeatedly off the line, than the market run slow number of shots. 3G Business for China Telecom operators, is only forward, not to fail the strategic direction of development. Unicom 3G Business development of slow, so that the market anger its indisputable, its central enterprise identity under the internal management of chronic, sluggish market coping ability, no one does not and users of the high expectations of confrontation. When will China Unicom get out of its own cycle? [Page] China's chronic diseaseAccess from the Ministry of Industry to the 3G operating license plate, is the most mature, optimal performance of the WCDMA network in the terminal market has the richest matching models.　　With such powerful hardware resources, the industry and consumers naturally have higher expectations for the development of China Unicom's 3G business, compared to the other two major carriers. "Three-set" after the Chang by the "New China Unicom", in the 3G business development, can not say no effort. From the basic network construction to the development of user-defined strategic plan, China Unicom has a clear mentality and rhythm.　　User growth and other indicators are also increasing month, as at the end of June 2010, China Unicom 3G users reached 7.56 million, in the past June, July, August three months, Unicom monthly 3G new users to maintain the number of 1 million.　　However, in the 04-month period of the official business of the Unicom 3G network, the results were far less than expected from user experience feedback and input-output ratio. Many support WCDMA network star models, did not appear in the Unicom "3G contract model" list, but continue to "overqualified" to be used in China Mobile 2G network, according to the flow rate of the package price, from 80 yuan, 90 yuan to nearly 300 yuan, far beyond the 3G mainstream demand crowd-　　The extent to which consumers in the lower and middle income sectors can afford it; while the Unicom sales network, although the business Hall all over the country, but the level of professional services is uneven, hardly to the development of users play a key role in promoting. Users always hold the "steel" mentality, complained that China Unicom 3G business development is too slow, and China Unicom also has a bunch of hard to say. Unicom also want to put up the number of users, want to talk about several star strategy models, want to do a better service, but the price is 3G network operation and maintenance, asset depreciation and marketing costs of the burden followed by constantly aggravating.　　In fact, the crisis signal has been further revealed in the 2010 fiscal year: 3G business income is still very meager, coupled with the natural decline in the traditional fixed line business area, increase the cost burden caused by investment, directly drag down the company's net profit decline.　　In addition, it is hard to marry Apple, to win the iphone's sales agent, but too high pricing and hardware part of the Wi-Fi function of "castration", so that its sales and expectations are very different. With the emergence of 3G business and its derivative applications, its operation is much more difficult than the 2G era, and the management ability of the operators has been put forward higher requirements.　　But it's still hard to imagine today's China Unicom is still a large and conservative operation of the Central Enterprise Ecology: The organization of the parallel structure of the system to create a parallel fragmented distribution of resources, the enterprise at all levels of personnel management model makes it difficult to take off the innate administrative color, incentive mechanism backwater ... From the business process, China Unicom has at least three layers of decision-making mechanisms, from the grassroots "clerk" to the middle "level", and then to the department "General manager (general office level)", sensitive items to be reported to the head office of the President will be finalized. "In a market-oriented company, the project from the planning to the implementation of the cycle is in the days of the Unit,We're here at least in weeks. A Unicom insider complained to our correspondent, "The work that has been done has actually been done, but the biggest problem is inefficient." "The organization management mode of the central enterprise determines the limitation of the resource flow among the peer units, so does unicom."　　Provincial or municipal branches between the hands of the same resources, this "who will not accommodate who" the distribution of authority, so that China Unicom in the deployment of resources across the region difficult. "One city's iphone is sold out, another city has a lot of stock, but you want to transfer it here first?" There is no one to ignore you. China Unicom insiders told our correspondent, "the transfer of goods" such a small thing in China Unicom to do it very difficult.　　"So many branches of the country, no one is obedient good tube", so the management system, 3G business in the nationwide implementation of the progress of natural greatly discounted. "A lot of things come to mind, but limited by policies, laws, or regulatory systems, some of the things that ' can be done ' will be done in a market-oriented company, but a central enterprise like Unicom will choose to ' not do '.　　"An industry personage in this way to our correspondent concluded that the typical principle of doing things is--do not seek meritorious, but never." In the process of the establishment of the new Unicom, it is difficult to see the improvement of these problems. A Unicom employee recently wrote in his personal Sina Weibo (http://t.sina.com.cn) (http://t.sina.com.cn): "The company's middle managers began to merge after the first shuffle, has so many cards, but also more out of N seats, Washed to wash away, the result is some people marginalized, some people core. The increase in the Department, the advantages of seemingly more detailed work, the disadvantage is that the communication costs further increase.　　"[Page] competitive environment dangerous although take the best license, upper and lower industrial chain is relatively mature, but China Unicom in the 3G business is the biggest challenge is its network infrastructure is zero-based. "In the nationwide redistribution of the net, the new base station of the card will be a family to talk about."　　"One of China Unicom insiders told our correspondent that the pace of the network's progress does not depend entirely on the funding issue." At the same time, China Telecom held CDMA network, although the bandwidth resources are not optimal, but the network construction because there is a good foundation of old Unicom, now just a little transformation of the original network, can quickly promote the commercial business marketing.　　Among the three operators, telecom to "Tianyi" brand launched the first 3G network card business, and the implementation of limited-limit flow of the tariff policy, popular. By contrast, China Unicom's first half of the 2010-year report, released in late August, showed that China Unicom's 3G subscriber ARPU value (average monthly revenue per user) has reached more than two other operators, reaching 134 yuan.　　Li Zhiwu, an international analyst at the bank, said that the current Unicom fee package price is the main factor contributing to the high ARPU value. According to the current implementation of Unicom's higher phone packagePolicy, the Application object of its 3G network is limited to users with a certain ability to pay. But Analysys International analyst Wang Liusheng that low-end users of the 3G will be the most strong, "for such people, mobile phones are their main entertainment or information export." "Indeed, China Unicom's first strategy to open after the 3G network business was to focus on attracting high-end users with the iphone's terminal advantage, so it did not quickly absorb users to the net directly at low prices." But the essence behind this strategy is the dilemma of limited network resources.　　Bandwidth resources are so many, if the number of network increase, the first experience must be very poor. At the high-end user level, China's mobile advantage is self-evident. China Mobile 2G Network occupies nearly 90% of mobile users, especially domestic high-end business users, has long been mobile under the "global" stable revenue bag.　　And the "Band Number transfer Network" policy has not been implemented, but also increased the other operators from the mobile hands to compete for users of the difficulty, is tantamount to "the tiger mouth tooth extraction." According to a person who declined to be named, the industry said to the reporter, Unicom's contract mobile phone products, if you want to get their own business outside the social channel to sell, will soon encounter the "exclusive agreement" to move, the actual channel penetration of the real resistance is very large. Especially in Sichuan, Shanghai, the mobile "base" market, "with the logo of China Unicom Mobile phones are not allowed to enter", such an agreement to the terms of the Chinese unicom almost completely blocked the terminal. [Page] Apple's Enlightenment dares to challenge Unicom and make it "embarrassed" by the public, I am afraid the whole world is only Apple.　　With a strong influence at the end customer level, Apple has historically broken the cooperation mechanism between China telecom operators and terminal manufacturers, and proudly stood in the "Party a" position during the negotiations.　　Apple has made very demanding demands on the complaints of the iphone's sales data, logistics, and sales personnel and after-sales service. "Hundreds of people on the scale of 400 bilingual customer service phone, now all recruit is ' returnees ', you believe it?"　　"The Chinese Unicom insiders told our correspondent that Apple required the bilingual customer service of China Unicom to be able to pass the language, which ultimately made the" returnee "background an important condition for the position of" operator ". In addition, Apple for each iphone product sales outlets have put forward a fine management requirements, each iphone sales store must build a sales information feedback system, so that Apple can monitor the daily storage situation for real-time information monitoring.　　And Apple in the logistics efficiency also strictly carry out its own production delivery rhythm, only allow channels to keep not more than five weeks of inventory. The above requirements, Unicom will eventually be accepted. But in the first half of the iphone's IPO, sales were far from reaching expectations.　　The reason is that the price is too high, on the other hand, Apple's reluctance to compromise. The Ministry of Technology requires all access to mobile phones in the Wi-Fi function must be added to the Chinese research and development standardsQuasi-Wipi technology, but Apple declined in a mouthful. After May 1 this year, in order to clean up a generation of iphone inventory, China Unicom cut tariff standards. The move won positive feedback from the market, but soon brought new problems-Apple's supply was in full demand.　　As a result, the gains from price reductions remain meagre. In fact, for Unicom, the introduction of each star model has a lot of bitterness. The status of Party A in the 2G era has been increasingly challenged.　　Several major terminal brands each year flagship new products, more through the social channels for sale. What are the chances of a belated China Unicom?　　"Star models, even if not participate in Unicom's subsidies, so in the community sell very well," said the Unicom insiders to the reporter confirmed that at present, most of the terminal manufacturers are unwilling to let operators strategic contract mobile phone sales plan, impact on its existing social channel price system. "We must first respect the choice of manufacturers, and then ask them to have a good new model in the future before the listing, it is best to develop custom models with us to cooperate."　　This person to this newspaper reporter helpless to say. China Unicom has paid tuition fees for its market-oriented process. However, the introduction of Apple to China Unicom's brand image of the promotion is still indelible. Apple's refusal to compromise, in other words, is also a very important enlightenment to China Unicom.