Why is your website Alexa ranking consistently decreasing?

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Many webmasters are complaining, why my site's own statistics on the number of IP in the increase, Alexa statistics whether the number of IP or ranking is declining?

In fact, more than the webmaster's personal site, especially some non-internet industry sites, this trend is more obvious (the Internet industry, why not change the station?), I cite an example:

www.ufida.com.cn Ufida (why the Ufida?) because Ufida outside the network, the most impossible to fiddle with their own web site Alexa data)

Ufida Financial software domestic financial software share first, sales channels, the number of users in the same industry are the largest. A year ago, Ufida site Alexa ranking is about 10,000, according to the number of users per million browsing rate, Ufida daily visits in 9000 people, this data is somewhat spectral, and the recent January Ufida site Alexa rankings to 210,000, the number of visitors per day to calculate only 750 people ( This data is obviously problematic.

We all know Alexa statistics relies on its toolbar software, which is embedded in the Microsoft IE Browser tool, it in the user visits each Web page to the Alexa sent back a string of code, the browsing of the relevant information to tell Alexa. Every time you visit a Web page, this common strip adds the access count to the site.

Alexa information is only a measure of statistical information, such as 1 million of the 1000 people installed the tool software, then the Internet preferences of these 1000 people represent the 1 million people. This statistical method has the following two characteristics:

1 Alexa tool bar installation rate is higher, Alexa statistics more reliable;

2 Your website traffic, Alexa statistics more reliable;

From the example just now, Alexa statistics is more and more distorted, why this, I think there may be the following reasons:

1 non-IE browser more and more, I did not say that more and less Alexa tool bar, such as a lot of webmaster ie have Alexa toolbar, but usually surfing the internet but with Pride tour or other browsers, and Alexa toolbar only installed in IE, only with IE Internet access statistics;

2 generation of garbage stations more and more easy, greatly diverting network traffic. For example, there is no garbage collection tools before, a lot of financial knowledge of the flow, will be directed Ufida website, and now, you search the financial field of keywords, it is impossible to find Ufida website shadow;

3 Various query Alexa statistics tools more and more. Why did you install the Alexa toolbar? Because you want to see the rankings, and now you do not have to install, you can see, perhaps more convenient to see, for example, many Alexa statistical query site, and even some software can be viewed in real time rankings, such as IE Superman (a bho), such as the built-in browser candy player software:

If you install the Alexa toolbar and visit your website all day, do not help to upgrade their rankings, Alexa's new algorithm is very simple to your access data, because your site 1 million people not a few people visit, and only you visit dozens of times a day, certainly not normal users. The correct approach is based on your site traffic, interval for a period of time to visit is likely to be Alexa statistics as "normal users."