Why is your product open and no follow-up?

A group of data shows: 2012 app download Total is 30 billion, users use an average of 15 applications per week; A report by Localytics even pointed out that 22% of applications were only opened once.

The reason many people have analyzed from many angles, this article is from the product design angle to say in the app loading process several common errors.

Error One: Forcing the user to register before clarifying the app's function

If you don't first tell the user what they can get from your app and ask them to complete the trouble entry and registration process, chances are you'll be in danger of losing your users.

Take Pheed and Tumblr examples: two are social sharing platform, pheed require users to register, otherwise do not see any content, while Tumblr also requires users to register, but allows users to browse the site as tourists popular content.

For users: I do not know what your product is, why do you want to register?

Mistake two: too cumbersome novice guide

Novice guidelines (already being spit over, see here) are common in mobile applications and are almost standard. Sometimes it is necessary, but there are many applications of novice guidelines too cumbersome, cumbersome to let users lose patience.

If you need to teach your users how to use your product, it means the UI is failing.

Another mistake is that the novice guide spends too much time explaining the interaction (the user is not the product manager, who cares if your menu is drawer or folded), not the value of the product. The former is to stand in their own perspective, the latter is from the user's perspective.

Error Three: Unconventional interaction elements or action instructions

In mobile applications, many gestures and corresponding interactive effects are established, such as sliding left and right, with two fingers of the collection control picture scaling; for example, in IM software, the other side of the message appears on the left, their own appear on the right-hand side, and so on.

There are some product managers who are "overly designed" to use some unusual, unique gesture instructions, hiding in unknown menus, and some cool elements that don't carry any functionality. All these designs are "disturbing the nuisance".

If there is no reason not to innovate, it is best to follow the user familiar way to design your product.

Error four: Require users to enter a large pile of registration information

Well, the user has downloaded your product, read (or skipped) the Novice guide, and may even have experienced a part of the function as a tourist, it is time to register.

If you want to know more about your users, it's a big mistake to think that a little more is fine: you don't know how much sales Expedia and Best Buy have lost each year because users need to fill out unnecessary columns.

Typing is a hassle in a small screen on a mobile device. Users have limited patience on the mobile side, and attention is easily attracted to other products. Therefore, the product each more information column, competitiveness will be reduced a little.

Advice

No design is applicable to all products, the best advice is to test, test, test, let a part of your target users test products, to see what possible design errors.