Why is your site being mercilessly discarded by users?

10 reasons users abandon your site

It's difficult to attract users to browse your site because there are a lot of sites on the web. Allowing users to have enough time on your site is another issue with the site's operations. Keeping your site attractive to users is key. As long as your site is attractive, it is difficult to figure out, sell, and build influence.

Here are some examples of why users are abandoning your site. Each site is different, more or less have their own problems, have advantages, there are shortcomings. Therefore, the reasons why users choose not to browse are not the same, and after these reasons, we also give some suggestions to deal with.

1. Slow reading

The first thing that users don't want to see on your site is to read a slow, fast-paced society where we want to be right away, whatever we need and do--especially in the world on the Internet. You give me 5 seconds to wait for the site to read the progress bar, but also give me 5 seconds, I easily open Google, and then find a similar site. The price of slow reading is the loss of potential users, and in the end, you suffer losses.

The speed of the web continues to grow and the size of the site is growing, and now someone might think, "the Internet is getting faster, so I can make my site bigger." Isn't that a good idea? Because you installed optical fiber in Shanghai, the users of the Great African Republic of Tanzania have fiber?

When I'm bored, my favorite thing to do is to "lose weight" on my website. For some personal reasons, I want my site to read quickly. This is probably what every developer likes to do and is the main focus of site owners. You can check the speed of your site through Google's Page spped Analyzer or Pingdorn Website Speed tester

2. Too much advertising

Is there anything more annoying than slow reading? There is, that is, the site is full of all kinds of ads, I do not believe that some people like to see ads in this era, what shampoo, best-selling hollow books, lace ads and so on, let people look at the want to turn off. But in today's era, it is impossible to get online but not to see ads. Advertising is also a source of profit for some websites. I'm not saying that you want to remove all the ads from your site, but you have to limit the number of ads, so be sure to put the ads in place, so that users will not be bored.

The harm of advertising is to increase your page read time, because additional JavaScript files require additional reading time, so it is a stone to remove ads.

3. Pop-up windows and modal windows

Figure 3 new bottles of old wine are annoying

With many browsers and anti-virus software blocking, pop-up window is a past-style. But it's not dead yet, thanks mode window, as another form of pop-up window exists, the mode window requires the user to interact with it, the interaction is over to return to the page. The pattern window is very annoying, and some Web pop-up mode windows are more annoying in terms of timing and manner. Users need to identify some things or read some information to pass, to browse content, so many people will choose "really annoying, then I do not see"

When I browsed the web, 95% of the time was searching for you. I don't have time to spend on the problems and options on the handle mode window. If what site has a modal window, then I do not look at the closed, I can change a website to continue searching for the information I want. If you want users to identify some of the considerations, choose some preferences, please post a note on your site, do not use pop-up windows or modal windows to harass users.

4. AutoPlay Video/Sound

Often startled by the sudden appearance of the sound, often in a pile of pages to find the voice of the page, and then turn off. You certainly have the same experience, it's a really annoying experience. If I surf the internet in the library, suddenly pop out a Web page out of the Restless rock and roll How to do? I do not want to attract other people's surprise eyes, disturb others.

Also, now is not 2000 years, the landing page automatically played video, audio is really not cool.

5. Poor website design/applicability

We are the visual animals, see both the gain, no see neither. We pursue visual expressiveness. To ensure the visual effect of the site is to retain the user's begotten. At the same time we also want to have interactivity, help users understand how to use, and let users feel interesting in use.

One day when I surf the internet, I met a website using Flash station, the visual effect is very dazzling, but guess what? too gorgeous I don't know what to do, so I quit the site. If I'm not able to figure out how to use your site, do you expect people who have just come in contact with the Internet to figure it out? In this case, the developer of the site chose the form larger than the content, which is a fatal error for the development site. It looks beautiful, but it's not good to use.

The key is to choose a reliable medium, an excellent interface, and a simple way of doing things.

6. Change of domain name

The notorious person for this behavior is Forbes, you click on a site that they link to, and it will point you back to a page full of ads. This leads to a result where users do not want to be hold-ups when searching for something. Make your site inaccessible and will only allow users to abandon your site.

7. Poor content/Content layout

This is very obvious, if your website content is flat, then why do I have to browse your website? Poor content is caused by many reasons. One of the spelling mistakes is that if your site has a misspelling, the reader will assume that your content view is unreliable. That is to say, be sure to check for reliability before publishing.

Content layout is very important. The content of the Web site needs to be arranged in order to avoid disturbing the user, and the image needs to be centered and associated with what is written.

Text needs to be set correctly to ensure readability, proper centering of text, attention, is "appropriate", limit the number of words per line, not too long.

The exact segmentation of the paragraph is equally important, and if the paragraph is too long, many people will not choose to read it, so make sure your site content is good, and the layout is very important.

8. Outdated

Outdated content will not only let the back of the visitors will also make the search engine access to abandon the user, so keep pace with the times should be. The world is changing, the Web site should be faster than the world, and the latest news should be ready to launch the next one. People come to your site for information and content, and to attract users.

Not only the content, but also the design must keep pace with the times. Pay more attention to current design trends.

9. Mobile device unfriendly

The site is unfriendly to mobile devices, and users will make a big difference to their views. 84% of smartphone users use their mobile phones to surf the web every day, and if your site is unfriendly to mobile devices, and they feel the difficulty of browsing, you will lose your users and eventually cause business losses.

Many users get instant information quickly and easily through their mobile phones. If the site is difficult to display on a mobile phone, then they will choose a mobile-friendly website.

10. No page about us and contact us

This is a common problem of many websites, developers do not know these two pages is very necessary. You should at least let users know who you are, what your site is about, and how to contact you. This will help the user decide whether to choose your service.