Why luxury electric dealers are banned

Absrtact: 30 years ago, the vast majority of Chinese consumers do not know what luxury goods, China is now the world's largest luxury market, there are reports that China's luxury consumption market accounted for the global 29%,z, the overall size of more than 100 billion U.S. dollars. 10% of them are in the domestic straight

30 years ago, the vast majority of Chinese consumers do not know what luxury goods, China is now the world's largest luxury market, there are reports that China's luxury consumption market accounted for the global 29%,z, the overall size of more than 100 billion U.S. dollars. Of these, 10% are purchased directly from the mainland, while up to 19% are purchased through overseas travel or online shopping.

China's luxury market and consumer groups have become the focus of global attention. Luxury electric business is also one of the key points.

Tencent Technology yesterday's headlines, such as stone provoked thousands of waves, each platform in a gun.

The previous two days, Liu, in a speech at Ceibs Business School, cracked down on the sale of the platform. Now daily sampling, once found fakes, a fake 1 million, the United States General Administration of industry and commerce, once found that there are problems, synchronization of the country, and ABC3 level can not raise, found several times, all expelled.

But why are luxury goods dealers banned?

Alimayun (Weibo) gives the saying is that the whole society fakes rampant, and how to let the electric business platform alone! Simply said China as a global fraud base, a steady stream of fakes sourcing is the basis.

Of course there is no consumption, there is no crime, chicken thieves of Chinese consumers is another reason. China's luxury goods sell more expensive than overseas, whether it is the tax reasons, or the brand deliberately differential pricing. Otherwise, every year there will not be so many people to travel overseas to buy luxury goods.

Well, Chinese consumers are the most powerful consumers in the global tourism purchasing power, and many luxury shops are also specially equipped with the Chinese shopping guide beauty. Deep inland, the lack of luxury goods shop coverage, consumers are easy to transfer to the Internet channel to buy, and cock silk users want to be able to buy low-cost luxury goods.

Because of the need to install, stimulating China's huge demand for luxury goods, because the geographical location, price factors led to consumers flocking to the electric power channels to buy luxury goods.

While there is a fake, one side is the demand, hit is the Chinese electric business of luxury shopping situation! Of course that's just part of the situation, not all of it. It is not only the buyer's seller's problem that the luxury electric dealer's fakes are repeatedly banned.

Platform Trader Omission

The event lead Poly Beauty Products Bulletin said: "The company has produced a complete business license, related commodity authorization, Related goods Import declaration form, as well as with a number of electronic cooperation information ... We will never shirk our responsibility. For the failure of the third party platform qualification review and the loopholes in the business process of the cooperative merchant, we will take a responsible attitude towards the consumers, reflect deeply, investigate the responsibility, and make serious rectification and treatment. ”

Brand operators have no authorization, the platform to make a few more calls to confirm the know. There is no fake merchandise, for the core merchant, random sampling, to the brand business inspection, it is not so difficult. The problem of potential fakes, Taiwan businessmen chose to open one eye.

Brand manufacturers do not supply directly

Third party sellers sell fakes, why not introduce the sellers of real goods, or simply proprietary? In fact, the platform business has been trying to direct the introduction of luxury brands directly to stay, such as Burberry a few months ago and the cat cooperation. And more luxury brands are refusing to cooperate, of course, all kinds of reasons have. One of them is that luxury brands have cooperation with domestic agents, if direct online sales are actually infringing the interests of agents, and offline sales accounted for the vast majority. This is not just a luxury problem, some traditional offline brands in the online business, because of the line under the agency's complaints, but had to withdraw the new product sales, or even "close the shop."

At present, the Electronic Business platform luxury goods, mainly three kinds of channels supply. One kind is the brand merchant direct cooperation supply, one kind is the sea Amoy, some people buys the express into the territory abroad, one kind is the line agent string goods to the line. Of course there are a lot of fake sellers on the line are fakes themselves are luxury agents online store transfer shop, there are a number of the factory is said to be the end of a single, stolen out. The safest of course is the first one, and the back two kinds of what customs, invoices and so on can be faked, those who think can buy the luxury of super cheap is not naïve.

Official crackdown is not severe enough

Two years ago, Taobao was the White House's blacklist of IPR infringement! Although removed, but still do not change Taobao on a large number of fake sales of the fact.

When Singapore's law stipulates that shops sell fake goods, the owner of a store will become penniless if it finds that it will be flogged in addition to heavy fines. France passed the Runge Act in 1994 to protect intellectual property rights. At the time of customs inspection, it is usually the staff of the brand manufacturer who assists the customs officers in these officers are known as "brand Inspectors", where the purchase or use of counterfeit brand-name products in France will face heavy penalties, 5 of the following confiscation, 5 to 10 of the additional fines, and more than 10 will be considered counterfeiting counterfeit products, will be brought before the court, punishable by a fine of € 300,000 and sentenced to 3 years ' imprisonment.

Therefore, in the protection of intellectual property rights in the country, one is that businesses do not dare to sell fakes, one is consumers do not dare to buy fakes. In the domestic protection of intellectual property rights punishment is not enough, fake flooding is not surprising!

Interestingly, you Baidu know "fake punishment", most of the search results are "online selling fakes, what kind of punishment?" One answer is: "Hello!" If he is reported and confirmed that he is indeed selling fake goods. XX customer service will be the actual tracking of him, when the number of reports appear more than 10 times, and True, XX will be closed its shop for one months. "So you know, the risk of selling fakes is really low, big deal."

Finally give a friend like online shopping advice, cheap no good goods, too cheap no real goods. Of course, if it is to know that fake buying is another thing.

Repeatedly banned, not because there is a steady stream of selling fakes, but there are a large number of fake buyers buy fake.