Why Jiading Industrial zone becomes "the City of Electric business"

Jiading industrial zone, backed by plant, facing the rich field of an open space, the recent hundreds of workers lying on the huge building steel structure, the future Logistics Center for Jingdong Mall, "Asia-a" construction sprint.

NET buyers may not know, a lot of virtual transactions happen here, Beijing East, new eggs, Van, gome ... Electric business bosses of the goods every minute from start, sent to thousands of households. Last year, jiading industrial zone, more than 200 electric dealers to create 15 billion yuan sales; just over the first quarter of this year, the number of industrial areas has broken through 250. From the north suburb of Shanghai, nearly 40 kilometers away, why has it become the most active place in the new Economy (310358, fund bar)?

Reporters in the survey found that the local "electric business city" Behind the boom, not like the traditional industrial park, according to the government's policy "baton" development. "The City of Electric business", there is no meticulous planning, there is no so-called Sarch. "We do not want to Shangti the demand for electricity, the amount of tax revenue, what contribution, those are not the original intention of introducing the new economy." "Jiading Industrial zone CMC party committee secretary Yu Jianhua said."

The soil without a circle

2008 Jiading Industrial Zone introduced electricity business, the industry coincided with the first wave of development. At this time, "circle" is not difficult, relying on the way to attract the tax exemption of mature electric dealers, "hard to build" an industrial park is not difficult. Jiading Industrial Zone has chosen a new way: the door is open, welcome, what needs to be said, and how to develop, completely let go, provide free soil.

Zhou Zhaowu came to Shanghai from Taiwan two years ago and became president of the new Egg China region last year. Sitting in the Office of the headquarters of Wan Du Road, he told reporters that the company is preparing to relocate China's headquarters to jiading industrial zone, and will soon bid farewell to the busy traffic downstairs. "headquarters and warehouses are too far away to communicate efficiently," he said. "Operating headquarters close to the logistics center, has been the current trend of domestic and foreign electrical business industry, logistics centers need a lot of land, only in the suburbs, so headquarters relocation is logical."

and mature stable new eggs compared to the crazy growth of the Jingdong is facing the "the search for warehouses all over the house" trouble. 2007 Beijing east into Shanghai, from the office of Putuo District to the creative garden Hongkou, "Luo Shell" Obviously can't tolerate "elephant". Two years later, Jing-dong won the jiading industrial zone, the best location of a three-storey building, built East District headquarters.

Jing Dong East China marketing director Pengcheng to reporters about the new trouble: Although the operation of the headquarters of the stable, but the explosion of business growth brought huge storage needs, warehouses added, now has built 8 in Shanghai warehouse. "Like the chicken Coop", the East one West one, the logistics cost is very high. ”

2011, Jingdong began to have the idea of "peers", they inspected the world's logistics suppliers, but suppliers are amazed at the million goods in Beijing East warehouse demand, no one dared to. When Jingdong boss Liu determined to build his own "Asian number", Jiading to help.

"In fact, the electric dealer never gathers the habit." Zhou Zhaowu told reporters that overseas large electric power companies often separate from each other, do not gather the truth is very simple: the development of the industry far faster than the government's industrial planning, unlike other industries, the government plans to build a good building, it can smoothly "merge similar". Wine Mei Network chief operating officer Siocho also said that Beijing, Hangzhou and other electrical industry started earlier in the city did not gather phenomenon, jiading industrial area of the city of electricity is like a "good accident", there is no planning map, just became an "unintentional inserted willow."

The free growth of human beings

Each electrical appliance merchant arrives jiading industrial zone, the merchant never asked "You can help me to solve how many jobs". But it is the electrical business in the "Free soil" growth, so that local residents, migrant populations, university graduates and other groups see opportunities.

At the end of last year, Chascienris bought a house in "Linglong Bay", a new estate in the industrial area. 8 years ago, Chascienris from Anhui to Shanghai to work, the first job is the new egg warehouse Packer. Warehouse sorting goods, receiving, inspection and other positions, Packer is the simplest and most basic one. "When packing, looking at others receive goods also envy, want to do something" advanced "things. "In the first two years of his new egg job, Chascienris did not know what the electric dealer was doing, but after 8 years of work, he is now the managing director of the New Egg Logistics center," he said.

The story of Chascienris is not uncommon in "the City of the electric business". According to the New Egg Logistics Center Planning Room director Li Hongyi said, courier to the route familiar, can be promoted to dispatch supervisor; in the warehouse from packing, picking up, you can do small team leader, supervisor, manager, director ... "Few industries like our electrical business, a line to do drudgery, a few years to become white-collar workers, and a few years to tube big things." ”

The change of industrial structure, its fundamental is the change of people, the advent of the electrical business, so that "vest into a suit shirt" changes quietly accelerated.

At present, regardless of suburban urban areas, to enter a good enterprise, often the elite graduate is the threshold, the returnees gold-plated is better. (4th edition)

(1th edition) but different from the electrical business, many enterprises need talent not from the ivory tower, they need to have ideas, there are can-do, dare to risk talent. Understand the computer can do platform development, good at sales can develop marketing programs, even if the education is not high migrant workers, willing to endure hardship, and strive for progress, the present is full of opportunities to change the fate.

"There are few people in the domestic electrical business, many managers are from the first line of physical activity to do." Pengcheng introduced, "Asian number" after the operation, will create thousands of local jobs, including packer such as physical positions, but also responsible for the operation of the management positions, there are two types of personnel training channels between positions.

Jiading Industrial Zone, the head of the CMC said, "The city of electricity" brought about by the transformation of employment structure, is entirely enterprise-led, the government does not intervene in peacetime, only in the enterprise employees have a real need to appear. For example, talent apartments, rent subsidies and other service policies, not to shoot the head, but listen to the electricity business said the demand, listen to workers said distress, and then according to the actual needs of the introduction and adjustment.

Chasing businesses running

Jiading Industrial Zone and Shanghai, as many suburban economic development zones, three or four o'clock in the afternoon every day, the enterprise to work time, a bus will be the staff back to the city. Overtime is not a common thing, because a delay missed the bus, the return of employees have to insolently.

But in the industrial area of the electric business enterprise, "white and black" is the normal. After eight or nine O ' night, and often brightly lit, wearing a suit of managers and workers wearing overalls to carry boxes. This is not difficult to understand, the development is too fast, the consumers everywhere in order, they can not like other mature enterprises, the nine-to-five live.

"They are so fast that we can not disturb them as much as possible," he said. "Jiading Industrial zone, deputy director of the CMC, said Zhao Ye, she added a lot of electronic business operators of micro-letter, in order to avoid" open a forum "waste of time. What is the demand, encounter what difficulties, the electric trader can communicate with the park manager at any time through the mobile phone. Days long, Jingdong, new eggs, and many other electric operators have Zhao Ye and her team called the "Circle of people."

Zhao Ye told the reporter, her mobile phone rang, received the most is the electric business enterprise complaints. "People will complain when they take you as a friend, otherwise, the enterprise will only hide far away, the government do not" care me, annoy me "is good. ”

In the complaint of the electric dealer, the park manager found the service direction. In an exchange, I heard that Baidu built the headquarters of the building, Li complained that this life does not want to build the building. Baidu is such a big company to build a building annoying, not to mention the small and medium electric business? Business geometry growth, the enterprise itself has no time and energy, there is no suitable team to build building. How to solve? The park has its own professional team, to help the power generation building. Every time before construction, but also asked the company to paint the layout of the paper.

Two to go, communication more smooth, the heart is also closer.

"No one can guess that E-commerce will develop to this day." "Zhao Ye that in the face of the new economy, the government has to do is to follow the running, open-minded learning, patience and service, to keep up with the pace of change."

The busiest gong

Now in the "City of Electricity", the enterprise "pipe" most of the local gong. But the "tube" behind the word, or service.

Jiading Yecheng Gong and the East Central District headquarters only wall. When the reporter visited, happened to see a customer standing at the entrance of Beijing East, to the telephone service staff loudly shouting. Probably because the communication out of the question, the man was agitated, said to go next door gong to get a say.

Yecheng Gong director Zhu Yimin told reporters, after the electric dealer came, such a scene has already been flattering.

Thousands of home appliances are registered in the Yecheng gong, some are East China headquarters, some even national headquarters. This means that the small northern suburbs of gong, now to the entire Shanghai, east China and even the national consumer complaints, has become one of the busiest gong in Shanghai.

The greater the volume of business, the more difficult the process of control, product quality, logistics distribution, photo and physical differences ... The snow-like complaints put the electricity dealers out of breath. In order to solve the enterprise's "headache disease", at the end of last year, the park and Jiading Industrial and commercial departments together, and the main regional electric dealers to build "state-level E-commerce Park guidance Station", business staff on weekdays into the enterprise, training customer service staff how to communicate effectively with customers, and web designers to discuss how to promote the merchandise will not be caught in the false trouble ...

At first, there were also electrical dealers who did not understand what the government was doing to us. In recent years, the major electric dealers in the customer experience to spell "hand-to-hand", gong services and enterprises in tune, quickly became a public scramble for the "Sweet cakes." This year, before the "3 15", Jiading Industrial and commercial departments with major mainstream electric operators sit together, and warmly explore how to make service commitment to do in place. A representative of the electricity business said that such "brainstorming" had inspired him to realize that service was the biggest competitive weapon of the 21st century.